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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoa=
sA0=3D.
Hi community,

It=E2=80=99s been a wild few weeks. As your self-appointed DOJ v. Google gu=
ide, I=E2=80=99m here to break down what=E2=80=99s been happening.
The Trial

If you were following along back in September, you know I attended the DOJ =
v. Google trial and gave a play-by-play on our microsite. While the DOJ exp=
osed Google=E2=80=99s monopoly, I drew the infamous adtech spaghetti footba=
ll, learned about the internal politics raging inside Google over its own b=
ehavior, and even played a little adtech bingo.

If you=E2=80=99d like to catch up on the trial=E2=80=99s daily breakdowns, =
check out www.usvgoogleads.com.

We've also added trial transcripts, and some of the latest key documents to=
the site.
The Decision

As of April 17th, Judge Brinkema declared Google an illegal monopoly.

Judge Brinkema ruled that Google has been abusing its power in two key mark=
ets: its publisher ad server and its AdX exchange.

According to the Court, Google =E2=80=9Charmed Google=E2=80=99s publishing =
customers, the competitive process, and, ultimately, consumers of informati=
on on the open web."

At Check My Ads, we celebrate this landmark decision.

=E2=80=9CFor years, we've seen how Google's unchecked power has warped the =
ad tech system, hurting publishers, advertisers, and ultimately, consumers,=
=E2=80=9D said Policy Director Sarah Kay Wiley. =E2=80=9CToday marks a huge=
step toward a fair and competitive digital advertising market.=E2=80=9D

Check My Ads Institute has long advocated for transparency and accountabili=
ty in digital advertising. Dismantling Google=E2=80=99s monopoly is a criti=
cal milestone toward establishing healthier market norms.

We urge lawmakers and industry stakeholders to build upon the decision that=
has been made, toward a future where the digital advertising market operat=
es with transparency, fosters competition, and respects consumer rights.

=20







=20
The Next Steps

With Google being declared a monopoly, the next steps are the Remedies phas=
e of the trial.

The remedies proposal is chef's kiss. Here are some highlights:

=E2=9C=85 AdX divestiture - Google must sell off its ad exchange.

=E2=9C=85 DFP (Google=E2=80=99s publisher ad server) phased divestiture - g=
iving publishers more choice.

=E2=9C=85 Google Ads AND DV360 must work with 3rd party exchanges fairly - =
no discrimination or favoritism, unless an advertiser specifically asks for=
it.

=E2=9C=85 While Google still owns AdX or DFP, Google Ads and DV360 must sen=
d and receive bids through a third-party exchange or API, adding neutrality=
AND Google must place 50% of AdX and DFP revenues into escrow, which can b=
e used to fund the industry organization "hosting the ad auction" (i.e. Pre=
bid) and/or to help defray publisher costs in switching ad servers.

=E2=9C=85 Strong data and transparency requirements, including my favorite:=
Google would be barred from using first-party data from across its propert=
ies and products to inform Google Ads/DV360 bidding on 3rd party exchanges/=
websites, or to preference its own products.

=20

Remedies Trial is set for September 22nd =E2=80=94 we will be there and aga=
in, sharing with everyone the findings day by day. If you want to come join=
the party, logistics details are here.

=20

With hope,

Arielle Garcia, COO



P.S. If you=E2=80=99ve enjoyed our adtech drama recaps, spaghetti diagrams,=
and courtroom tea, help fuel the next chapter. Your donation keeps us in t=
he room where it all happens. Become a checkmate here.





=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=94=A6 The federal court finds that Google illegally held a monopoly =
over their adtech tools =E2=80=94 Adweek writes a synopsis of it=E2=80=99s =
ruling.

=F0=9F=94=8D Our Director of Policy, Sarah Kay Wiley was quoted in response=
to the landmark Google ruling "For years, we've witnessed how Google's unc=
hecked power has distorted the ad tech ecosystem, disadvantaging publishers=
, advertisers, and ultimately, consumers. Today, we are one monumental step=
closer to a fair and competitive digital advertising market.=E2=80=9D Read=
the article to hear from other industry voices who see this as a turning p=
oint toward a more fair online ad market.

=E2=9A=96=EF=B8=8F Want the full backstory? Check out this earlier Adweek a=
rticle covering the DOJ=E2=80=99s final arguments in the Google antitrust t=
rial. It breaks down what led up to the courts landmark decision.

=F0=9F=A7=91=E2=80=8D=E2=9A=96=EF=B8=8F Judge Mehta, a U.S. judge, ruled t=
hat Google is a monopoly in online search and search ads. This means advert=
isers have to keep using Google even when prices go up, because they don=E2=
=80=99t have many other good options. As Sarah Kay Wiley notes, there are =
=E2=80=9Cso many gems in the DoJ v. Google search decision=E2=80=9D. Adexch=
anger breaks down the 286 page ruling =E2=80=94 read the article here.



=20


We're Launching More Tailored Content For Our Community!=20

Tell us what you want to see more of =E2=80=94 whether it=E2=80=99s policy =
updates, industry insights, or stay connected with our community through ou=
r community edition newsletters. Choose your preferences here.=20



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; -=
-tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-=
y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-=
ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 =
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4; =
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color: =
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear S=
ans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fon=
t-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 4=
00; letter-spacing: normal; text-align: start; text-indent: 0px; text-trans=
form: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-c=
olor: rgb(255, 255, 255); text-decoration: none;">Hi community,</p> <p styl=
e=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">It=E2=80=99s been a w=
ild few weeks. As your self-appointed DOJ v. Google guide, I=E2=80=99m here=
to break down what=E2=80=99s been happening.</p> <h2 class=3D"md-end-block=
md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap: normal; margin-b=
ottom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spaci=
ng-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0=
; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-sca=
le-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0p=
x; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --=
tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow:=
0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; margin: 0=
.8em 0px; white-space: pre-wrap; position: relative; caret-color: rgb(51, 5=
1, 51); color: rgb(51, 51, 51); font-family: Georgia, serif; font-size: 16p=
x; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-=
spacing: normal; text-align: start; text-indent: 0px; text-transform: none;=
word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(2=
55, 255, 255); text-decoration: none;"><span class=3D"md-plain md-expand" s=
tyle=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spaci=
ng-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-ske=
w-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-=
strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color:=
#fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0=
#0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-co=
lored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"notion-enable-hove=
r" style=3D"font-size: 16pt;" data-token-index=3D"0">The Trial</span></span=
></h2> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you =
were following along back in September, you know I attended the DOJ v. Goog=
le trial and gave a play-by-play on our microsite. While the DOJ exposed Go=
ogle=E2=80=99s monopoly, <a href=3D"[link removed]
ing/click-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_R=
JbKHjxLKTRjDgD2LnwWoKlZkSRzp1U=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">I drew the infamous adtech spaghetti football</a>, learned about the <a=
href=3D"[link removed]
OT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKSJMgGAJxV0wUEM93vFe=
4eQ=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">internal politics ragin=
g inside Google over its own behavior</a>, and even played a little <a href=
=3D"[link removed]
8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKWXnMkWe_6L2hQ3H2R0zK64=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">adtech bingo</a>.</p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99d l=
ike to catch up on the trial=E2=80=99s daily breakdowns, check out <a href=
=3D"[link removed]
8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKcJeKjGqCGCtaDynbb68kZc=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">www.usvgoogleads.com.</a><=
/p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We've also=
added <a href=3D"[link removed]
Y48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKdBSb6qCKPG=
ese6qmfy_t4M=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">trial transcri=
pts</a>, and some of the latest <a title=3D"key documents" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_O=
DCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKT4ytsiqvq4R72Jb4bGzK5s=3D" target=3D=
"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">key d=
ocuments</a> to the site.</p> <h2 class=3D"md-end-block md-p md-focus" styl=
e=3D"padding: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-=
bottom: 10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border=
-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --=
tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll=
-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-=
color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shado=
w: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sha=
dow-colored: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-spac=
e: pre-wrap; position: relative; caret-color: rgb(51, 51, 51); color: rgb(5=
1, 51, 51); font-family: Georgia, serif; font-size: 16px; font-style: norma=
l; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; tex=
t-align: start; text-indent: 0px; text-transform: none; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-=
decoration: none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: =
border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-transl=
ate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y:=
0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximit=
y; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-col=
or: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-sh=
adow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; co=
lor: rgb(1, 59, 92);"><span class=3D"notion-enable-hover" style=3D"font-siz=
e: 16pt;" data-token-index=3D"0">The Decision</span></span></h2> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">As of April 17th, <a h=
ref=3D"[link removed]
_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKXEYImt4Wav-zReyxyIBQO=
Y=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">Judge Brinkema declared G=
oogle an illegal monopoly</a>.</p> <p style=3D"color: #3c4144; font-family:=
Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">Judge Brinkema ruled that Google has been abusing its =
power in two key markets: its publisher ad server and its AdX exchange.</p>=
<p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">According to =
the Court, Google =E2=80=9Charmed Google=E2=80=99s publishing customers, th=
e competitive process, and, ultimately, consumers of information on the ope=
n web."</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">At=
Check My Ads, we celebrate this <a href=3D"[link removed]
ls/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP=
1KA0BB_RJbKHjxLKSxGJoKQ7W39oqj0-BrwvjU=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">landmark decision</a>.</p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">=E2=80=9CFor years, we've seen how Google's unchec=
ked power has warped the ad tech system, hurting publishers, advertisers, a=
nd ultimately, consumers,=E2=80=9D said Policy Director <a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_O=
DCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKcDE8dTJdJpv_tM6cnsyu1c=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Sarah Kay Wiley</a>. =E2=80=9CToday mark=
s a huge step toward a fair and competitive digital advertising market.=E2=
=80=9D</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Che=
ck My Ads Institute has long advocated for transparency and accountability =
in digital advertising. Dismantling Google=E2=80=99s monopoly is a critical=
milestone toward establishing healthier market norms.</p> <p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;">We urge lawmakers and industry=
stakeholders to build upon the decision that has been made, toward a futur=
e where the digital advertising market operates with transparency, fosters =
competition, and respects consumer rights.</p> <p style=3D"color: #3c4144; =
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px;">&nbsp;</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">=
=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; max-width: 55=
0px; Margin: 12px auto;">
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
width: 100%; text-align: center; margin-bottom: 12px; margin-top: 12px; hei=
ght: auto; Margin: 12px auto;" src=3D"[link removed]
on/resource/checkmyads/images/image%20(5).png" alt=3D"illustration of Ariel=
le with her quoted " width=3D"550" align=3D"center" data-wrap-text-margin=
=3D"25" data-wrap-text=3D"Break text around image" is>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p> <h2 class=3D"md-end-block md-p md-focus" style=3D"pad=
ding: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: =
10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing=
-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-=
x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-st=
rictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #=
fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #=
0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colo=
red: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-w=
rap; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 5=
1); font-family: Georgia, serif; font-size: 16px; font-style: normal; font-=
variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align:=
start; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-=
text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decorati=
on: none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-b=
ox; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0=
; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw=
-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-=
ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(=
59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 =
0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb=
(1, 59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;=
" data-token-index=3D"0">The Next Steps</span></span></h2> <p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;">With Google being declared a m=
onopoly, the next steps are the Remedies phase of the trial.</p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The <a href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_=
ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKaM4stRS8YSmF6N9wkThOOk=3D" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">remedies proposal</a> is <em>chef's kis=
s</em>. Here are some highlights:</p> <p style=3D"color: #3c4144; font-fami=
ly: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">=E2=9C=85 <strong>AdX divestiture</strong> - Google=
must sell off its ad exchange.</p> <p style=3D"color: #3c4144; font-family=
: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0;=
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px;"><strong>=E2=9C=85 DFP (Google=E2=80=99s publisher ad =
server) phased divestiture</strong> - giving publishers more choice.</p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=85 <stron=
g>Google Ads AND DV360 must work with 3rd party exchanges fairly</strong> -=
no discrimination or favoritism, unless an advertiser specifically asks fo=
r it.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=
=9C=85&nbsp;<strong>While Google still owns AdX or DFP</strong>, Google Ads=
and DV360 must send and receive bids through a third-party exchange or API=
, adding neutrality AND Google must place 50% of AdX and DFP revenues into =
escrow, which can be used to fund the industry organization "hosting the ad=
auction" (i.e. Prebid) and/or to help defray publisher costs in switching =
ad servers.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">=E2=9C=85&nbsp;<strong>Strong data and transparency requirements</strong>=
, including my favorite: Google would be barred from using first-party data=
from across its properties and products to inform Google Ads/DV360 bidding=
on 3rd party exchanges/websites, or to preference its own products.</p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">&nbsp;</p> <p st=
yle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Remedies Tr=
ial</strong> is set for September 22nd =E2=80=94 we will be there and again=
, sharing with everyone the findings day by day. If you want to come join t=
he party, logistics details are <a title=3D"here" href=3D"[link removed]
mails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAa=
oasA0=3D/tR9CP1KA0BB_RJbKHjxLKQ3yWyDkFZB9TR-jfltS3H8=3D" target=3D"_blank" =
rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">here</a>.</p> =
<p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">&nbsp;</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">With hope,</p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44=
y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKTe5ST9WsJALuWh6dCVqu2k=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">Arielle Garcia</a>, COO</p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><img class=3D"align-le=
ft break-text-around-image" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; float: none;=
display: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; h=
eight: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
rm.com/neon/resource/checkmyads/images/arielle-signature.jpg" alt=3D"ariell=
e-signature.jpg" width=3D"72" height=3D"165" align=3D"left" data-wrap-text-=
margin=3D"25" data-wrap-text=3D"Break text around image"></p> <p style=3D"c=
olor: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>P.S.</strong> If yo=
u=E2=80=99ve enjoyed our adtech drama recaps, spaghetti diagrams, and court=
room tea, help fuel the next chapter. Your donation keeps us in the room wh=
ere it all happens. <a href=3D"[link removed]
lick-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHj=
xLKXCTujLSfNSIRwBEPhV63gE=3D" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">B=
ecome a checkmate here.</a></p> <p class=3D"md-end-block md-p md-focus" sty=
le=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-=
sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --t=
w-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw=
-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: =
proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-=
ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw=
-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #=
0000; line-height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre=
-wrap; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51,=
51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, =
Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; font-style: normal; f=
ont-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-al=
ign: start; text-indent: 0px; text-transform: none; word-spacing: 0px; -web=
kit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-deco=
ration: none;"><!-- notionvc: b7d0aa3c-a5b2-4fb1-b9c2-dd45476f9c31 --></p><=
/th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=94=A6 The federal court finds =
that Google illegally held a monopoly over their adtech tools =E2=80=94&nbs=
p;<a href=3D"[link removed]
hVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKTMbvdhJ75mi08cd=
sx_FeaQ=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Adweek writes a syn=
opsis of it=E2=80=99s ruling.</a></p> <p style=3D"color: #3c4144; font-fami=
ly: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">=F0=9F=94=8D Our Director of Policy, Sarah Kay Wile=
y was quoted in response to the landmark Google ruling "For years, we've wi=
tnessed how Google's unchecked power has distorted the ad tech ecosystem, d=
isadvantaging publishers, advertisers, and ultimately, consumers. Today, we=
are one monumental step closer to a fair and competitive digital advertisi=
ng market.=E2=80=9D&nbsp;<a href=3D"[link removed]
ing/click-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_R=
JbKHjxLKcQkiuypDoFJexNkb7jXSjI=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">Read the article</a> to hear from other industry voices who see this as=
a turning point toward a more fair online ad market.</p> <p style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"discussion-level=
-1 discussion-id-1e6085ab-68c9-8034-a31e-001c24992657 notion-enable-hover" =
data-token-index=3D"0">=E2=9A=96=EF=B8=8F&nbsp;</span>Want the full backsto=
ry?&nbsp;<a href=3D"[link removed]
5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKZ5a6tGbm=
9_duE32rU5r8GY=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">Check out th=
is earlier Adweek article</a> covering the DOJ=E2=80=99s final arguments in=
the Google antitrust trial. It breaks down what led up to the courts landm=
ark decision.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><span class=3D"discussion-level-1 discussion-id-1e6085ab-68c9-8034-a31e=
-001c24992657 notion-enable-hover" data-token-index=3D"0">=F0=9F=A7=91=E2=
=80=8D=E2=9A=96=EF=B8=8F&nbsp; </span>Judge Mehta, a U.S. judge, ruled that=
Google is a monopoly in online search and search ads. This means advertise=
rs have to keep using Google even when prices go up, because they don=E2=80=
=99t have many other good options. As Sarah Kay Wiley notes, there are =E2=
=80=9C<a href=3D"[link removed]
48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKVduZ3WGoiof=
F6m-PanNPEQ=3D" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;">so many gems in=
the DoJ v. Google search decision=E2=80=9D</a>. Adexchanger breaks down th=
e 286 page ruling =E2=80=94 <a href=3D"[link removed]
acking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_ODCmJQONAaoasA0=3D/tR9CP1KA0B=
B_RJbKHjxLKXPQi48-Qni50GbxiBgwpQ0=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">read the article here.</a></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Tell us what you =
want to see more of =E2=80=94 whether it=E2=80=99s policy updates, industry=
insights, or stay connected with our community through our community editi=
on newsletters. Choose your preferences <a title=3D"here" href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/V5fY48uihVSlOT_dC8URsFtr44y_OD=
CmJQONAaoasA0=3D/tR9CP1KA0BB_RJbKHjxLKaC5d5mOJnus0vxFpclBV3k=3D" target=3D"=
_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">here</=
a>.&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
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If you're having trouble viewing this email, you can see it online, [link removed].
Hi community,

It’s been a wild few weeks. As your self-appointed DOJ v. Google guide, I’m here to break down what’s been happening.
The Trial

If you were following along back in September, you know I attended the DOJ v. Google trial and gave a play-by-play on our microsite. While the DOJ exposed Google’s monopoly, I drew the infamous adtech spaghetti football, learned about the internal politics raging inside Google over its own behavior, and even played a little adtech bingo.

If you’d like to catch up on the trial’s daily breakdowns, check out www.usvgoogleads.com.

We've also added trial transcripts, and some of the latest key documents to the site.
The Decision

As of April 17th, Judge Brinkema declared Google an illegal monopoly.

Judge Brinkema ruled that Google has been abusing its power in two key markets: its publisher ad server and its AdX exchange.

According to the Court, Google “harmed Google’s publishing customers, the competitive process, and, ultimately, consumers of information on the open web."

At Check My Ads, we celebrate this landmark decision.

“For years, we've seen how Google's unchecked power has warped the ad tech system, hurting publishers, advertisers, and ultimately, consumers,” said Policy Director Sarah Kay Wiley. “Today marks a huge step toward a fair and competitive digital advertising market.”

Check My Ads Institute has long advocated for transparency and accountability in digital advertising. Dismantling Google’s monopoly is a critical milestone toward establishing healthier market norms.

We urge lawmakers and industry stakeholders to build upon the decision that has been made, toward a future where the digital advertising market operates with transparency, fosters competition, and respects consumer rights.










The Next Steps

With Google being declared a monopoly, the next steps are the Remedies phase of the trial.

The remedies proposal is chef's kiss. Here are some highlights:

✅ AdX divestiture - Google must sell off its ad exchange.

✅ DFP (Google’s publisher ad server) phased divestiture - giving publishers more choice.

✅ Google Ads AND DV360 must work with 3rd party exchanges fairly - no discrimination or favoritism, unless an advertiser specifically asks for it.

✅ While Google still owns AdX or DFP, Google Ads and DV360 must send and receive bids through a third-party exchange or API, adding neutrality AND Google must place 50% of AdX and DFP revenues into escrow, which can be used to fund the industry organization "hosting the ad auction" (i.e. Prebid) and/or to help defray publisher costs in switching ad servers.

✅ Strong data and transparency requirements, including my favorite: Google would be barred from using first-party data from across its properties and products to inform Google Ads/DV360 bidding on 3rd party exchanges/websites, or to preference its own products.



Remedies Trial is set for September 22nd — we will be there and again, sharing with everyone the findings day by day. If you want to come join the party, logistics details are here.



With hope,

Arielle Garcia, COO



P.S. If you’ve enjoyed our adtech drama recaps, spaghetti diagrams, and courtroom tea, help fuel the next chapter. Your donation keeps us in the room where it all happens. Become a checkmate here.








Check My Ads in the Wild 🐾

🔦 The federal court finds that Google illegally held a monopoly over their adtech tools — Adweek writes a synopsis of it’s ruling.

🔍 Our Director of Policy, Sarah Kay Wiley was quoted in response to the landmark Google ruling "For years, we've witnessed how Google's unchecked power has distorted the ad tech ecosystem, disadvantaging publishers, advertisers, and ultimately, consumers. Today, we are one monumental step closer to a fair and competitive digital advertising market.” Read the article to hear from other industry voices who see this as a turning point toward a more fair online ad market.

⚖️ Want the full backstory? Check out this earlier Adweek article covering the DOJ’s final arguments in the Google antitrust trial. It breaks down what led up to the courts landmark decision.

🧑‍⚖️ Judge Mehta, a U.S. judge, ruled that Google is a monopoly in online search and search ads. This means advertisers have to keep using Google even when prices go up, because they don’t have many other good options. As Sarah Kay Wiley notes, there are “so many gems in the DoJ v. Google search decision”. Adexchanger breaks down the 286 page ruling — read the article here.






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Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

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