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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZ=
ND4=3D.
Hi friends,

It's Sarah Kay Wiley, Policy Director here, giving you an update on how we=
=E2=80=99ve been holding a trillion-dollar, global, largely unregulated mar=
ket accountable. A lot has happened on the international stage over the pas=
t month that I'm excited to share with you.

Fewer Agencies, Bigger Problems

Two advertising giants, Omnicom and IPG, are planning to merge, creating th=
e world's largest ad agency and leaving just three major players controllin=
g much of the market. This raises serious concerns for advertisers and publ=
ishers around the world. Fewer agencies means less choice, higher costs, le=
ss transparency, and lower quality for brands. The new mega-agency could de=
mand lower prices through bigger opaque discounts and incentives. This will=
especially hurt smaller publishers, who either can't compete, or get even =
less of every ad dollar - and that means less money to fund quality content=
. In short, it's a lose-lose situation for our media ecosystem.

Thankfully, regulators around the world are taking notice of the potential =
harms this merger could impose. The United Kingdom's Competition and Market=
s Authority and Australia's Competition and Consumer Commission requested c=
omments from the public, and we answered, urging them to carefully review t=
he deal to protect competition, transparency, and the health of the adverti=
sing ecosystem.

You can read our submission to the UK's Competition and Markets Authority h=
ere and to Australia's Competition and Consumer Commission here.
Another landmark decision, let=E2=80=99s see what comes next!=20

On May 14, 2025, the Belgian Market Court (part of the Brussels Court of Ap=
peal) delivered a significant ruling that pushes the digital ad industry to=
wards more accountability. The court ruled that the Transparency and Consen=
t Framework (TCF), created by IAB Europe (an industry trade group) and used=
by ad giants such as Google, Amazon, X, and Microsoft to obtain user conse=
nt to be targeted with advertisements online, infringed the European Union=
=E2=80=99s comprehensive privacy law, the General Data Protection Regulatio=
n (GDPR).

While the court annulled the 2022 decision by the Belgian Data Protection A=
uthority (APD) on procedural grounds, it upheld key substantive findings. S=
pecifically, it confirmed that the TCF's =E2=80=9CTC Strings,=E2=80=9D whic=
h record user consent preferences, constitute personal data under the GDPR.=
The court determined that IAB Europe acts as a joint data controller solel=
y concerning the creation and use of these TC Strings, but not for subseque=
nt data processing activities carried out by TCF participants, such as pers=
onalized advertising.

In simple terms, the ruling means that parts of the online advertising syst=
em=E2=80=94specifically the way companies ask for and record your permissio=
n to collect data=E2=80=94don=E2=80=99t fully comply with Europe=E2=80=99s =
privacy laws. And, it means that industry bodies can't shrug their shoulder=
s and evade accountability for the standards they create. The takeaway? The=
system needs to be more transparent, more accountable, and stop underminin=
g people's right to meaningful choice over how their data is used. This dec=
ision pushes the digital advertising industry to do a better job respecting=
your privacy online.

As Iesha White told Digiday: =E2=80=9CPositioning oneself as a pass-through=
service for data enablement doesn=E2=80=99t absolve industry bodies of acc=
ountability.=E2=80=9D She also added: =E2=80=9CWhere industry bodies propos=
e standards and solutions for the industry to adopt, then they must also ac=
cept responsibility for those solutions.=E2=80=9D


A Letter We Love (and Co-Signed)

Check My Ads joined a broad coalition led by Fairplay and EPIC to launch a =
campaign to stop Google=E2=80=99s rollout of the Gemini AI companion to you=
ng children. The campaign includes a request for the Federal Trade Commissi=
on (FTC) to investigate Google for violating children=E2=80=99s online priv=
acy law, and a letter to Google urging the company to halt the rollout.

There is no evidence that AI chatbots like Gemini are safe for children, an=
d the risks these chatbots pose are substantial. The letters to the FTC and=
Google detail how young children are especially vulnerable to misinformati=
on and manipulation from AI systems like Gemini.

Read the letters to the FTC and to Google here.


Fresh News, Straight from the Dog House =F0=9F=90=BE

This month, we=E2=80=99ll be unveiling Check My Ads Institute=E2=80=99s Pol=
icy Platform. It=E2=80=99s a bold roadmap to fix the broken digital adverti=
sing industry and I can=E2=80=99t wait to share it with you. Our platform o=
utlines five urgent solutions to restore integrity, fairness, and accountab=
ility to this system, borrowing proven principles from financial and consum=
er protection law. From structural separation and due diligence standards t=
o log-level transparency and privacy-respecting advertising practices, this=
is a call to action for regulators, advertisers, and civil society to stan=
d up for a healthier digital economy.

=20

In solidarity,

Sarah Kay Wiley, Director of Policy











=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=94=A6 Our COO, Arielle Garcia, testified before the Honourable Membe=
rs of the Special Committee on the European Democracy Shield. She highlight=
ed that of the =E2=82=AC600 billion global digital advertising market, =E2=
=82=AC119 billion of it is concentrated in Europe, and is structurally brok=
en and poses a threat to democracy. Arielle explained that the system opera=
tes like an unregulated financial market, with opaque money flows and perso=
nal data exploitation.

The market must be restored. Thankfully, this is fixable, and we know how t=
o do it. Arielle has called for restoring competition during the transactio=
n process, adtech vendors vetting who they support, and strengthening legis=
lation such as GDPR and DSA.

=E2=80=9CFor democracy to thrive in the digital age, we must bring transpar=
ency and accountability to the systems that support it.=E2=80=9D



=F0=9F=8E=A7 Google says it's all about privacy, but Arielle Garcia has rec=
eipts to prove that=E2=80=99s not true. Arielle chats with Jake Surrey of T=
he Skeptical Marketer to prove it=E2=80=99s rigged.

Listen here.

=F0=9F=8E=A4 Don=E2=80=99t miss Iesha White in her session, "A Higher Quali=
ty Internet Won=E2=80=99t Just Happen," at #Navigator in London on June 10t=
h.

Buy your ticket here!





=20


We're Launching More Tailored Content For Our Community!=20

Tell us what you want to see more of =E2=80=94 whether it=E2=80=99s policy =
updates, industry insights, or staying connected through our community edit=
ion newsletters. Choose your preferences here.



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; text-align: c=
enter; margin-bottom: 12px; margin-top: 12px; max-width: 576px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
0(1).png" alt=3D"image%20(1).png" width=3D"576" height=3D"323" align=3D"cen=
ter" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image=
" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bi=
cubic; max-width: 100%; clear: both; display: block; margin: 0 auto; float:=
none; text-align: center; width: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">Hi friends,</p> <p style=3D"color: #3c4144; font-family: Open Sa=
ns,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">It's Sarah Kay Wiley, Policy Director here, giving you an upda=
te on how we=E2=80=99ve been holding a trillion-dollar, global, largely unr=
egulated market accountable. A lot has happened on the international stage =
over the past month that I'm excited to share with you.</p> <p style=3D"col=
or: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"md-plain md-ex=
pand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"notion-enab=
le-hover" style=3D"font-size: 16pt;" data-token-index=3D"0"><span class=3D"=
notion-enable-hover" data-token-index=3D"0">Fewer Agencies, Bigger Problems=
</span><!-- notionvc: baf8d289-c31a-44b2-9b58-50634f79795b --></span></span=
></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Two adve=
rtising giants, Omnicom and IPG, are planning to merge, creating the world'=
s largest ad agency and leaving just three major players controlling much o=
f the market. This raises serious concerns for advertisers and publishers a=
round the world. Fewer agencies means less choice, higher costs, less trans=
parency, and lower quality for brands. The new mega-agency could demand low=
er prices through bigger opaque discounts and incentives. This will especia=
lly hurt smaller publishers, who either can't compete, or get even less of =
every ad dollar - and that means less money to fund quality content. In sho=
rt, it's a lose-lose situation for our media ecosystem.</p> <p style=3D"col=
or: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">Thankfully, regulators around=
the world are taking notice of the potential harms this merger could impos=
e. The United Kingdom's Competition and Markets Authority and Australia's C=
ompetition and Consumer Commission requested comments from the public, and =
we answered, urging them to carefully review the deal to protect competitio=
n, transparency, and the health of the advertising ecosystem.</p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">You can read our submi=
ssion to the UK's Competition and Markets Authority <a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlR=
K3J_TAZND4=3D/BPsbMEnZI595iUsH-O_1VUc2jh5xs3YD76XHFfImUmM=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">here</a> and to Australia's Competition and =
Consumer Commission <a href=3D"[link removed]
lick-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZND4=3D/BPsbMEnZI595iUsH-O=
_1Vb0eD8tzTN2G7Zfr8UliQ_g=3D" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">h=
ere</a>.<!-- notionvc: 9c095668-0497-4e7a-a74e-bcde3a2303d4 --></p> <h2 cla=
ss=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap=
: normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: =
inherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; care=
t-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, ser=
if; font-size: 16px; font-style: normal; font-variant-caps: normal; font-we=
ight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; tex=
t-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backg=
round-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-=
plain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0;=
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-r=
otate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1;=
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-=
ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-=
offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #00=
00; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"=
notion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0"><spa=
n class=3D"discussion-id-201085ab-68c9-8081-beb1-001cfbdd95b3 notion-enable=
-hover" data-token-index=3D"0">Another landmark decision, let=E2=80=99s see=
what comes next! </span><!-- notionvc: 246cefb6-d363-490c-9e3e-d70702b4176=
8 --></span></span></h2> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">On May 14, 2025, the Belgian Market Court (part of the Brussels =
Court of Appeal) delivered a significant ruling that pushes the digital ad =
industry towards more accountability. The court ruled that the Transparency=
and Consent Framework (TCF), created by IAB Europe (an industry trade grou=
p) and used by ad giants such as Google, Amazon, X, and Microsoft to obtain=
user consent to be targeted with advertisements online, infringed the Euro=
pean Union=E2=80=99s comprehensive privacy law, the General Data Protection=
Regulation (GDPR).</p> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">While the court annulled the 2022 decision by the Belgian Data Pr=
otection Authority (APD) on procedural grounds, it upheld key substantive f=
indings. Specifically, it confirmed that the TCF's =E2=80=9CTC Strings,=E2=
=80=9D which record user consent preferences, constitute personal data unde=
r the GDPR. The court determined that IAB Europe acts as a joint data contr=
oller solely concerning the creation and use of these TC Strings, but not f=
or subsequent data processing activities carried out by TCF participants, s=
uch as personalized advertising.</p> <p style=3D"color: #3c4144; font-famil=
y: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0=
; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px;=
Margin-bottom: 10px;">In simple terms, the ruling means that parts of the =
online advertising system=E2=80=94specifically the way companies ask for an=
d record your permission to collect data=E2=80=94don=E2=80=99t fully comply=
with Europe=E2=80=99s privacy laws. And, it means that industry bodies can=
't shrug their shoulders and evade accountability for the standards they cr=
eate. The takeaway? The system needs to be more transparent, more accountab=
le, and stop undermining people's right to meaningful choice over how their=
data is used. This decision pushes the digital advertising industry to do =
a better job respecting your privacy online.</p> <p style=3D"color: #3c4144=
; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">As <a href=3D"[link removed]
/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZND4=3D/=
BPsbMEnZI595iUsH-O_1VVrSjPwQtRGqzAlb08evgAo=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">Iesha White</a> told Digiday: <a href=3D"[link removed]
mails.com/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_T=
AZND4=3D/BPsbMEnZI595iUsH-O_1VX_afwxosQLJg8TTX8O7K6c=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">=E2=80=9CPositioning oneself as a pass-through se=
rvice for data enablement doesn=E2=80=99t absolve industry bodies of accoun=
tability.=E2=80=9D</a> She also added: <a href=3D"[link removed]
m/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZND4=3D=
/BPsbMEnZI595iUsH-O_1VSQoS6PfA8frHLOaADxBzug=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">=E2=80=9CWhere industry bodies propose standards and solu=
tions for the industry to adopt, then they must also accept responsibility =
for those solutions.=E2=80=9D</a></p> <p style=3D"color: #3c4144; font-fami=
ly: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;"><!-- notionvc: b275b456-63c3-44f9-8b96-21ce27d3b99d=
--></p> <h2 class=3D"md-end-block md-p md-focus" style=3D"padding: 0; Marg=
in: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px; box-siz=
ing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-t=
ranslate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-sk=
ew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: pro=
ximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-rin=
g-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ri=
ng-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #000=
0; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap; position=
: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-fami=
ly: Georgia, serif; font-size: 16px; font-style: normal; font-variant-caps:=
normal; font-weight: 400; letter-spacing: normal; text-align: start; text-=
indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-w=
idth: 0px; background-color: rgb(255, 255, 255); text-decoration: none;"><s=
pan class=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-bord=
er-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-transl=
ate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; =
--tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-w=
idth: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / =
0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw=
-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"=
><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" data-token-=
index=3D"0"><span class=3D"notion-enable-hover" data-token-index=3D"0">A Le=
tter We Love (and Co-Signed)<!-- notionvc: f9b273ae-abc8-4fa7-95c7-0fca691a=
d26e --></span></span></span></h2> <p style=3D"color: #3c4144; font-family:=
Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">Check My Ads joined a broad coalition led by Fairplay =
and EPIC to launch a campaign to stop Google=E2=80=99s rollout of the Gemin=
i AI companion to young children. The campaign includes a request for the F=
ederal Trade Commission (FTC) to investigate Google for violating children=
=E2=80=99s online privacy law, and a letter to Google urging the company to=
halt the rollout.</p> <p style=3D"color: #3c4144; font-family: Open Sans,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">There is no evidence that AI chatbots like Gemini are safe for chi=
ldren, and the risks these chatbots pose are substantial. The letters to th=
e FTC and Google detail how young children are especially vulnerable to mis=
information and manipulation from AI systems like Gemini.</p> <p style=3D"c=
olor: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=3D"[link removed]
emails.com/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_=
TAZND4=3D/BPsbMEnZI595iUsH-O_1VSxFyU3zBkFnzJZEO_6dqew=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">Read the letters to the FTC and to Google here.<=
/a></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span =
class=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-border-s=
pacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-=
y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw=
-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width=
: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5)=
; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-sha=
dow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><sp=
an class=3D"notion-enable-hover" style=3D"font-size: 16pt;" data-token-inde=
x=3D"0"><span class=3D"notion-enable-hover" data-token-index=3D"0"><!-- not=
ionvc: 7a0399e3-4c8e-44e1-9e6b-18bdc457d0df --></span></span></span></p> <h=
2 class=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word=
-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border=
-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x:=
0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --=
tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --t=
w-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rg=
b(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: =
0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-hei=
ght: inherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative;=
caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia=
, serif; font-size: 16px; font-style: normal; font-variant-caps: normal; fo=
nt-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px=
; text-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; =
background-color: rgb(255, 255, 255); text-decoration: none;"><span class=
=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-border-spacin=
g-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0;=
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scal=
e-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px=
; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --t=
w-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: =
0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span cl=
ass=3D"notion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"=
0"><span class=3D"notion-enable-hover" data-token-index=3D"0">Fresh News, S=
traight from the Dog House =F0=9F=90=BE<!-- notionvc: ff0dea3a-e46a-4fbd-ab=
e0-f3b076314d22 --></span></span></span></h2> <p style=3D"color: #3c4144; f=
ont-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;">This month, we=E2=80=99ll be unveiling <str=
ong>Check My Ads Institute=E2=80=99s Policy Platform. </strong>It=E2=80=99s=
a bold roadmap to fix the broken digital advertising industry and I can=E2=
=80=99t wait to share it with you. Our platform outlines five urgent soluti=
ons to restore integrity, fairness, and accountability to this system, borr=
owing proven principles from financial and consumer protection law. From st=
ructural separation and due diligence standards to log-level transparency a=
nd privacy-respecting advertising practices, this is a call to action for r=
egulators, advertisers, and civil society to stand up for a healthier digit=
al economy.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">&nbsp;</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif;=
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I=
n solidarity,</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
wfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZND4=3D/BPsbMEnZI595iUsH-O_1VYvPf7PN0dtMGo=
0d99qrEYo=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Sarah Kay Wiley</=
a>, Director of Policy</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">=
=20
<div class=3D"custom-insert-img align-left break-text-aroun=
d-image" style=3D"float: none; text-align: left; margin-bottom: 12px; margi=
n-top: 12px; max-width: 225px; margin: 12px auto 12px 0;">
<img class=3D"align-left break-text-around-image" src=3D"h=
ttps://checkmyads.app.neoncrm.com/neon/resource/checkmyads/images/Sarah-sig=
nature.png" alt=3D"Sarah-signature.png" width=3D"225" height=3D"173" align=
=3D"left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around =
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e: bicubic; max-width: 100%; clear: both; text-align: left; float: none; di=
splay: unset; width: 100%; height: auto; margin: 12px auto 12px 0;">
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</figure> <p class=3D"md-end-block md-p md-focus" style=3D"p=
adding: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing:=
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ine-height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; =
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); f=
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'Segoe UI Emoji', sans-serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><!-- notionvc: b7d0aa3c-a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=94=A6 Our COO, Arielle Garcia,=
testified before the Honourable Members of the Special Committee on the Eu=
ropean Democracy Shield. She highlighted that of the =E2=82=AC600 billion g=
lobal digital advertising market, =E2=82=AC119 billion of it is concentrate=
d in Europe, and is structurally broken and poses a threat to democracy. Ar=
ielle explained that the system operates like an unregulated financial mark=
et, with opaque money flows and personal data exploitation.</p> <p style=3D=
"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The market must be restor=
ed. Thankfully, this is fixable, and we know how to do it.&nbsp;Arielle has=
called for restoring competition during the transaction process, adtech ve=
ndors vetting who they support, and strengthening legislation such as GDPR =
and DSA.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif;=
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=E2=80=9C<strong>For democracy to thrive in the digital age, we must bring =
transparency and accountability to the systems that support it.=E2=80=9D</s=
trong></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-=
- notionvc: 01791969-16fb-4324-9cdd-5a53f5bb2f78 --></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A7 Google says it's al=
l about privacy, but Arielle Garcia has receipts to prove that=E2=80=99s no=
t true.&nbsp;Arielle chats with Jake Surrey of The Skeptical Marketer to pr=
ove it=E2=80=99s rigged.</p> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;"><a title=3D"Listen here." href=3D"[link removed]
/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3J_TAZND4=3D/=
BPsbMEnZI595iUsH-O_1VQwuzQLDIZ0-bv8KraIO6Nw=3D" target=3D"_blank" rel=3D"no=
opener" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">Listen here.</a></p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A4 Don=
=E2=80=99t miss Iesha White in her session, <em>"A Higher Quality Internet =
Won=E2=80=99t Just Happen,"</em> at #Navigator in London on June 10th.</p> =
<p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi1=
22BuDbZlRK3J_TAZND4=3D/BPsbMEnZI595iUsH-O_1VXvfTLN8bc1Xht8pBvQgQ9s=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">Buy your ticket here!</a></p> <p st=
yle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bfb=
d8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Tell us what you =
want to see more of =E2=80=94 whether it=E2=80=99s policy updates, industry=
insights, <span class=3D"discussion-id-207085ab-68c9-8083-b409-001cfbfdf20=
3 notion-enable-hover" data-token-index=3D"1">or staying connected through =
our community edition newsletters.</span> Choose your preferences&nbsp;<spa=
n class=3D"link-annotation-unknown-block-id--634702517"><a title=3D"here" h=
ref=3D"[link removed]
CRUnHBUEi122BuDbZlRK3J_TAZND4=3D/BPsbMEnZI595iUsH-O_1Vatc2XrySm1WE_tQG8GYAE=
w=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">here</a></span>.<!-- notionvc: a02dbcbe-31ac-44b0-a781-e9fb7a9929=
0f --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
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ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/vnUDtBwfyNm17ZCRUnHBUEi122BuDbZlRK3=
J_TAZND4=3D/BPsbMEnZI595iUsH-O_1VRX5xK3ifTyUueaLNMX2rqY=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
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on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
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If you're having trouble viewing this email, you can see it online, [link removed].
Hi friends,

It's Sarah Kay Wiley, Policy Director here, giving you an update on how we’ve been holding a trillion-dollar, global, largely unregulated market accountable. A lot has happened on the international stage over the past month that I'm excited to share with you.

Fewer Agencies, Bigger Problems

Two advertising giants, Omnicom and IPG, are planning to merge, creating the world's largest ad agency and leaving just three major players controlling much of the market. This raises serious concerns for advertisers and publishers around the world. Fewer agencies means less choice, higher costs, less transparency, and lower quality for brands. The new mega-agency could demand lower prices through bigger opaque discounts and incentives. This will especially hurt smaller publishers, who either can't compete, or get even less of every ad dollar - and that means less money to fund quality content. In short, it's a lose-lose situation for our media ecosystem.

Thankfully, regulators around the world are taking notice of the potential harms this merger could impose. The United Kingdom's Competition and Markets Authority and Australia's Competition and Consumer Commission requested comments from the public, and we answered, urging them to carefully review the deal to protect competition, transparency, and the health of the advertising ecosystem.

You can read our submission to the UK's Competition and Markets Authority here and to Australia's Competition and Consumer Commission here.
Another landmark decision, let’s see what comes next!

On May 14, 2025, the Belgian Market Court (part of the Brussels Court of Appeal) delivered a significant ruling that pushes the digital ad industry towards more accountability. The court ruled that the Transparency and Consent Framework (TCF), created by IAB Europe (an industry trade group) and used by ad giants such as Google, Amazon, X, and Microsoft to obtain user consent to be targeted with advertisements online, infringed the European Union’s comprehensive privacy law, the General Data Protection Regulation (GDPR).

While the court annulled the 2022 decision by the Belgian Data Protection Authority (APD) on procedural grounds, it upheld key substantive findings. Specifically, it confirmed that the TCF's “TC Strings,” which record user consent preferences, constitute personal data under the GDPR. The court determined that IAB Europe acts as a joint data controller solely concerning the creation and use of these TC Strings, but not for subsequent data processing activities carried out by TCF participants, such as personalized advertising.

In simple terms, the ruling means that parts of the online advertising system—specifically the way companies ask for and record your permission to collect data—don’t fully comply with Europe’s privacy laws. And, it means that industry bodies can't shrug their shoulders and evade accountability for the standards they create. The takeaway? The system needs to be more transparent, more accountable, and stop undermining people's right to meaningful choice over how their data is used. This decision pushes the digital advertising industry to do a better job respecting your privacy online.

As Iesha White told Digiday: “Positioning oneself as a pass-through service for data enablement doesn’t absolve industry bodies of accountability.” She also added: “Where industry bodies propose standards and solutions for the industry to adopt, then they must also accept responsibility for those solutions.”


A Letter We Love (and Co-Signed)

Check My Ads joined a broad coalition led by Fairplay and EPIC to launch a campaign to stop Google’s rollout of the Gemini AI companion to young children. The campaign includes a request for the Federal Trade Commission (FTC) to investigate Google for violating children’s online privacy law, and a letter to Google urging the company to halt the rollout.

There is no evidence that AI chatbots like Gemini are safe for children, and the risks these chatbots pose are substantial. The letters to the FTC and Google detail how young children are especially vulnerable to misinformation and manipulation from AI systems like Gemini.

Read the letters to the FTC and to Google here.


Fresh News, Straight from the Dog House 🐾

This month, we’ll be unveiling Check My Ads Institute’s Policy Platform. It’s a bold roadmap to fix the broken digital advertising industry and I can’t wait to share it with you. Our platform outlines five urgent solutions to restore integrity, fairness, and accountability to this system, borrowing proven principles from financial and consumer protection law. From structural separation and due diligence standards to log-level transparency and privacy-respecting advertising practices, this is a call to action for regulators, advertisers, and civil society to stand up for a healthier digital economy.



In solidarity,

Sarah Kay Wiley, Director of Policy














Check My Ads in the Wild 🐾

🔦 Our COO, Arielle Garcia, testified before the Honourable Members of the Special Committee on the European Democracy Shield. She highlighted that of the €600 billion global digital advertising market, €119 billion of it is concentrated in Europe, and is structurally broken and poses a threat to democracy. Arielle explained that the system operates like an unregulated financial market, with opaque money flows and personal data exploitation.

The market must be restored. Thankfully, this is fixable, and we know how to do it. Arielle has called for restoring competition during the transaction process, adtech vendors vetting who they support, and strengthening legislation such as GDPR and DSA.

“For democracy to thrive in the digital age, we must bring transparency and accountability to the systems that support it.”



🎧 Google says it's all about privacy, but Arielle Garcia has receipts to prove that’s not true. Arielle chats with Jake Surrey of The Skeptical Marketer to prove it’s rigged.

Listen here.

🎤 Don’t miss Iesha White in her session, "A Higher Quality Internet Won’t Just Happen," at #Navigator in London on June 10th.

Buy your ticket here!








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