John,

As kid-friendly e-cigarettes continue to flood the market, ABC News and Good Morning America sounded the alarm this week. Watch and share their exposé featuring Tobacco-Free Kids' Executive Vice President Brian King: [link removed]. [Want more? A longer version aired on ABC News Live Prime: [link removed]]

Read on to learn how you can take action. [[link removed]].

Highly-addictive, youth-oriented and illegal

The tobacco industry continues to target kids with colorful, candy-flavored e-cigarettes. Today’s e-cigarettes are more potent than ever and deliver massive doses of highly-addictive nicotine. Some have as much nicotine as 20 packs of cigarettes! They even have built-in video games and other high-tech features that encourage youth use.

And here's the kicker: Almost all of them are on the market illegally. The FDA has authorized the sale of only 39 e-cigarette products, yet there are millions of illegal products on the market.

Cuts and consequences

More than 1.6 million U.S. kids now use e-cigarettes, and nearly 90% of them use flavored products. Proposals in Washington to cut effective CDC and FDA youth tobacco prevention programs threaten to make the problem worse – unless Congress acts to stop this.

SEND A MESSAGE TO CONGRESS: [link removed]

If you've already contacted your member of Congress about this issue, it's worth doing it again. Then, share this action with your networks.

We need strong regulation of e-cigarettes, led by the FDA, to get all these illegal products off the market and prevent new kid-friendly products from getting on the market. We also need to continue effective public education and media campaigns that inform kids and their parents about the health risks of these products.

Help make sure Congress continues to support FDA and CDC programs that protect kids from e-cigarettes and other tobacco products: [link removed]

Thanks for your advocacy,

Amy Barkley
Director of Federal Field Operations

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Support this critical work by making a contribution today.

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