Dear PAVe Supporters,

On today’s episode we talk about the power of parents as advocates with Matt Myers, President of the Campaign for Tobacco-Free Kids (TFK).

Under Myers’ leadership, TFK helped beat back Big Tobacco when the industry used combustible cigarettes to hook kids on nicotine. Now they are using flavored e-cigarettes to addict a new generation.

Myers, a leading figure in tobacco control, explains how the current fight to ban flavored products at the state levels may be at a national inflection point and why he believes that parents’ voices speaking out about the youth vaping epidemic could make all the difference.

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We would love your feedback, including thoughts and ideas for future episodes.

Thank you,
The PAVe Team