I'm reaching out to make sure you saw the email from Michael earlier today. The Longest Day® is almost over, and you only have a few hours left to take part in The Longest Day Match Challenge. Your support before midnight can go twice as far to help advance research and provide much-needed care and support to the more than 7 million Americans currently living with Alzheimer's disease and their nearly 12 million caregivers.
With gratitude,
Lacey Todd
Director, The Longest Day®
---------- Forwarded message ---------- From: Michael Reich, Alzheimer's Association Sent: Friday, June 20, 2025 To: You Subject: TODAY'S THE DAY: The Longest Day is here! ☀️
Make 2X the impact before the day is over.
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, June 20.
Today is the Summer Solstice, marking it as the longest day of the year — as well as a global day of generosity and action for the Alzheimer's Association.
We are lucky to have fundraising events all year long, but The Longest Day® is a special time for people around the world to come together to celebrate and fight Alzheimer's disease with a fundraising activity of their choice on a day that works for them. Whether they're dancing, golfing, playing board games or baking, these generous supporters take time to shine a light of hope for those affected by Alzheimer's and all other dementia.
Friend, The Longest Day means you have more hours of daylight than any other day of the year to support the work that you believe in. But those hours are quickly passing. You only have until midnight to join us for the first time and make a powerful statement with 2X the impact. Please — before it's too late — make a gift that can go twice as far toward our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Your urgently needed gift to The Longest Day Match Challenge before midnight tonight can be matched 2X thanks to a pledge from a generous donor who wishes to remain anonymous. They have pledged to match every gift — up to $25,000 — if we can raise that same amount by June 20. Their gift will advance critical research in the fight against this cruel disease. This means your first gift today can go 2X as far to:
Provide resources to the millions of Americans affected by Alzheimer's, from our free 24/7 Helpline (800.272.3900), to our website at alz.org, to our education programs and Community Resource Finder.
Lead the global effort to eliminate Alzheimer's by bringing researchers together to accelerate the pace of discovery toward methods of treatment, prevention and, ultimately, a cure.
Advocate unrelentingly for public policies that will increase federal research funding and support those impacted by Alzheimer's.
Seize the day. It's your final chance to DOUBLE your impact.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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