Yesterday, we spotlighted how Gen Z is turning to real gold. But here’s where many get it wrong—buying “gold” that’s nothing more than a digital IOU. If your gold lives on paper, with no bar, no coin, and no access, you don’t own it. You just have a promise.

Most ETFs and “vaulted” gold services don’t give you direct access to your metal. In many cases, the gold is pooled, leveraged, or even loaned out. If things go south, you're at the back of the line. Only physical gold—what you can touch, stash, and sell on your terms—protects you in a real crisis. When the system buckles, paper assets vanish. Metal stays.

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Poll Of The Day

Do you believe physical gold is safer than gold ETFs or “vaulted” paper gold?

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Fun Fact Of The Day

The world’s largest gold ETF, SPDR Gold Shares (GLD), does not guarantee that shareholders can ever redeem their shares for actual gold—just cash. So much for owning the real thing.



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