This week we are delighted to highlight a local entrepreneur who is really making a difference – and yes, even helps us enjoy the summer, Bob Lee!
When locals think about the joys of summer in New England, there's one name that brings instant smiles and cravings: The Beach Plum restaurants, owned by Bob Lee, a beloved New Hampshire staple synonymous with sunshine, sand, and scoops of homemade ice cream.
What started as a small, seasonal seafood shack has blossomed under Bob’s leadership into a quintessential summertime destination, with locations in Portsmouth, Epping, Salem, and the iconic North Hampton beachfront - the latter being a rite of passage for every coastal summer.
For decades, Bob has quietly built more than just a business - he’s nurtured a summer institution. Whether it’s their award-winning lobster roll (one of the biggest in the state), the fresh fried clams, or a towering cone of black raspberry ice cream enjoyed steps from the ocean, The Beach Plum offers the taste - and feeling - of summer, one order at a time.
But beyond the food, it’s Bob’s commitment to community that shines brightest. His restaurants employ dozens of local teens each summer - many for their first-ever job. He champions local sourcing, supports town events, and never forgets a regular’s name.
In an era of big chains and fast turnover, Bob Lee has done something rare: created places that feel timeless. That’s the magic of summer - and of people like Bob - reminding us that joy isn’t complicated. It’s a warm breeze, a full cone, and the comfort of knowing your favorite spot is still right there, waiting.
So, here’s to Bob Lee - and the delicious legacy he continues to scoop up, one happy customer at a time.