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Poynter has released an updated version of its AI Ethics Guidelines for Newsrooms — a practical framework to help you build or refine your newsroom’s approach to artificial intelligence.
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AI Ethics Guidelines for Newsrooms
The new edition includes expanded guidance for visual journalism and product teams, where AI use presents growing ethical risks. It also helps newsrooms think through key questions: How do we disclose AI use to audiences? Who’s accountable? When is automation appropriate — and when is it not?

These updates reflect insights from Poynter’s recent AI summit with The Associated Press, as well as real-world feedback from journalists, editors and technologists who are integrating AI into their workflows.
Whether you’re experimenting or operationalizing AI, Poynter can help.
 
  • Download the AI guidelines newsroom starter kit
  • Get a PDF with public-facing policy
  • Get a toolkit on talking about AI with your audience
  • Schedule a consult
 The Poynter Institute
 50 years of strengthening journalism, truth and democracy
Kelly McBride, Senior Vice President and Chair of Craig Newmark Center for Ethics and Leadership
Alex Mahadevan, Director of MediaWise and Poynter Faculty 
Tony Elkins, Poynter Faculty 
 
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