Anonymous,

We're literally flushing one of the most important ecosystems on Earth down the toilet.

The vast and ancient Candian boreal forest is home to wolves, lynx, caribou and billions of birds. Its endless landscape of trees helps regulate our climate. But a million acres of this priceless forest are chopped down every year -- in part to fuel the production of tissue products like toilet paper.1

Procter & Gamble is one of America's largest tissue producers. Call on the company to stop relying on forests to manufacture its products, and use recycled content instead.

Right now, Americans are buying more toilet paper than ever: Over two weeks during this past April, we spent twice as much on toilet paper compared to the same period the year before.2 But one of the most precious ecosystems on the planet could pay the true price.

Procter & Gamble, the manufacturer of products like Charmin and Bounty, uses virgin wood fiber -- material from logged trees -- to produce their tissue simply because that's what it believes its customers prefer.3

Slightly softer tissue isn't worth the health of a pristine forest. And trees don't need to be felled to manufacture tissue products. Alternatives like recycled paper, bamboo and wheat straw are less destructive.4

Call on Procter & Gamble to use recycled materials to manufacture its products.

A tree standing tall in the boreal forest shelters migrating birds during their journeys, provides cooling shade for families of bears and wolves, and absorbs carbon dioxide from the atmosphere to protect our climate.

A tree that gets cut down is transformed into tissue that we use once and then flush away forever.

A tree left standing is worth so much more than the convenience of slightly softer tissue products. But more and more trees in the boreal forest are being lost every minute.

As consumers, we have the power to demand change in corporate practices. Take action to send a message to Procter & Gamble today.

Thank you,

Hannah Collazo
State Director

1. Ryan Flanagan, "How a toilet paper boom is harming Canada's boreal forest," CTV News, February 26, 2019.
2. Marc Fisher, "Flushing out the true cause of the global toilet paper shortage amid coronavirus pandemic," The Washington Post, April 7, 2020.
3. Adrian Humphreys, "U.S. plush toilet paper use wiping out Canada's forests, flushing away the future: report," Vancouver Sun, February 26, 2019.
4. Adrian Humphreys, "U.S. plush toilet paper use wiping out Canada's forests, flushing away the future: report," Vancouver Sun, February 26, 2019.