The rules of email sending have changed while you were away. If you stopped sending emails after the 2024 election, it may be time to review your sending habits.

Recently, Gmail released new guidance on how sender names and subject lines should be structured. You’ll want to avoid using “Re:” or “Fwd:” unless the message is an actual reply or forward. Don’t include subject-like content (e.g., “Last Chance,” “Important Update”) in the sender display name either. Also, emojis, non-standard characters, and fake thread indicators (like “User (2)”) are discouraged in display names and subject lines. Lastly, the sender name should clearly identify a campaign or organization.

Previously, this kind of thing was likely putting senders in spam, but there's now official documentation from Gmail about what to avoid. You can check out the full article here. For those who are looking to keep a close eye on their deliverability, check out Google Postmaster Tools, which can show your domain reputation with Gmail.

Don’t wait until your emails bounce or go missing—take action now to protect your sender reputation and reach your audience effectively.

You can now bulk export waiver signatures as PDFs using the Online Activity Report.

This will download all signatures in accordance with the report parameters as a ZIP file with an individual PDF for each signature.

We’ve released a new default optimized contribution form! This form streamlines the form creation process as well as the donor experience, allowing you to achieve quicker, easier form set up and better overall fundraising results.

This form is tightly integrated with NGP VAN Payments, so you can get started fundraising faster, raise more money with less effort by leveraging best practice default settings and insights from our ongoing optimizations, and spend less time managing data across tools. To begin using this new contribution form, set up an NGP VAN Payments gateway.

You can now export comma-separated value (.csv) documents of your data for all reports available in the Report Manager!

Navigate to the report you wish to export, select Export As…, then select Comma-separated value (.csv) from the dropdown menu.

We’re currently in the process of updating some of our existing trainings to reflect recent product changes or new features. As our tools evolve, we will continue to aim to clarify workflows, incorporate the latest platform improvements, and make it easier for users to find the information they need.

Stay tuned for refreshed content, and feel free to share feedback on which features you’d like to learn more about. Sign up for our trainings here.