It’s that time of year again—the Cannes Lions International Festival for Creativity! And we’re excited to join trusted partners and some new faces as we come together to address the most pressing issues facing our country and the world. Also, we teamed up with Huntsman Mental Health Foundation and Amazon to launch “The Mindset,” our latest effort to elevate mental health conversations through the personal stories of inspiring professional athletes. And in USA Today, one mother’s emotional story underscores the urgency behind our “Agree to Agree” campaign, because no child should lose their life to gun violence. Keep reading, there’s always more to explore!

We’re excited to kick off another impactful year at Cannes Lions with thoughtfully curated panels and a continued focus on the issues that matter most. Alongside our partners, we’ll highlight how the industry is addressing urgent challenges like mental health, gun violence and the vital role of trusted messengers. Expect big ideas, fresh perspectives and powerful conversations that sit at the intersection of creativity and purpose. See where we’ll be for this exciting week. 

With generous support from Amazon, and in partnership with Huntsman Mental Health Foundation and several world-class athletes, we’re proud to launch “The Mind Set”—an extension of our “Love, Your Mind” campaign, designed to remind fans and the public that your mind is the real MVP. Developed pro bono by the Amazon Ads Brand Innovation Lab, the creative features WNBA star Skylar Diggins, gold medal gymnast Laurie Hernandez and U.S. high jump record holder Chaunté Lowe sharing the mental health strategies that support their mind set. Check out the inspiring creative today!

• As part of our “Agree to Agree” campaign and in recognition of Gun Violence Awareness Month, USA Today featured an op-ed from a mother who tragically lost her son to an unintentional shooting—an important reminder that everyone has a part to play in keeping kids and teens safe from gun violence, with the op-ed directing readers to the campaign website for more resources and support.
  
  

• On the blog, this Alzheimer's and Brain Awareness Month, we go behind-the-scenes on our Alzheimer’s early detection campaign—sharing key learnings and insights for marketers looking to build impactful and nimble campaigns.
  
  

• Campaign Insight: 9.3 million Americans over the age of 55 have no retirement savings—making our Saving for Retirement campaign with AARP critical in providing resources to help prepare older adults for long-term financial security.