A photo of a group of male lions walking across a grassy field with text reading 'Walk on the Wild Side'

Sunday 10th August 2025

Complete the challenge on the day, or spread out during August…

Hi John,

Have you joined our summer challenge yet? We’re calling all big cat-lovers to step up for lions, wherever you are in the world. And to kick-start your fundraising, everyone who raises £30 will receive our gorgeous new T-shirt!

Please take 23,000 steps in August, to honour the world’s 23,000 wild lions and raise vital funds to support Born Free’s work.

A groupe of people walking towards the camera, all wearing T-shirts that say 'Walk on the Wild Side'

A blonde-haired woman stands with her hands raised to her ears, wearing a white T-shirt that says 'Walk on the Wild Side' with black paw prints

Your roarsome, exclusive rewards:

🦁 Raise £30 to claim your special T-shirt

🦁 Raise £150 for limited-edition shoelaces

🦁 Raise £230+ (1p per lion!) for a water bottle

Together, let’s raise vital funds:

✅ To protect lions in the wild

✅ To look after rescued lions in our care

✅To fight captive exploitation

We can’t wait to hear from you. Together, let’s roar for lions.

From your lion-loving friends at Born Free

Celebrate World Lion Day!

Sunday 10th August 2025

Your roarsome, exclusive rewards:

Together, let’s raise vital funds:

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