Dear Friend,

I hope you saw Donna's email earlier today, and that you were inspired to support the fight against Alzheimer's disease. I wanted to touch base one last time to make sure you don't miss an incredible opportunity to have your gift go THREE TIMES AS FAR during Alzheimer's & Brain Awareness Month.

Our 3X Bonus Match Challenge only lasts until midnight, which means you only have a few hours left to make 3X the impact on accelerating research and helping provide care and support to those facing this cruel disease. Can I count on your help today in recognition of this special month while your gift can triple in impact?

YES, YOU CAN COUNT ON ME >>

Thank you for being someone I can rely on in important moments like this one.

All my best,
Katie Evans
Chief Programs and Mission Engagement Officer

---------- Forwarded message ---------
From: Donna McCullough, Alzheimer's Association
Sent: Monday, June 16, 2025
To: You
Subject: 🚨 Our goal is within reach, but we need you.
Will you help us cross the finish line by midnight and triple your impact?
Alzheimer's Association DONATE NOW
Make 3X the Impact NOW
Your support is critical during Alzheimer's & Brain Awareness Month.
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, June 16.
TRIPLE MY IMPACT >>
Dear Friend,

I'm reaching out because there is still time to make 3X the impact in the fight against Alzheimer's disease during Alzheimer's & Brain Awareness Month, but we need you to respond right away with a gift to our 3X Bonus Match Challenge.

HELP MAKE 3X THE IMPACT NOW >>

A generous donor who wishes to remain anonymous has pledged $183,000 to the Alzheimer's Association in support of research. You can triple your impact on advancing research and helping to provide care and support if we raise the same amount by midnight tonight.

Your gift today can go 3X as far.
$16 CAN BECOME $48 >>
$30 CAN BECOME $90 >>
$50 CAN BECOME $150 >>
MATCH MY GIFT 3X NOW >>

There is so much at stake. Over 7 million Americans are living with Alzheimer's. By 2050, this number is projected to rise to nearly 13 million. Please don't wait another moment. In honor of Alzheimer's & Brain Awareness Month, make a gift that can have triple the impact and support our top priorities:

Provide real-time answers and support for people caring for a loved one living with Alzheimer's or another dementia through our free 24/7 Helpline (800.272.3900) and online, with resources like our ALZNavigatorâ„¢ tool.
Advance critical research, so we can learn more about this progressive and fatal disease. Today, there are more than 140 unique therapies being tested in clinical trials as possible treatments for Alzheimer's disease, including trials funded by the Alzheimer's Association.
Strengthen our efforts and work at the federal and state levels to encourage legislation that will increase research funding and improve the lives of those affected by Alzheimer's and all other dementia.

Future generations are counting on us. Your gift — which can go three times as far this month — will give us all hope for a cure. Thank you in advance for joining us in the fight.

Gratefully,

Donna McCullough
Chief Operating Officer
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Alzheimer's & Brain Awareness Month Million Dollar Triple Match
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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