Facebook won't stop the rampant hate and misinformation on their
platform. So we're holding them accountable by hurting their advertising
profits.    

[ [link removed] ]Color Of Change logo[ [link removed] ][IMG]

Tell companies to pause advertising on Facebook during the month of July
and #StopHateforProfit.  
  

[ [link removed] ]Take Action
John,

Amid this global movement to end anti-Blackness, Facebook has chosen to
stay silent as they allow hate, bias, and discrimination to grow on their
platforms. They’ve allowed—and profited from—incitement to violence
against protesters fighting for racial justice following the police and
vigilante killings of George Floyd, Breonna Taylor, Tony McDade, Ahmaud
Arbery, and Rayshard Brooks.

For five years, Color Of Change has called on Facebook to do the right
thing and make their platforms safer for the millions of Black people who
use them. Each time we warned them, they treated our concerns like an all
sides matter PR crisis. They allowed, and still allow, Black lives to be
compromised on their platform every day.

Facebook’s leadership has gotten away with racist practices and inaction
because corporations continue to feed ad dollars—nearly $70 billion—into
the company’s coffers. But that’s about to change. We’ve already organized
nearly 100 companies to refuse to buy ads on Facebook for the month of
July. Since Thursday, Verizon, Unilever, and Coca-Cola, who spend millions
of dollars each month on Facebook ads, joined our campaign, which is
likely to spur a wave of additional corporate supporters. Together, we’re
going to show Facebook that if they won’t combat racism on their platform,
we’re going to come for their profits.^1 

[ [link removed] ]Join us in holding Facebook accountable by asking companies to
#StopHateforProfit and pause advertisements on Facebook during the month
of July. 

Our requests to Facebook are simple; we need them to: invest in a civil
rights infrastructure, start prioritizing the safety of Black users, and
prioritize the sanctity of our democracy. Making these changes will help
with the years-long problems Facebook has not seriously addressed, like
the harassment and censorship of Black women on the platform and the
proliferation of voter suppression.^2 But because Facebook hasn’t made
these changes, we have to hold them accountable through means they
understand best: their money. 

With many releasing poignant statements in the last month about how much
they value Black people and decry racism, we have real leverage to demand
they go beyond their statements and take a stand against Facebook’s dismal
civil rights record. #StopHateforProfit is an opportunity for corporations
to show that they can offer more than hollow words of support for Black
people and racial justice. By pressing the major corporations who have
publicly stated they stand for Black lives to withhold their advertising
dollars, we can force Facebook to reconsider how it has ignored the
demands of Black users and civil rights organizations.^3 

[ [link removed] ]Tell companies to stop advertising on Facebook during the month of July
and #StopHateforProfit.    

Facebook’s failure to protect and support Black users has never been
clearer. And so, together with our partners at the Anti-Defamation League
(ADL), NAACP, Sleeping Giants, Free Press, and Common Sense Media, we will
end the promotion of hate, racism, and violence on the platform—once and
for all. Let’s send Facebook a powerful message that we won’t stand for
the rampant civil rights abuses they enable on their platform. 

[ [link removed] ]Tell companies to #StopHateforProfit by pausing advertisements during
the month of July.

Until justice is real, 
—Arisha, Rashad, Brandi, Jade, Johnny, Amanda, Marie, Evan, Imani, Eesha,
Samantha, Jennette, Ciera, Marcus, FolaSade, and the rest of the Color Of
Change team 

References:

 1. “House Hearing on Disinformation Campaigns and Social Media,” C-Span,
June 24, 2020,
[ [link removed] ][link removed]
 2. “Calling on Facebook Corporate Advertisers to Pause Ads for July
2020,” Color Of Change, June 19, 2020,
[ [link removed] ][link removed] 
 3. “Facebook while black: Users call it getting 'Zucked,' say talking
about racism is censored as hate speech,” USA Today, April 24, 2019,
[ [link removed] ][link removed]

Image: Loic Venance/AFP via Getty Images


--------------------------------------------------------------------------



[ [link removed] ]Color Of Change is building a movement to elevate the voices of Black
folks and our allies, and win real social and political change. Please
help keep our movement strong.

[ [link removed] ]Make a Donation

<style type="text/css">

blockquote .original-only,
.WordSection1 .original-only
{
display: none !important;
}

</style>

<div class=".original-only">

You can unsubscribe from this mailing list at any time:
[link removed]
</div>