The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, June 20.
Dear Friend,
June 20 is the Summer Solstice, the day of the year with the most light. As part of The Longest Day®, people around the world will come together to outshine the darkness of Alzheimer's disease through a fundraising activity of their choice on a day that works for them. Each of these efforts will help fight this cruel disease that impacts the lives of more than 55 million people worldwide.
There's an easy and impactful way you can join this powerful movement right now: by supporting The Longest Day Match Challenge. A generous donor who wishes to remain anonymous has pledged to match every gift — up to $25,000 — if we can raise that same amount by June 20. Their gift will advance critical research in the fight against this devastating disease. This means your gift today can go 2X as far to help provide care and support and advance research to lead to more treatments and, ultimately, a cure.
You only have a few days to help outshine the darkness of Alzheimer's.
Today, the number of Americans affected by Alzheimer's is growing — as is the public health impact on us all. Did you know the lifetime risk for Alzheimer's at age 45 is approximately 1 in 10 for men and an alarming 1 in 5 for women? That means 10% of all men and 20% of all women are at risk of losing everything to this terrible disease.
That's why we must make the most of every single day in this fight — for every family impacted by Alzheimer's now and in the future. The Longest Day is a crucial opportunity to heighten our efforts to raise awareness, provide care and support, accelerate research, encourage action and create conversation about Alzheimer's and all other dementia.
The progress we have made — and the progress we must and will make together — is only possible because of you.
Please give now while your support can make twice the difference to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
With gratitude,
Michael Reich
Chief Marketing Officer
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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