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Whether it’s leadership, AI or culture, Poynter offers practical consulting tailored to your needs.
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THIS WEEK’S TL;DR: A new suite of services for your newsroom’s success; get the training to be your newsroom’s change agent; early-career editors — take your edit from transactional to transformational; learn to uncover the truth with Caryn Baird; D-Day for new reporters less than a week away
Are you dealing with any of these?
- No strategy to move your newsroom forward.
- A problem figuring out how to use AI responsibly.
- New managers who lack the skills to lead.
You may have attended a Poynter training in the past, but what if the problem you’re facing now feels unique to you or your newsroom?
We’ve officially launched a new suite of services to meet today’s newsroom challenges. Leadership gaps, ethical dilemmas, AI strategy, team burnout — if it’s keeping you up at night, we’re here to solve it.
"Poynter has a wide range of training courses with proven results for journalists and newsrooms. But sometimes people face a problem that needs a tailored solution, like a conflict that keeps your leadership team from working well together, or revamping a newsroom workflow to incorporate AI," said Sitara Nieves, vice president of organizational strategy. "We can help you with that.
"Our team can work with you to solve your specific problems -- whether that's one-on-one coaching for an editor or general manager, or facilitating an offsite with your team to develop a new digital strategy," she said. "Our Consulting & Coaching service puts the focus on finding the right solution for you and your organization."
Our experts listen to your pain points and offer customized strategies no matter what your organization looks like — from local newsroom to corporate giant. Whether you want to grow leaders, coach your colleagues, facilitate a retreat, strengthen public trust in your company, elevate and fortify your communications, develop new models for sustainable growth or innovate through emerging technologies, Poynter’s Consulting & Coaching has your back.
For 50 years, Poynter has been journalism’s most trusted source for growth, strategy and standards.
From NPR and The Washington Post to Google and the United Nations, the world’s leading institutions rely on Poynter to navigate change, strengthen teams and uphold truth. Now, we’re ready to help you.
Ready to transform looming obstacles into competitive advantages? Find out how Poynter’s Consulting & Coaching can get you results.
Keep scrolling for brand new tools and programs. 📃 |
In-person program
Nov. 3 - 7, 2025
$1350
Join the ninth cohort of Poynter’s annual Diversity Leadership Academy, where journalists of color develop management skills through “liberating” peer conversations and “life-changing” training. This weeklong workshop in St. Petersburg, Florida, provides the tools for diverse leaders to navigate complexity and drive meaningful change in their newsrooms. |
Online group seminar
Sept. 8 - 29, 2025
$650
Join us on Mondays in September for a four-week course designed for early-career editors. Transform your edit from transactional to transformational with program lead Tom Huang and industry veterans Maria Carrillo and Kathleen McGrory. Get tools to line-edit under pressure, learn to coach inexperienced reporters remotely and guide reporters to develop quick enterprise stories that elevate their beat coverage. Sessions run Sept. 8-29 from noon to 1:30 p.m. Eastern. |
Webinar
Free
Learn how to uncover public records and hard-to-find facts in The 5 Ws of Research, an on-demand course taught by veteran journalist Caryn Baird. With more than 1,000 front-page research credits at the Tampa Bay Times, including five Pulitzer Prize-winning projects, Baird teaches the strategies used in top newsrooms to track down police reports, court records, corporate filings and more. Master the essential questions—who, what, where, when and why—to build smarter searches and uncover the truth. Thanks to PolitiFact, this course is offered for free for one month. |
Online group seminar
July 14 – August 4, 2025
$699
DEADLINE MONDAY, JUNE 30: This focused training program teaches early-career journalists essential reporting techniques, effective storytelling methods, and newsroom navigation skills. Led by seasoned journalists, this virtual program provides live instruction and personalized mentorship to help new reporters develop compelling story ideas, master ethical interviewing practices, and create impactful narratives. Join a supportive journalism community designed to fill the mentorship gap in today’s hybrid newsrooms while building a strong professional foundation. |
The media news and commentary you need, delivered
Looking for sharp takes on the biggest media stories and hidden gems you may have missed? The Poynter Report newsletter from senior media writer Tom Jones delivers expert analysis, must-read links and clear commentary that helps you make sense of the news about the news. Get it delivered to your inbox every weekday. Subscribe today. |
Climate, the Big Beautiful Bill and You: The Jobs/Projects at Risk Near You
Free webinar | June 26, noon - 1:15 p.m. Eastern
Join Poynter and Covering Climate Now at noon Eastern this Thursday, June 26, for a quick tour through the data landscape to help you tell the local story about the renewable energy tax credits on the chopping block on Capitol Hill. Many wind, solar, battery, and EV-related projects tied to incentives in the U.S. Inflation Reduction Act could be affected. We’ll show you how to zero in on the action in your area with just a few clicks.
Our data guide will be Tom Taylor with Atlas Public Policy. Scott Waldman of Politico's Essential Energy and Environment News will give us the lay of the land in Washington.
Peak Producing: Elevate your newsroom, accelerate your career (August 2025)
Online group seminar
$699
Level up your content, get guidance to manage journalism demands and learn how to become a newsroom leader with Poynter’s virtual training designed for new TV producers. Apply by July 11.
Talking About AI: Newsroom Toolkit
Free resource
Created by MediaWise in partnership with The Associated Press and supported by Microsoft, this guide is for journalists and media professionals who want to incorporate AI literacy into their reporting and other newsroom processes. It offers practical strategies for explaining AI in accessible language, using audience-centered disclosure practices and educating audiences about how it all works. Watch the accompanying webinar here.
Essential Skills for New Managers (December 2025)
In-person, St. Petersburg, Florida
$1,550
This dynamic five-day workshop will focus on the critical skills that new managers need to help forge successful paths to leadership in journalism, media and technology. Apply by Oct. 3.
Poynter ACES Certificates in Editing
Self-directed online courses
Our Introductory Certificate helps you achieve greater communications clarity and learn how to embrace accuracy and verification.
Cost: $150 or $99 for ACES members.
The Intermediate Certificate goes deeper into topics like grammar, working with writers, ethics, law and tech.
Cost: $250 or $175 for ACES members.
The Advanced Certificate engages participants in the most advanced facets of editing, like AI, developmental editing, developing style guides and building trust and career resilience.
Cost: $650 or $500 for ACES members. |
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