Dear John,
Our democracy is teetering on the brink, and while more and more Americans are turning against Trump, there’s still much more to do.
That’s why I’m so thrilled to share the test results from our most recent voter-persuasion videos about Trump’s broken promises and corruption.
Typically, if a video shifts people’s views by even 2-3 points, that’s considered a success. But our latest videos are moving people by as much as SIXTEEN points — including even people who voted for Donald Trump or a third-party candidate in the last election.
These are exactly the people Democrats need to win back, so we want to get these videos in front of as many people as possible right now. We’re aiming to raise $50,000 in the next 24 hours.
Will you make a donation to help get the truth out and stop Trump’s authoritarian assault on democracy?
Have a look at these numbers. The Trump voters who watched this video were:
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10 points more likely to say that they don’t trust Trump to deliver on his campaign promises “at all.”
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9 points more likely to say that his top priority is advancing his “personal or business interests.”
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9 points more likely to say that billionaires and large corporations have benefited the most from Trump’s actions.
Better yet, people who voted for a third-party candidate in the last election were 16 points more likely to say that Trump’s top priority is expanding his personal or business interests.
This is the kind of movement in public opinion that we need to see in order to stop Trump’s authoritarian rampage before it’s too late.
Listen, I’ve worked in Washington, D.C. I’ve seen the inner workings of a White House. So I know firsthand what happens inside an administration when public opinion turns against a president and his policies. And as much as Trump likes to pretend he’s a tough guy, the truth is that he’s one of the most fickle, finger-to-the-wind politicians I’ve ever seen.
That’s why we’re working to get these videos in front of as many voters as possible right now, and as a grassroots-funded organization, we rely on your support to power everything we do.
Will you make a donation to help get the truth out, educate the public, and stop Trump’s authoritarian assault on democracy?
Thank you,
Robert Reich
Inequality Media Civic Action