We joined forces with Staffordshire and the West Midlands Regional Organised Crime Unit, built a coalition of frontline partners across the UK and Albania, and launched a geo-targeted digital prevention campaign that landed directly on the phones of those most at risk.
At the heart of it: intelligence sharing. We analysed 121 anonymised cases from 7 NGOs, and ran in-depth conversations with people with lived experience, community leaders, and frontline professionals. These insights shaped every element, from the visuals and messaging to the targeting and tone.
We mirrored traffickers’ tactics, then flipped the narrative. Each post linked to a custom landing page and the STOP APP, giving people the tools to recognise exploitation and report it, safely and anonymously.
We didn’t do it alone. NGO partners in Albania were central to the campaign’s reach and impact, not only shaping content but providing critical support to those who needed help.
