I wanted to check in on the message Katie sent you below and touch base one last time. We are in the final hours of our 2025 Summer Annual Fund Drive, and we still need your generosity. You have the opportunity to accelerate critical research and help us continue to provide care and support resources for millions affected by Alzheimer's disease and all other dementia.
Thank you for being someone I can rely on during important moments like this one. Please don't miss this crucial opportunity to make an enormous impact.
With gratitude,
Michael Reich
Chief Marketing Officer
---------- Forwarded message --------- From: Katie Evans, Alzheimer's Association Sent: Friday, July 25, 2025 To: You Subject: ⏰ ENDING TODAY: Our 2025 Summer Annual Fund Drive.
Friend, we can't do this without you. Please make your first gift now.
ENDING TODAY
Our 2025 Summer Annual Fund Drive Ends at Midnight.
The countdown clock may not reflect your time zone, but the deadline is midnight, local time, July 25.
Providing care and support, including our free 24/7 Helpline (800.272.3900). Staffed by master's level clinicians, our Helpline received over 223,000 calls and online chats in 2024, assisting those in crisis as well as helping address the ongoing needs of people impacted by Alzheimer's.
Advancing critical Alzheimer's and dementia research through our current investment in over 1,150 active best-of-field projects in 57 countries so that, one day, we may realize our vision of a world without Alzheimer's and all other dementia.
Strengthening diversity, equity and inclusion by addressing disparities and creating culturally appropriate resources for impacted communities.
Supporting research studies, including the New IDEAS study that is searching for better ways to diagnose and care for people with memory concerns by using medical brain imaging.
Advocating to keep Alzheimer's research, care and support at the forefront for national policymakers. Alzheimer's Association advocacy efforts achieved a $100 million increase in funding from the National Institute of Health in 2024, which will be used to advance research and bolster public health programs.
The time to come together and act is now. I'm turning to you because you've shown commitment to our fight. This is a critical time, and I hope I can count on your support to help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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