Hi there,

I was just reading an article that made my blood boil. As egg industry profits soar, the Justice Department has launched an investigation into possible price gouging—examining whether the industry took advantage of bird flu to spike prices. 

When you and I think about bird flu, we see a sobering disaster of historic proportions. We think about every innocent hen who panicked and struggled, unable to escape, as she was slowly killed by overheating. She did nothing to deserve such suffering in her final moments. 

When we talk about corporate greed, this is what we mean. Over and over, Big Animal Ag has shown that sacrificing basic decency for profit is a tradeoff they’re willing—and eager—to make.

And here’s the thing. Nobody wants this. Across the board, people overwhelmingly want animals to be treated with respect. So why should a callous industry have free rein to commit horrific animal abuse—and then rake in huge profits by exploiting their own customers, too?

This truth is the bedrock of The Humane League’s corporate campaigning strategy. We’re going straight to the top—taking on the corporations that created this abhorrent system of animal cruelty in the first place. And we’re seeing incredible progress for animals.

An anonymous donor has stepped forward to offer a $120,000 match. If we don’t raise the money, we don’t get those funds. Will you make a gift to help end factory farming?

Let me say it again. This generous donor believes in you—believes in us—enough to offer a $120,000 match. (As you can imagine, I’m deeply inspired by this individual.) But if we don’t raise the funds, we don’t get them. Every dollar helps. Will you make a gift of any size to help end systemic animal cruelty?

With the egg industry under scrutiny, bird flu continuing to ravage the globe, and millions of people questioning why companies should be allowed to exploit animals and customers—we have never had such an opportunity.

Let’s use it.

For the animals,

P.S. I’ve been campaigning and organizing all my life. I can’t express to you how much I believe in The Humane League’s strategy—that this is how we end factory farming. Will you help us raise $120,000 for the animals?

P.P.S. If you aren’t in a place to donate, take action with us to demand that these companies end cruel cages. Your voice is so powerful. Thank you.