Today your generous gift can double in impact.
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$50,000 matching gift challenge | Help end Alzheimer's while you can DOUBLE your impact.
Dear John,
I'm so thankful for the response we have seen since yesterday when I announced our new $50,000 Matching Gift Challenge, made possible by Joel Berman. With each gift, we’re closer to achieving our $50,000 challenge goal to provide care and support to the Alzheimer’s community and advance research.

If you haven't yet made your gift to have it MATCHED in honor of Alzheimer's & Brain Awareness Month, please do so now. Our $50,000 Match Challenge ends soon. It’s critical we raise every dollar we can to help fight Alzheimer’s while your gift can twice as far.

Joel, a longtime supporter and member of our Founders Society, has generously agreed to give $50,000 to help in the fight against Alzheimer’s — but only if we raise that same amount by June 30. His gift will help advance critical research and provide much-needed care and support services to those impacted by Alzheimer's. Joel sadly lost his beloved wife to dementia and is dedicated to achieving our shared vision of a world without Alzheimer’s and all other dementia. Your gift today, up to a total of $50,000, can make twice the impact in providing care and support and advancing critical research.

Double my impact today.

As you can imagine, we've received an increasing number of calls to our 24/7 Helpline (800.272.3900) about the health and safety of loved ones during the pandemic. The enormous challenges facing caregivers and families have only intensified. And our caring community has never mattered more.

Please join us during this $50,000 Matching Gift Challenge, knowing your gift today can have twice the impact in the fight against Alzheimer's.

Your contribution will further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Every dollar helps us move forward in the fight against Alzheimer's.

I'm so very grateful to see the way our community responds to the COVID-19 crisis — and to a challenge. Thank you for your commitment and generosity.

Sincerely,

Donna McCullough
Chief Field and Development Officer
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P.S. If you know someone who has questions about Alzheimer's or who needs support, I hope you will tell them about our 24/7 Helpline (800.272.3900) where help is available, around the clock, 365 days a year. And please make your gift now to support this $50,000 Matching Gift Challenge.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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