We have supported our colleague Dr. Gary Kirkilas in his and others’ efforts to tighten regulations on marijuana advertising and prevent appeal to youth as well as curb unlicensed sales via House Bill 2179. The bill comes after years of consecutive bills that were killed since 2020 and would have strengthened regulations on marijuana advertising in the interest of children.
The latest bill, House Bill 2179, boldly addresses the unhinged marketing tactics of the marijuana industry that are clearly directed towards children and youth. One major point is content—the marijuana industry cannot depict content attractive to children (cartoons, etc.) nor depict literal use of the drug on the packaging.
Another major point is that their can be no marijuana advertising in youth-serving places. Schools, parks, and playgrounds are off-limits, as well as substance abuse treatment centers.
On April 29th, House Bill 2179 passed. It is on the governor’s desk and her decision will arrive before June. We are optimistic.