Education. Our government was established with checks and balances to ensure that no branch could corrupt the will of the people. But what was not written into the Constitution is this: the greatest check on our system of government is an informed electorate. As Thomas Jefferson wrote, “A well-informed citizenry is the best defense against tyranny.”
Educating the electorate is Rural Americans United’s primary goal. We use our communication skills to reach newly registered voters, young people, and marginalized communities with messages that resonate and in language that is accessible.
We know the Republican Party has taken full advantage of educating the public. You may question this, since as the party has moved further right, it has increased its lies, fictions, and hate-filled rhetoric—which doesn’t sound much like education. But it is. And it has been effective.
Meanwhile, Democrats remain stuck in a 1970s version of education. Republicans have evolved—or devolved—with the times. They understood that as the public education system declined, so did Americans’ interest in engaging with complex or nuanced topics. In its place, they offered spoon-fed messages that reinforce people’s existing prejudices. By appealing to the lowest common denominator, everyone gets to feel informed, even when they’re not. It’s easy to build a web of lies when it’s full of ideas people already want to believe—and when those beliefs are echoed by everyone around them.
Democrats, on the other hand, continue to rely on academic-style explanations that often sound condescending. The desire to “explain” has diminishing value in today’s fast-moving political environment. Sound bites—true or not—land quickly and stick. Lengthy rebuttals, no matter how accurate, are tuned out.
And while that was happening, the Democratic Party abandoned rural America in favor of deep-pocketed, college-educated urban centers. It was a lazy move. It was an arrogant move. And rural Americans saw it as such.
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