Hello John,

There’s much to tell you. But first, do you remember Cecil? Ten years ago in Zimbabwe, this mighty and beloved lion was brutally killed by an American trophy hunter, armed with a bow and arrow.

Killing animals for ‘fun’ to hang their heads on the wall? We say no! Born Free is battling to end the brutal ‘sport’ of trophy hunting, and we need your help.

But there’s a LOT of good news to share as well, from Blue the orphan cheetah, to a giant success story, and a FREE tiger webinar. Read on!

Ten years since the barbaric killing of Cecil the lion shocked the world, we ask what’s changed? And what’s next for trophy hunting?

CECIL'S LEGACY

ANNIVERSARY EVENT

A photo of three Born Free team members standing in front of a 'remember Cecil' banner, holding placards.

Last night, we co-hosted a major Westminster event, to urge parliament to finally ban the UK import of grotesque hunting trophies. Please contact your MP to demand the Government delivers on its manifesto commitment and changes the law.

WRITE TO YOUR MP

NOT FOR SPORT

An extreme close-up of a lion's eye with the reflection of a hunter pointing a gun visible.

Look out for our powerful new campaign, on digital billboards across London. Created by Born Free and photographer George Logan, using an Ocean Outdoor advertising grant, they call for an end to Trophy Hunting as we mark 10 years since Cecil was shot.

MORE DETAILS

Remember Blue?

A photo of a young cheetah in a hospital pen filled with straw, looking directly into the camera with big eyes

Last year, you helped rescue a badly injured cheetah cub in Ethiopia. Just a few months old, Blue had already endured so much. Could her life be turned around? Find out the latest in our fascinating short film.

WATCH NOW

Long-legged success

A photo of a group of young Kenyan school children wearing brightly coloured Giraffe Day T-shirts, holding activity books

This month, we celebrated World Giraffe Day with some huge news and a high-profile event in Kenya. We’re hard at work protecting the rare, reticulated giraffe in Meru, so get ready for a conservation triumph!

FULL UPDATE

The crime buster

A photo of Jon Scanlon speaking on stage at an event.

John Scanlon is a warrior for wildlife, who dedicates his life to fighting crime. From pangolin scales, to cheetahs traded as pets, crime is a critical threat. Thank goodness the animals have John in their corner!

MEET JOHN

Turn the Tide for Tigers

A photo of a wild tiger lying peeping out from behind long green grass

On 29th July, we’re holding a FREE lunchtime webinar, and YOU’RE invited! Hosted by Will Travers, you’ll hear from our colleagues in India to discover 21 years of wild tiger conservation challenges and success, plus plans for the future.

Footsteps to Freedom

Have you got your ticket yet?! Join us in London at our black-tie ball, on 19th March 2026. You’ll enjoy an unforgettable evening of fascinating stories, life-changing projects, fine food and wine, dancing and entertainment.

BUY YOUR TICKET

Walk on the Wild Side

Could you walk (or run!) 23,000 steps on 19th August, or throughout that month? That’s one step each for the 23,000 lions left in the wild. Together, let’s raise vital funds to protect and care for lions, and fight exploitation.

Such a busy month. It means everything to know you’re as wild about animals as we are! We so appreciate all you do.

From your grateful friends at Born Free

A montage of images from the Born Free 'Ban Trophy Hunting' clothing range. Wording says: 'HATE trophy hunting? Wear our range with pride!'

SHOP OUR COLLECTION

CECIL: 10 YEARS ON