Sales in neighboring states were not impacted

Truth Initiative

Aug. 7, 2025

E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco

California’s policy prohibiting the sale of flavored tobacco products caused a significant drop in e-cigarette and cigarette sales in the state, according to new research published in the American Journal of Public Health by the CDC Foundation, Truth Initiative, and University of Southern California. Since 2019, the CDC Foundation and its partners—the Centers for Disease Control and Prevention and Truth Initiative—have conducted research on the impact of statewide flavored tobacco restrictions on sales of tobacco products, e-cigarette use by young people and the effectiveness of flavored e-cigarette restriction policies, with the goal of keeping children and teens from accessing these addictive products.

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Respira Vida: Empowering Hispanic/Latino Americans to break free from nicotine addiction

Respira Vida, part of the Culture and Cessation Collective, is a coalition of community members reclaiming the narrative around tobacco use in the Hispanic/Latino American community and equipping individuals with the tools and support to quit. Learn more about the coalition and join to receive updates.

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How to support someone who wants to break up with their vape

When someone you care about decides to break up with nicotine, it’s important to know how to support them. Parting ways with vaping – or any tobacco product – can be difficult, and encouragement from friends and family can make a big difference. For many, the use of online digital tools, nicotine replacement therapy, and a strong support network can help someone break up with nicotine addiction for good. If someone you care about is interested in quitting vaping or any tobacco product, here are some tips for how to best support them.

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This week in tobacco policy news

Texas: A newly passed law prohibits the sale of e-cigarettes disguised to appear as alternative products like school supplies or toys or manufactured in China.
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