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Influencing Without the Influencers
 Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.
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WorkWorkWorkWorkTrump criticizes Putin after approving more weapons for UkrainePresident Donald Trump said on Tuesday he had approved sending U.S. defensive weapons to Ukraine and was considering additional sanctions on Moscow, underscoring his frustration with Russian President Vladimir Putin over the growing death toll in Russia's war with Ukraine.
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WorkWorkWorkDevastation and Debris in Texas - The New Yorker (No paywall) How did this happen? The question remains unanswered in the aftermath of last weeks floods in the Texas Hill Country, which left more than a hundred dead and dozens still missing. And more questions will likely arise in the coming days and weeks, as search-and-rescue efforts continue and hope for finding survivors begins to wane. WorkPeter Jackson joins Colossal Biosciences to resurrect New Zealand's moa bird from extinction Filmmaker Peter Jackson's fascination with a large extinct New Zealand bird has led to an unusual partnership with a biotech company known for its grand and controversial plans to bring back lost species. Colossal Biosciences on Tuesday announced an effort to genetically engineer living birds to resemble the extinct South Island giant moa with $15 million in funding from Jackson and his partner Fran Walsh. Outside scientists say the idea of bringing back extinct species onto the modern landscape is likely impossible, although it may be feasible to tweak the genes of living animals to have similar physical traits.
WorkWorkWorkTrump is on a roll, but he shouldn't get overconfident - WSJ (No paywall) Six months into Donald Trump's second presidential term, he continues to notch important victories while his opponents wait for the MAGA right to self-destruct. Any day now, Democrats tell themselves, the presidents base will abandon him, his poll numbers will nosedive, and the left will be dancing on his political grave. Thats possible, insofar as most anything is possible, but its also a strategy that elevates hope over experience. Work
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WorkWorkWorkWorkUnderwater turbine spinning for 6 years off Scotland's coast is a breakthrough for tidal energy Submerged in about 40 meters of water off Scotland's coast, a turbine has been spinning for more than six years to harness the power of ocean tides and generate electricity. The trade association Ocean Energy Europe says keeping such a large turbine operating in the harsh sea environment that long is a record that demonstrates the technology's commercial viability. Tidal energy technologies are still in the early days of their commercial development, but their potential for generating clean energy is big. The MeyGen tidal energy project has four turbines that power up to 7,000 homes annually. WorkWorkWorkWork 
WorkWorkWorkElon Musk's Grok Is Calling for a New Holocaust - The Atlantic (No paywall) The year is 2025, and an AI model belonging to the richest man in the world has turned into a neo-Nazi. Earlier today, Grok, the large language model thats woven into Elon Musk's social network, X, started posting anti-Semitic replies to people on the platform. Grok praised Hitler for his ability to deal with anti-white hate. Work WorkWorkWorkWork WorkWorkThousands meet their MPs to show huge demand for climate action Survey findings released in June from 13 countries representing almost half the world’s population found that 77% of people are more willing to support a political candidate who prioritises taxing polluting companies such as oil, gas and coal firms and the super-rich, who have huge carbon footprints. WorkWorkWork TradeBriefs Publications are read by over 100,000 Industry Executives About Us | Advertise | Privacy PolicyUnsubscribe (one-click) You are receiving this mail because of your subscription with TradeBriefs.
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