| From | Check My Ads <[email protected]> |
| Subject | Introducing Check My Ads’ New Policy Platform! |
| Date | June 12, 2025 2:12 PM |
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Eh4=3D.
Dear everyone,
Sarah here. Today is a special day =E2=80=94 we are launching our first Pol=
icy Platform. This new roadmap to build a healthier digital economy has bee=
n an effort months in the making, and we are so excited to finally share it=
with you all.
=20
Why Did We Build This Policy Platform?=20
In the field of tech policy the conversation about online harm has focused =
for a long time on content moderation; what stays up, what comes down, and =
who decides. But this narrow focus misses the deeper forces shaping our dig=
ital environment: the systems of monetization that quietly fuel, reward, an=
d perpetuate harm across the internet.
I=E2=80=99m talking about the opaque digital advertising infrastructure tha=
t enables ad dollars to flow to content that would never make money from ad=
vertising under normal circumstances=E2=80=94websites and platforms promoti=
ng scams, disinformation, graphic violence, and even child sexual abuse mat=
erial (CSAM). This is a system where advertisers often don't know where the=
ir money ends up, and where platforms can profit from harm while disclaimin=
g responsibility.
This is an industry dominated by just a handful of major players. The conso=
lidation of which, especially the vertically integrated dominance of compan=
ies like Google, has led to higher transaction fees, less competition, and =
less revenue for publishers, especially independent newsrooms. These adtech=
giants have inserted layer upon layer of intermediaries between advertiser=
s and publishers, each one taking a cut, but none held accountable when som=
ething goes wrong.
This is also an industry built on a dangerous myth: that harvesting and tra=
ding personal data is the best way to sell a product. It=E2=80=99s not. It=
=E2=80=99s simply the most lucrative for brokers and platforms. Data broker=
s churn out junk inferences that are little more than flawed, invasive gues=
ses about people=E2=80=99s mental health, sexual orientation, or financial =
status, and sell them with little oversight. As our COO Arielle has detaile=
d, these guesses aren=E2=80=99t just wrong =E2=80=94 they=E2=80=99re harmfu=
l. And in many cases, they=E2=80=99re weaponized against the most vulnerabl=
e.
These problems aren=E2=80=99t fundamentally about content=E2=80=94they=E2=
=80=99re about incentives. That=E2=80=99s why our policy solutions move bey=
ond content moderation and start addressing the financial plumbing undernea=
th.
By applying proven principles from the financial and consumer protection se=
ctors, our Policy Platform outlines five urgent solutions that together, wo=
uld restore integrity to the digital ecosystem. You can read our whole plat=
form here, but in short they are:
Common Ownership Rules and Antitrust Enforcement: Dominant platforms must n=
ot be allowed to preference their own inventory or shut out competitors. We=
call for expanded divestiture authority and clearer rules against self-dea=
ling practices.
Due Diligence and Know Your Customer Rules (KYC): Ad brokers must verify th=
e beneficial owners, locations, and legitimacy of every vendor, ad network,=
and verification firm they transact with.
Best Interest Duty Between Clients and Vendors: Adtech intermediaries must =
use reasonable diligence, care, and skill to serve their clients faithfully=
.
Transparency Requirements: We call for mandatory log- and page URL-level da=
ta sharing. Advertisers must receive detailed reports on where, when, and t=
o whom ads are served including the full supply path, and compensation brea=
kdown for every intermediary.
Privacy-Respecting Advertising Practices: Advertisers don=E2=80=99t need yo=
ur sexual details to sell shoes. We advocate for data minimization, protect=
ion of sensitive data, universal opt-out mechanisms, and first-party data r=
ules.
This Platform is a roadmap for change, a way to realign incentives, curb ab=
use, and put people and businesses, not platforms and monopolies, back at t=
he center of the digital economy. These reforms are ambitious, but they are=
achievable. They borrow from proven safeguards in finance and consumer pro=
tection, adapted to meet the challenges of today=E2=80=99s adtech ecosystem=
.
We built this Platform by listening to researchers, regulators, publishers,=
and advocates like you. And now, we=E2=80=99re inviting you to help us tak=
e it forward. Together, we can build a digital marketplace that rewards acc=
ountability, restores trust, and supports the kind of information ecosystem=
democracy needs to thrive.
Thank you for standing with us. We=E2=80=99re just getting started.
=20
In solidarity,
Sarah Kay Wiley, Director of Policy
If you have ideas or questions we would love to hear from you. Get in conta=
ct with the policy team at [email protected].
=20
Fund the work
DONATE
=20
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
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</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">Dear everyone,</p> <p style=3D"color: #3c4144; font-family: Open=
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Sarah here. Today is a special day =E2=80=94 we are launchi=
ng our first <a title=3D"Policy Platform" href=3D"[link removed]
m/emails/tracking/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D=
/fa62JM7tNZbKFIv4ZnqetbtzpKIDZobPH9CVV4gIe5c=3D" target=3D"_blank" rel=3D"n=
oopener" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">Policy Platform</a>. T=
his new roadmap to build a healthier digital economy has been an effort mon=
ths in the making, and we are so excited to finally share it with you all.<=
/p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"> </p>=
<p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=
=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-border-spacin=
g-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0;=
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scal=
e-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px=
; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --t=
w-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: =
0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span cl=
ass=3D"notion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"=
0"><span class=3D"notion-enable-hover" data-token-index=3D"0">Why Did We Bu=
ild This Policy Platform? </span></span></span></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;">In the field of tech policy the =
conversation about online harm has focused for a long time on content moder=
ation; what stays up, what comes down, and who decides. But this narrow foc=
us misses the deeper forces shaping our digital environment: the systems of=
monetization that quietly fuel, reward, and perpetuate harm across the int=
ernet.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I=
=E2=80=99m talking about the opaque digital advertising infrastructure that=
enables ad dollars to flow to content that would never make money from adv=
ertising under normal circumstances=E2=80=94websites and platforms promotin=
g scams, disinformation, graphic violence, and even child sexual abuse mate=
rial (CSAM). This is a system where advertisers often don't know where thei=
r money ends up, and where platforms can profit from harm while disclaiming=
responsibility.</p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">This is an industry dominated by just a handful of major players. Th=
e consolidation of which, especially the vertically integrated dominance of=
companies like Google, has led to higher transaction fees, less competitio=
n, and less revenue for publishers, especially independent newsrooms. These=
adtech giants have inserted layer upon layer of intermediaries between adv=
ertisers and publishers, each one taking a cut, but none held accountable w=
hen something goes wrong.</p> <p style=3D"color: #3c4144; font-family: Open=
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">This is also an industry built on a dangerous myth: that ha=
rvesting and trading personal data is the best way to sell a product. It=E2=
=80=99s not. It=E2=80=99s simply the most lucrative for brokers and platfor=
ms. Data brokers churn out junk inferences that are little more than flawed=
, invasive guesses about people=E2=80=99s mental health, sexual orientation=
, or financial status, and sell them with little oversight. As our COO Arie=
lle has <a href=3D"[link removed]
nk/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetbxJs=
in8V7qccEhoSszdWP4=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">detailed=
</a>, these guesses aren=E2=80=99t just wrong =E2=80=94 they=E2=80=99re har=
mful. And in many cases, they=E2=80=99re weaponized against the most vulner=
able.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><str=
ong>These problems aren=E2=80=99t fundamentally about content=E2=80=94they=
=E2=80=99re about incentives.</strong> That=E2=80=99s why our policy soluti=
ons move beyond content moderation and start addressing the financial plumb=
ing underneath.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">By applying proven principles from the financial and consumer protect=
ion sectors, our Policy Platform outlines five urgent solutions that togeth=
er, would restore integrity to the digital ecosystem. You can read our whol=
e platform <a title=3D"here" href=3D"[link removed]
king/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbK=
FIv4Znqetems0ql6ziwKcSEgXwFrufM=3D" target=3D"_blank" rel=3D"noopener" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">here</a>, but in short they are:</p=
>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Common Ownership =
Rules and Antitrust Enforcement:</strong> Dominant platforms must not be al=
lowed to preference their own inventory or shut out competitors. We call fo=
r expanded divestiture authority and clearer rules against self-dealing pra=
ctices.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Due Diligence and=
Know Your Customer Rules (KYC):</strong> Ad brokers must verify the benefi=
cial owners, locations, and legitimacy of every vendor, ad network, and ver=
ification firm they transact with.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Best Interest Dut=
y Between Clients and Vendors:</strong> Adtech intermediaries must use reas=
onable diligence, care, and skill to serve their clients faithfully.</li>=
=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Transparency Requ=
irements:</strong> We call for mandatory log- and page URL-level data shari=
ng. Advertisers must receive detailed reports on where, when, and to whom a=
ds are served including the full supply path, and compensation breakdown fo=
r every intermediary.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Privacy-Respectin=
g Advertising Practices:</strong> Advertisers don=E2=80=99t need your sexua=
l details to sell shoes. We advocate for data minimization, protection of s=
ensitive data, universal opt-out mechanisms, and first-party data rules.</l=
i>=20
</ol> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">This Platform is a roadmap for change, a way to realign incentives, =
curb abuse, and put people and businesses, not platforms and monopolies, ba=
ck at the center of the digital economy. These reforms are ambitious, but t=
hey are achievable. They borrow from proven safeguards in finance and consu=
mer protection, adapted to meet the challenges of today=E2=80=99s adtech ec=
osystem.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif;=
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">W=
e built this Platform by listening to researchers, regulators, publishers, =
and advocates like you. And now, we=E2=80=99re inviting you to help us take=
it forward. Together, we can build a digital marketplace that rewards acco=
untability, restores trust, and supports the kind of information ecosystem =
democracy needs to thrive.</p> <p style=3D"color: #3c4144; font-family: Ope=
n Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">Thank you for standing with us. We=E2=80=99re just getting=
started.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In =
solidarity,</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
"><a href=3D"[link removed]
A6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetVGHZhg5Km-lXWib=
9l0pDe8=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Sarah Kay Wiley</a>=
, Director of Policy</p> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><img class=3D"align-left break-text-around-image" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; text-align: left; float: none; display: unset; font-si=
ze: 12pt; height: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
s.app.neoncrm.com/neon/resource/checkmyads/images/Sarah-signature.png" alt=
=3D"Sarah-signature.png" width=3D"225" height=3D"173" align=3D"left" data-w=
rap-text-margin=3D"25" data-wrap-text=3D"Break text around image"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you have ideas =
or questions we would love to hear from you. Get in contact with the policy=
team at <a href=3D"mailto:[email protected]" style=3D"color: #0074d9; =
text-decoration: none; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;">[email protected]</a>.</p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 3e8bde09-993b-4d4c-93ac-=
965169cbc10c --></p> <p class=3D"md-end-block md-p md-focus" style=3D"paddi=
ng: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: bor=
der-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate=
-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0;=
--tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; =
--tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color:=
rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shado=
w: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-=
height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; posi=
tion: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-=
family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Seg=
oe UI Emoji', sans-serif; font-size: 16px; font-style: normal; font-variant=
-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start;=
text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-st=
roke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: non=
e;"><!-- notionvc: b7d0aa3c-a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGM=
W-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetSebMw1-3TFU1xE2gSjBfD8=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
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; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
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If you're having trouble viewing this email, you can see it online, [link removed].
Dear everyone,
Sarah here. Today is a special day — we are launching our first Policy Platform. This new roadmap to build a healthier digital economy has been an effort months in the making, and we are so excited to finally share it with you all.
Why Did We Build This Policy Platform?
In the field of tech policy the conversation about online harm has focused for a long time on content moderation; what stays up, what comes down, and who decides. But this narrow focus misses the deeper forces shaping our digital environment: the systems of monetization that quietly fuel, reward, and perpetuate harm across the internet.
I’m talking about the opaque digital advertising infrastructure that enables ad dollars to flow to content that would never make money from advertising under normal circumstances—websites and platforms promoting scams, disinformation, graphic violence, and even child sexual abuse material (CSAM). This is a system where advertisers often don't know where their money ends up, and where platforms can profit from harm while disclaiming responsibility.
This is an industry dominated by just a handful of major players. The consolidation of which, especially the vertically integrated dominance of companies like Google, has led to higher transaction fees, less competition, and less revenue for publishers, especially independent newsrooms. These adtech giants have inserted layer upon layer of intermediaries between advertisers and publishers, each one taking a cut, but none held accountable when something goes wrong.
This is also an industry built on a dangerous myth: that harvesting and trading personal data is the best way to sell a product. It’s not. It’s simply the most lucrative for brokers and platforms. Data brokers churn out junk inferences that are little more than flawed, invasive guesses about people’s mental health, sexual orientation, or financial status, and sell them with little oversight. As our COO Arielle has detailed, these guesses aren’t just wrong — they’re harmful. And in many cases, they’re weaponized against the most vulnerable.
These problems aren’t fundamentally about content—they’re about incentives. That’s why our policy solutions move beyond content moderation and start addressing the financial plumbing underneath.
By applying proven principles from the financial and consumer protection sectors, our Policy Platform outlines five urgent solutions that together, would restore integrity to the digital ecosystem. You can read our whole platform here, but in short they are:
Common Ownership Rules and Antitrust Enforcement: Dominant platforms must not be allowed to preference their own inventory or shut out competitors. We call for expanded divestiture authority and clearer rules against self-dealing practices.
Due Diligence and Know Your Customer Rules (KYC): Ad brokers must verify the beneficial owners, locations, and legitimacy of every vendor, ad network, and verification firm they transact with.
Best Interest Duty Between Clients and Vendors: Adtech intermediaries must use reasonable diligence, care, and skill to serve their clients faithfully.
Transparency Requirements: We call for mandatory log- and page URL-level data sharing. Advertisers must receive detailed reports on where, when, and to whom ads are served including the full supply path, and compensation breakdown for every intermediary.
Privacy-Respecting Advertising Practices: Advertisers don’t need your sexual details to sell shoes. We advocate for data minimization, protection of sensitive data, universal opt-out mechanisms, and first-party data rules.
This Platform is a roadmap for change, a way to realign incentives, curb abuse, and put people and businesses, not platforms and monopolies, back at the center of the digital economy. These reforms are ambitious, but they are achievable. They borrow from proven safeguards in finance and consumer protection, adapted to meet the challenges of today’s adtech ecosystem.
We built this Platform by listening to researchers, regulators, publishers, and advocates like you. And now, we’re inviting you to help us take it forward. Together, we can build a digital marketplace that rewards accountability, restores trust, and supports the kind of information ecosystem democracy needs to thrive.
Thank you for standing with us. We’re just getting started.
In solidarity,
Sarah Kay Wiley, Director of Policy
If you have ideas or questions we would love to hear from you. Get in contact with the policy team at [email protected].
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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Eh4=3D.
Dear everyone,
Sarah here. Today is a special day =E2=80=94 we are launching our first Pol=
icy Platform. This new roadmap to build a healthier digital economy has bee=
n an effort months in the making, and we are so excited to finally share it=
with you all.
=20
Why Did We Build This Policy Platform?=20
In the field of tech policy the conversation about online harm has focused =
for a long time on content moderation; what stays up, what comes down, and =
who decides. But this narrow focus misses the deeper forces shaping our dig=
ital environment: the systems of monetization that quietly fuel, reward, an=
d perpetuate harm across the internet.
I=E2=80=99m talking about the opaque digital advertising infrastructure tha=
t enables ad dollars to flow to content that would never make money from ad=
vertising under normal circumstances=E2=80=94websites and platforms promoti=
ng scams, disinformation, graphic violence, and even child sexual abuse mat=
erial (CSAM). This is a system where advertisers often don't know where the=
ir money ends up, and where platforms can profit from harm while disclaimin=
g responsibility.
This is an industry dominated by just a handful of major players. The conso=
lidation of which, especially the vertically integrated dominance of compan=
ies like Google, has led to higher transaction fees, less competition, and =
less revenue for publishers, especially independent newsrooms. These adtech=
giants have inserted layer upon layer of intermediaries between advertiser=
s and publishers, each one taking a cut, but none held accountable when som=
ething goes wrong.
This is also an industry built on a dangerous myth: that harvesting and tra=
ding personal data is the best way to sell a product. It=E2=80=99s not. It=
=E2=80=99s simply the most lucrative for brokers and platforms. Data broker=
s churn out junk inferences that are little more than flawed, invasive gues=
ses about people=E2=80=99s mental health, sexual orientation, or financial =
status, and sell them with little oversight. As our COO Arielle has detaile=
d, these guesses aren=E2=80=99t just wrong =E2=80=94 they=E2=80=99re harmfu=
l. And in many cases, they=E2=80=99re weaponized against the most vulnerabl=
e.
These problems aren=E2=80=99t fundamentally about content=E2=80=94they=E2=
=80=99re about incentives. That=E2=80=99s why our policy solutions move bey=
ond content moderation and start addressing the financial plumbing undernea=
th.
By applying proven principles from the financial and consumer protection se=
ctors, our Policy Platform outlines five urgent solutions that together, wo=
uld restore integrity to the digital ecosystem. You can read our whole plat=
form here, but in short they are:
Common Ownership Rules and Antitrust Enforcement: Dominant platforms must n=
ot be allowed to preference their own inventory or shut out competitors. We=
call for expanded divestiture authority and clearer rules against self-dea=
ling practices.
Due Diligence and Know Your Customer Rules (KYC): Ad brokers must verify th=
e beneficial owners, locations, and legitimacy of every vendor, ad network,=
and verification firm they transact with.
Best Interest Duty Between Clients and Vendors: Adtech intermediaries must =
use reasonable diligence, care, and skill to serve their clients faithfully=
.
Transparency Requirements: We call for mandatory log- and page URL-level da=
ta sharing. Advertisers must receive detailed reports on where, when, and t=
o whom ads are served including the full supply path, and compensation brea=
kdown for every intermediary.
Privacy-Respecting Advertising Practices: Advertisers don=E2=80=99t need yo=
ur sexual details to sell shoes. We advocate for data minimization, protect=
ion of sensitive data, universal opt-out mechanisms, and first-party data r=
ules.
This Platform is a roadmap for change, a way to realign incentives, curb ab=
use, and put people and businesses, not platforms and monopolies, back at t=
he center of the digital economy. These reforms are ambitious, but they are=
achievable. They borrow from proven safeguards in finance and consumer pro=
tection, adapted to meet the challenges of today=E2=80=99s adtech ecosystem=
.
We built this Platform by listening to researchers, regulators, publishers,=
and advocates like you. And now, we=E2=80=99re inviting you to help us tak=
e it forward. Together, we can build a digital marketplace that rewards acc=
ountability, restores trust, and supports the kind of information ecosystem=
democracy needs to thrive.
Thank you for standing with us. We=E2=80=99re just getting started.
=20
In solidarity,
Sarah Kay Wiley, Director of Policy
If you have ideas or questions we would love to hear from you. Get in conta=
ct with the policy team at [email protected].
=20
Fund the work
DONATE
=20
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
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"[link removed]
0(3).png" alt width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" d=
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</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">Dear everyone,</p> <p style=3D"color: #3c4144; font-family: Open=
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
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ng our first <a title=3D"Policy Platform" href=3D"[link removed]
m/emails/tracking/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D=
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it; padding: 0; text-align: left; line-height: 1.5;">Policy Platform</a>. T=
his new roadmap to build a healthier digital economy has been an effort mon=
ths in the making, and we are so excited to finally share it with you all.<=
/p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-wei=
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; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --t=
w-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: =
0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span cl=
ass=3D"notion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"=
0"><span class=3D"notion-enable-hover" data-token-index=3D"0">Why Did We Bu=
ild This Policy Platform? </span></span></span></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;">In the field of tech policy the =
conversation about online harm has focused for a long time on content moder=
ation; what stays up, what comes down, and who decides. But this narrow foc=
us misses the deeper forces shaping our digital environment: the systems of=
monetization that quietly fuel, reward, and perpetuate harm across the int=
ernet.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I=
=E2=80=99m talking about the opaque digital advertising infrastructure that=
enables ad dollars to flow to content that would never make money from adv=
ertising under normal circumstances=E2=80=94websites and platforms promotin=
g scams, disinformation, graphic violence, and even child sexual abuse mate=
rial (CSAM). This is a system where advertisers often don't know where thei=
r money ends up, and where platforms can profit from harm while disclaiming=
responsibility.</p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">This is an industry dominated by just a handful of major players. Th=
e consolidation of which, especially the vertically integrated dominance of=
companies like Google, has led to higher transaction fees, less competitio=
n, and less revenue for publishers, especially independent newsrooms. These=
adtech giants have inserted layer upon layer of intermediaries between adv=
ertisers and publishers, each one taking a cut, but none held accountable w=
hen something goes wrong.</p> <p style=3D"color: #3c4144; font-family: Open=
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">This is also an industry built on a dangerous myth: that ha=
rvesting and trading personal data is the best way to sell a product. It=E2=
=80=99s not. It=E2=80=99s simply the most lucrative for brokers and platfor=
ms. Data brokers churn out junk inferences that are little more than flawed=
, invasive guesses about people=E2=80=99s mental health, sexual orientation=
, or financial status, and sell them with little oversight. As our COO Arie=
lle has <a href=3D"[link removed]
nk/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetbxJs=
in8V7qccEhoSszdWP4=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">detailed=
</a>, these guesses aren=E2=80=99t just wrong =E2=80=94 they=E2=80=99re har=
mful. And in many cases, they=E2=80=99re weaponized against the most vulner=
able.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><str=
ong>These problems aren=E2=80=99t fundamentally about content=E2=80=94they=
=E2=80=99re about incentives.</strong> That=E2=80=99s why our policy soluti=
ons move beyond content moderation and start addressing the financial plumb=
ing underneath.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">By applying proven principles from the financial and consumer protect=
ion sectors, our Policy Platform outlines five urgent solutions that togeth=
er, would restore integrity to the digital ecosystem. You can read our whol=
e platform <a title=3D"here" href=3D"[link removed]
king/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbK=
FIv4Znqetems0ql6ziwKcSEgXwFrufM=3D" target=3D"_blank" rel=3D"noopener" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">here</a>, but in short they are:</p=
>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Common Ownership =
Rules and Antitrust Enforcement:</strong> Dominant platforms must not be al=
lowed to preference their own inventory or shut out competitors. We call fo=
r expanded divestiture authority and clearer rules against self-dealing pra=
ctices.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Due Diligence and=
Know Your Customer Rules (KYC):</strong> Ad brokers must verify the benefi=
cial owners, locations, and legitimacy of every vendor, ad network, and ver=
ification firm they transact with.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Best Interest Dut=
y Between Clients and Vendors:</strong> Adtech intermediaries must use reas=
onable diligence, care, and skill to serve their clients faithfully.</li>=
=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Transparency Requ=
irements:</strong> We call for mandatory log- and page URL-level data shari=
ng. Advertisers must receive detailed reports on where, when, and to whom a=
ds are served including the full supply path, and compensation breakdown fo=
r every intermediary.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Privacy-Respectin=
g Advertising Practices:</strong> Advertisers don=E2=80=99t need your sexua=
l details to sell shoes. We advocate for data minimization, protection of s=
ensitive data, universal opt-out mechanisms, and first-party data rules.</l=
i>=20
</ol> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">This Platform is a roadmap for change, a way to realign incentives, =
curb abuse, and put people and businesses, not platforms and monopolies, ba=
ck at the center of the digital economy. These reforms are ambitious, but t=
hey are achievable. They borrow from proven safeguards in finance and consu=
mer protection, adapted to meet the challenges of today=E2=80=99s adtech ec=
osystem.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif;=
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">W=
e built this Platform by listening to researchers, regulators, publishers, =
and advocates like you. And now, we=E2=80=99re inviting you to help us take=
it forward. Together, we can build a digital marketplace that rewards acco=
untability, restores trust, and supports the kind of information ecosystem =
democracy needs to thrive.</p> <p style=3D"color: #3c4144; font-family: Ope=
n Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">Thank you for standing with us. We=E2=80=99re just getting=
started.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In =
solidarity,</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
"><a href=3D"[link removed]
A6EZSDFO9nnim3smvLgeVfZSyGMW-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetVGHZhg5Km-lXWib=
9l0pDe8=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Sarah Kay Wiley</a>=
, Director of Policy</p> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><img class=3D"align-left break-text-around-image" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; text-align: left; float: none; display: unset; font-si=
ze: 12pt; height: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
s.app.neoncrm.com/neon/resource/checkmyads/images/Sarah-signature.png" alt=
=3D"Sarah-signature.png" width=3D"225" height=3D"173" align=3D"left" data-w=
rap-text-margin=3D"25" data-wrap-text=3D"Break text around image"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you have ideas =
or questions we would love to hear from you. Get in contact with the policy=
team at <a href=3D"mailto:[email protected]" style=3D"color: #0074d9; =
text-decoration: none; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;">[email protected]</a>.</p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 3e8bde09-993b-4d4c-93ac-=
965169cbc10c --></p> <p class=3D"md-end-block md-p md-focus" style=3D"paddi=
ng: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: bor=
der-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate=
-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0;=
--tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; =
--tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color:=
rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shado=
w: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-=
height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; posi=
tion: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-=
family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Seg=
oe UI Emoji', sans-serif; font-size: 16px; font-style: normal; font-variant=
-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start;=
text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-st=
roke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: non=
e;"><!-- notionvc: b7d0aa3c-a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/KwJGjIQpA6EZSDFO9nnim3smvLgeVfZSyGM=
W-jCPEh4=3D/fa62JM7tNZbKFIv4ZnqetSebMw1-3TFU1xE2gSjBfD8=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
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If you're having trouble viewing this email, you can see it online, [link removed].
Dear everyone,
Sarah here. Today is a special day — we are launching our first Policy Platform. This new roadmap to build a healthier digital economy has been an effort months in the making, and we are so excited to finally share it with you all.
Why Did We Build This Policy Platform?
In the field of tech policy the conversation about online harm has focused for a long time on content moderation; what stays up, what comes down, and who decides. But this narrow focus misses the deeper forces shaping our digital environment: the systems of monetization that quietly fuel, reward, and perpetuate harm across the internet.
I’m talking about the opaque digital advertising infrastructure that enables ad dollars to flow to content that would never make money from advertising under normal circumstances—websites and platforms promoting scams, disinformation, graphic violence, and even child sexual abuse material (CSAM). This is a system where advertisers often don't know where their money ends up, and where platforms can profit from harm while disclaiming responsibility.
This is an industry dominated by just a handful of major players. The consolidation of which, especially the vertically integrated dominance of companies like Google, has led to higher transaction fees, less competition, and less revenue for publishers, especially independent newsrooms. These adtech giants have inserted layer upon layer of intermediaries between advertisers and publishers, each one taking a cut, but none held accountable when something goes wrong.
This is also an industry built on a dangerous myth: that harvesting and trading personal data is the best way to sell a product. It’s not. It’s simply the most lucrative for brokers and platforms. Data brokers churn out junk inferences that are little more than flawed, invasive guesses about people’s mental health, sexual orientation, or financial status, and sell them with little oversight. As our COO Arielle has detailed, these guesses aren’t just wrong — they’re harmful. And in many cases, they’re weaponized against the most vulnerable.
These problems aren’t fundamentally about content—they’re about incentives. That’s why our policy solutions move beyond content moderation and start addressing the financial plumbing underneath.
By applying proven principles from the financial and consumer protection sectors, our Policy Platform outlines five urgent solutions that together, would restore integrity to the digital ecosystem. You can read our whole platform here, but in short they are:
Common Ownership Rules and Antitrust Enforcement: Dominant platforms must not be allowed to preference their own inventory or shut out competitors. We call for expanded divestiture authority and clearer rules against self-dealing practices.
Due Diligence and Know Your Customer Rules (KYC): Ad brokers must verify the beneficial owners, locations, and legitimacy of every vendor, ad network, and verification firm they transact with.
Best Interest Duty Between Clients and Vendors: Adtech intermediaries must use reasonable diligence, care, and skill to serve their clients faithfully.
Transparency Requirements: We call for mandatory log- and page URL-level data sharing. Advertisers must receive detailed reports on where, when, and to whom ads are served including the full supply path, and compensation breakdown for every intermediary.
Privacy-Respecting Advertising Practices: Advertisers don’t need your sexual details to sell shoes. We advocate for data minimization, protection of sensitive data, universal opt-out mechanisms, and first-party data rules.
This Platform is a roadmap for change, a way to realign incentives, curb abuse, and put people and businesses, not platforms and monopolies, back at the center of the digital economy. These reforms are ambitious, but they are achievable. They borrow from proven safeguards in finance and consumer protection, adapted to meet the challenges of today’s adtech ecosystem.
We built this Platform by listening to researchers, regulators, publishers, and advocates like you. And now, we’re inviting you to help us take it forward. Together, we can build a digital marketplace that rewards accountability, restores trust, and supports the kind of information ecosystem democracy needs to thrive.
Thank you for standing with us. We’re just getting started.
In solidarity,
Sarah Kay Wiley, Director of Policy
If you have ideas or questions we would love to hear from you. Get in contact with the policy team at [email protected].
Fund the work
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Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
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