We’re proud to share the 2024 edition of our Political Tech Landscape Report.

This year’s report goes deeper than ever before. It’s not just a snapshot of political technology—it’s an honest reckoning with what worked, what failed, and what we must do differently in our campaigns. From testing to voter contact to fundraising, we review what worked with our existing techstack, what tools we need moving forward, and where our strategies need to evolve in lockstep with technology. 

The stakes of our work have never been higher. Our democracy is in crisis and people are suffering—across our communities, our institutions, and our economy. As we reflect on what happened and why, we must also look forward with clarity and urgency to what comes next. We hope this report is a resource for our movement as we fight for our democracy today and plan for the electoral campaigns of the future. 

Download the full report to explore how political tech is evolving—and where we must adapt to meet the moment.

This report covers developments across six core categories: Media & Messaging, Data Analytics & Modeling, Research, Volunteer & Activist Mobilization and Voter Engagement, Fundraising, and Organizational Infrastructure. We spotlight promising innovations and persistent barriers—and we ask hard questions about how we measure success.

—Betsy Hoover
Founder & Managing Partner, HGL

Were you forwarded this email by a friend or colleague? You can subscribe here for more updates like this from Higher Ground Labs.