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** Content Creation Deep Dive, Parts 1 and 2

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** Part One
Friday, July 25
1 pm ET/12 pm CT/10 am PT
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** Part Two
Friday, August 8
1 pm ET/12 pm CT/10 am PT
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Are you a writer, performer or creative professional looking to build your digital presence? Do you feel like you’re ready to strengthen your personal brand, create content that connects and build a strategy you can actually stick to? Join us for this two-part workshop designed to help move your career to the next level!

Part One—Content Creation Foundations
* Discover the fundamentals of branding, content creation and storytelling
* Gain an understanding of the current digital environment and its business opportunities
* Understand how to turn your own stories, experiences and expertise into content that gets attention

Part Two—Content Creation Tools and Strategies

Learn how to use what was covered in Part One to:
* Choose and use the best content creation tools, including AI
* Align your storytelling style with the right social platforms
* Get armed with practical tools and strategies to succeed
* Leverage analytics to gain a competitive advantage
* Create a content plan to help you show up online consistently

By the end of this workshop series, you’ll have a clearer sense of direction in your journey as a creator with your personal brand and a stronger understanding of the tools and strategies you can use right away. In order to complete this two-part training successfully, be ready to show up and take notes, share ideas and commit to maximizing your growth and potential!


** About Our Speaker
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Chris Lam is a digital marketing consultant and trainer dedicated to helping small businesses and new entrepreneurs thrive and make a meaningful impact in their communities. She is also the resident marketing advisor under Los Angeles County's EMI (Economic Mobility Initiative) program, providing training and advising to underrepresented small businesses. Her consulting work includes building product launches, leading social media and providing strategic recommendations for brands like Fandango, Hallmark Channel and Hyatt. Prior to digital marketing, she was a fundraiser for nonprofits focused on reproductive health and financial literacy. Chris is also from a production family and understands the dynamics of the entertainment industry.

Please note that Part Two builds off the work done in Part One. Therefore, Part Two cannot be accessed without attending Part One.

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Please register or log in to our Entertainment Community Fund Portal ([link removed]) to access our workshops, programs and services. Our portal is designed to cater to your individual needs and interests, offering access to a wide range of resources and support—all with the guidance and understanding of what it takes to build a life and career in the arts.

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