This World No Tobacco Day, let’s make Big Tobacco pay for its deception and harm!

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Dear Friend,

Imagine you are on a road trip and you pop into a gas station to use the restroom. Your kid sees a toy they want. But when you look closer, you realize it’s actually an e-cigarette, and it comes in cotton candy and strawberry flavors.

Kids shouldn’t have to deal with deceptive and predatory marketing, especially when it’s for deadly and addictive products like Tobacco. But that’s exactly what’s happening. And that’s why this year’s theme for World No Tobacco Day -- happening in just a few days on May 31 -- is “unmasking the Appeal”.

To mark this global day of advocacy, we’re joining the World Health Organization and our allies from across the globe to expose the manipulative product design and fruity flavors that serve as the entry point for long-term nicotine addiction.

We cannot let this deadly industry destroy lives and harm the planet in service of its profits. And we cannot let this industry continue its decades-long attempts to deceive the public.

Will you join the tens of thousands of people who have already taken action and demand that Big Tobacco be made to pay for its abuses, including its deceptive and dangerous marketing to children? Add your name now!

Make Big Tobacco Pay!

Take action!

World No Tobacco Day is an annual day of learning and advocacy that brings people together around the world to take action to stop Big Tobacco and the wider nicotine industry from harming our health, our communities, and our planet.

Every year, more than 8 million people die from tobacco-related diseases. Despite this, we are filling the coffers of one of the world’s most deadly industries with our taxes, our health, our lives, and our planet.

Big Tobacco continues to target its harmful products to young people in the U.S. and around the world, as well as Black and Indigenous people, other people of color, women, and people in the Global South. The industry’s manipulative and deceptive advertising and PR leads to millions of people becoming addicted, developing dozens of illnesses from heart to lung disease and more, and dying.

In addition to the staggering public and individual health costs, the hidden environmental costs of Big Tobacco’s products are astounding. From deforestation to pollution, the industry is causing environmental havoc around the world -- without the consent or choice of the communities it impacts.

By organizing together, we can make Big Tobacco pay for the costs -- health, financial, environmental, and more -- of its deadly products. Join us to put pressure on public officials to hold the tobacco industry liable as we expose the ways this deadly industry continues to harm us, our loved ones, and our planet.

This World No Tobacco Day, we can make Big Tobacco pay for the costs of its deadly products. Already tens of thousands of people like you have taken action, but we are going up against powerful and wealthy corporations. It’s going to take all of us taking action to make an impact. Add your name now!

Onward,

Daniel Dorado
Pronouns: he/him/his
Tobacco Campaign Director
Corporate Accountability

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Corporate Accountability stops transnational corporations from devastating democracy, trampling human rights, and destroying our planet. We are building a world rooted in justice where corporations answer to people, not the other way around -- a world where every person has access to clean water, healthy food, a safe place to live, and the opportunity to reach their full human potential.

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