A new citywide campaign was launched last week to build consumer confidence and encourage a responsible recovery in consumer spending.
The campaign is led by an Alliance of more than 100 major London businesses and brought together by London & Partners and supported by the Mayor of London, London Councils and Transport for London.
Cllr Clare Coghill, London Councils Executive Member for Business, Europe and Good Growth said: “Many businesses have been dealt a huge blow as a result of the Covid-19 pandemic. As we begin to emerge from lockdown, Londoners have a real opportunity to make a difference by supporting and celebrating hard-working local traders.”