Did you know that 12 seconds is the average amount of time that a person spends looking through the results of an online search?

Hello John,

Did you know that 12 seconds is the average amount of time that a person spends looking through the results of an online search?

When I have a question, I often pull out my phone, type something quickly into my browser, and scroll through the top 2 or 3 results to find what I’m looking for. If you’re like me, you’ve probably gotten used to getting all your information instantly. Well, it’s actually no different for a mom facing an unexpected pregnancy.

You see, when a mom decides to seek out an abortion, the first thing she’ll do is go online to search for answers. When her search results pop up, she’ll only look at the first few links. We know that when she types “abortion near me” into the search bar, we have just a few short moments to reach her with a message of hope. If we don’t, the abortion industry will reach that same mom and lead her down the path towards an abortion.

But getting our message to the top of the search page isn’t enough. What we've learned over ten years of doing this work is that we cannot change her mind set about abortion online. There's no fancy website or heartwarming video that can overcome the circumstances that she's experiencing day to day that are making an abortion feel necessary to her.

Those first 12 seconds can be the difference between choosing life or death. 12 seconds to encounter Christ-like care and connect her to the support she needs to choose life. Or 12 seconds to follow the dark path of abortion and the grief that so often follows, for years afterward.

But you can connect the next mom seeking an abortion to our national contact center. A mom actively seeking an abortion needs a real person she can talk to. Someone who will listen to her and understand the challenges she’s facing. And the good news is that you can make that lifesaving connection today!

Will you give a financial gift to reach the next mom seeking an abortion – before the abortion industry does? [link removed] ([link removed] )

$26 can reach the next mom with life-saving hope. Your gift allows us to be there in those critical few seconds to connect her with a telecare nurse and begin building a relationship that can lead to her feeling empowered to choose life. AND, thanks to the generosity of other pro-life champions, your gift today will automatically be matched, dollar-for-dollar, to DOUBLE your lifesaving impact! Your gift of $50, becomes $100 of impact to save the next baby, when matched by the $150,000 Matching Grant, up to the collective amount of the grant.

Mother’s Day is just around the corner – and wouldn’t it be amazing to help the next mom seeking an abortion choose life? You can make that happen with your best gift today. I invite you to make TWICE the lifesaving impact using this secure link:

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On behalf of the next mom and her baby, thank you for your support and prayers today. You’re making abortion more unthinkable and unnecessary every day!

In Christ,

Jason Law

Director of Marketing and Communications

Human Coalition

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Human Coalition, P.O. Box 5347, Frisco, Texas 75035-9920, USA

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