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This week’s resources to expand your reach, explore public trust concerns and find the focus in your stories
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THIS WEEK’S TL;DR: Learn how to talk to your audience about AI via our free AI toolkit and webinar; sign up for the world’s leading fact-checking summit; get informed on public trust concerns of anonymous sourcing; join a course for early-career TV producers; gain foundational reporting techniques and coaching from industry veterans.
It’s an inevitable reality: Your newsroom is using AI to streamline workflows, automate processes and reach new audiences. Meanwhile, your readers are growing increasingly anxious and annoyed. How do you bridge this disconnect so the tools you use to widen your reach don’t cut down the trust you’ve worked to build?
MediaWise, Poynter’s media literacy initiative, has a simple solution: Talk to your audience about AI. Confront concerns by giving your audience transparency about AI use in a way that doesn’t turn them off when they see it.
Poynter faculty and MediaWise director Alex Mahadevan thinks these tools can help journalists do better work—if they can overcome ever-present audience skepticism.
“We think AI literacy can help anyone understand that the tools do have limitations, but great promise for reporters covering their communities,” Mahadevan said.
To make this conversation as easy as possible for newsrooms, MediaWise has launched an ➡️ AI Toolkit in partnership with The Associated Press and supported by Microsoft. This resource offers ready-made lessons on why AI literacy matters, demystifies AI concepts for the audience, explains AI use for in-depth reporting and guides on how to open a dialogue about AI with your audience. You can also access a replay of the accompanying webinar, which delves into discussing, disclosing and detecting AI.
For Sean Marcus, interactive learning designer for MediaWise, the toolkit stands out for its audience-focused precision. “This is zeroed in on audience engagement so we can push aside the big debate on AI, and dig into the heart of how we are going to communicate to our audiences,” Marcus said.
To learn more about this resource, click here. To watch the webinar, click here. To get free access to the toolkit, click here.
Continue your scroll for more development tools and training programs. 📃 |
Webinar
Less than a week away: June 16, 2025, Noon Eastern
Cost: Free
Join Senior Vice President and Chair of the Craig Newmark Center for Ethics and Leadership Kelly McBride, along with Poynter’s Kristen Hare, ProPublica’s Kavitha Surana and The Baltimore Banner’s Alissa Zhu, for this free OnPoynt webinar at noon Eastern on Monday, June 16. In this 75-minute session with Q&A, the panel will demystify sourcing challenges and share actionable strategies for producing powerful journalism despite growing obstacles. |
Online group seminar
July 14 – Aug. 4, 2025
$699
Early in your journalism career? Master the fundamentals with Building Blocks: Critical Skills for New Reporters. Learn essential reporting techniques, storytelling methods, and newsroom navigation skills through live virtual sessions led by seasoned journalists. Get personalized mentorship, develop compelling story ideas, and build ethical interviewing skills while connecting with a supportive journalism community. Secure your spot today: Registration closes June 30. |
Online group seminar
Aug. 11, 2025– Sept. 8, 2025
$699
Level up your content, get guidance to manage journalism demands and learn how to become a newsroom leader with Poynter’s virtual training designed for new TV producers. This four-session training equips the backbone of your newsroom with dynamic skills in leadership, storytelling and ethical decision-making. Industry veterans Kerwin Speight and WTVD/ABC11’s VP Bervette Carree deliver frameworks that enhance program quality and team management. Sessions run August—September 2025, applications close July 11. Invest in your producers, strengthen your newsroom. |
GlobalFact 12
In-person - $499
Virtual - $49
The world’s largest fact-checking summit is coming up June 25–27 in Rio de Janeiro and online at globalfact12.com. Presented by the International Fact-Checking Network, the summit offers in-person and virtual tickets for expert-led discussions and training with global fact-checking leaders. Register by June 13.
Lead with Influence (September 2025)
Online group seminar
$600
This interactive, virtual training is for leaders who manage big responsibilities — such as processes, products or platforms — and have no direct reports. Apply by July 31.
Essential Skills for New Managers (Dec. 2025)
In-person, St. Petersburg, Florida
$1,550
This dynamic five-day workshop will focus on the critical skills that new managers need to help forge successful paths to leadership in journalism, media and technology. Apply by October 3.
Mental Health Reporting Resource Center
Poynter is proud to present a vital new resource for journalists serious about covering mental health conditions with accuracy and dignity: a comprehensive resource center for mental health reporting, complete with articles, educators, a webinar and a self-directed course.
Poynter ACES Certificates in Editing
Self-directed online courses
Our Introductory Certificate helps you achieve greater communications clarity and learn how to embrace accuracy and verification.
Cost: $150 or $99 for ACES members.
The Intermediate Certificate goes deeper into topics like grammar, working with writers, ethics, law and tech.
Cost: $250 or $175 for ACES members.
The Advanced Certificate engages participants in the most advanced facets of editing, like AI, developmental editing, developing style guides and building trust and career resilience.
Cost: $650 or $500 for ACES members.
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Editor, Community Newspapers, Inc., Fernandina Beach, FL |
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Editor, Community Newspapers, Inc., Fernandina Beach, FL |
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