Fellow Democrat, we wanted to take a second to give you a little peak behind the curtain on how investments are typically made for Congressional elections.
Typically, Democrats pick a handful of "battlefield" congressional districts and pour nearly all our resources into those few.
Here's what that leads to:
- Voter fatigue in battleground districts (i.e. "If you call me one more time, I'm never voting for a Democrat again")
- High cost of communicating per vote (that's why we can raise so much money and it feels like it's not going very far)
- Democrats giving up on winning elections that we could be competitive in with the right candidate, message, and electoral environment
Normally, this is bad.
But in a cycle where Trump's approval ratings could mean that nearly every Republican district is in play, the results of the same old playbook could be downright catastrophic.
That's where we come in. We recruit viable candidates in districts that are winnable -- especially with Trump being a toxic for Congressional Republicans -- but often ignored. And we support candidates, early, to make sure they have the resources to win.
Our work is 100% powered by grassroots donors. You make this possible. And roughly, for every $5,000 we raise, we are able to add another target district onto our map so we can defeat a vulnerable Republican.
If just 100 people reading this email chip in $50, we can add another district to our target list to defeat a vulnerable republican.
But we'll level with you. We have a big budget gap to fill if we are going to do this early work to recruit viable candidates and invest in their campaigns. So we are reaching out to you. Will you chip in $25, $50, or more so we can do this critical work?