Hi John,

Parliament may be in recess, and the general election years away, but Nigel Farage & Reform UK are campaigning harder than ever. We need your help to take them on.

They are holding press conferences every week - continuing to pump out their divisive, misleading rhetoric - and increasing the chance of further riots.  

Your efforts as part of our write-in to Sky News made a real difference, with Sky News once again providing more limited coverage this week, and retaining greater editorial control than previously.

But it’s very unusual for a political party to organise a press conference every Monday at 11am, and know that it will get coverage. 

So we need you to take action again.  We’ve updated the email to Sky News to reflect progress so far - so if you haven’t sent one yet, now’s a good time! And if you have, then please send this version as a follow up.

We are also equipping politicians and campaigners with the insights needed to take on Reform UK. 

Our new research ‘Decoding Populism’ identifies 5 clear segments within Reform’s growing electoral coalition - and shows a path forward for progressive parties. 

You can find full details of all the segments and how they differ here.

This work is a collaboration with YouGov, the Fairness Foundation, Faster Horses, and Kings College Policy Institute.  You can hear Liam Byrne MP talking about our findings on Times Radio.

But there's so much more we need to do - please help us if you can.

As long as Farage & the radical right keep pushing their agenda - with your support, we will be right here pushing back.

Best wishes,

Naomi

Naomi Smith
CEO
Best for Britain

P.S. Campaign tools like email sending, polling, and face-to-face meetings can be expensive. Every penny raised goes towards the fight against the radical right and those that delivered Brexit. Will you support us with a monthly donation?