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Saturday Edition

May 3, 2025

Alongside the adrenaline of the first leg of the Triple Crown, the Kentucky Derby is a spectacle—and a big business—off the track. FOS contributors Sara Havens and Lillian Stone go inside two of race day’s signature traditions: the mint julep and garland of roses.

— Meredith Turits [[link removed]]

Inside the 120,000-Cup Mint Julep Frenzy of Kentucky Derby Weekend

Old Forester

In early May, the scent of fresh mint wafts throughout Louisville. It’s one of the three ingredients of the mint julep, which is as core to the Kentucky Derby as the race itself.

The event at Churchill Downs, with a purse of $5 million this year, brings more than 150,000 people to Kentucky’s largest city. It’s a near-requirement to drink the simple cocktail, which comprises bourbon, sugar, and mint as well as crushed ice to make the glass properly sweat and mellow the potent whiskey.

In a two-day span during Friday’s Kentucky Oaks and the Saturday races including the Kentucky Derby, more than 120,000 mint juleps are served at the track alone, according to Casey Ramage, VP of marketing at Churchill Downs. (Add the thousands of Derby-themed parties happening around the world, and she believes that figure can quadruple.)

About 14.3 million barrels of bourbon quietly age throughout the commonwealth to prepare for the demand. After all is said and done at the track, Churchill Downs runs through 10,000 bottles of bourbon, 2,250 pounds of mint, and 475,000 pounds of ice.

This year marks the 151st Kentucky Derby, and the mint julep has been part of the race’s history from the beginning, although it wasn’t named the official cocktail until 1939. That same year, Churchill Downs began selling the drink in a collectible souvenir glass for 75 cents. In 2025, that same drink costs $22 plus tax. Or racegoers can upgrade to the $1,000 julep in a polished-pewter cup or a $5,000 24-karat gold-plated sterling silver cup both made with Woodford Reserve bourbon; there are 100 and 51 available, respectively, and proceeds go to charity.

Old Forester

Woodford Reserve is owned by Louisville-based Brown-Forman, which also owns Old Forester, the official sponsor of the mint julep at Churchill Downs and the bourbon brand used for the $22 cocktails. The company’s tie with the Derby goes back decades, since Churchill Downs opened in 1875 and Old Forester was founded in 1870.

But the mint julep came into fashion well before the 1800s as a morning pick-me-up, especially since whiskey was used for medicinal purposes. Some historians even credit the drink—mentioned in The Great Gatsby—with the invention of the modern-day drinking straw [[link removed]], since it’s pivotal in cutting through the mound of crushed ice to get to the bourbon and sugar.

Stacey Yates, CMO of Louisville Tourism, says the julep’s charm comes from its tradition. Dozens of area bars and restaurants also come up with their own take on the cocktail, and this year, Louisville Tourism started a Mint Julep Trail to try different versions throughout the city.

“I think people are fascinated by cocktails that come with a story, and the mint julep is dripping with Southern lore,” Yates says. “It’s not just a drink; it’s a ritual. It’s got all the hallmarks of a Southern classic.”

Melissa Rift, master taster at Old Forester, believes the simplicity of the cocktail also keeps it in fashion. (The brand uses a mash bill that contains 18% rye, which is a little higher than most brands that also include at least 51% corn and malted barley.) “There’s a reason the julep has been a cocktail for centuries,” she explains. “It’s a classic combination for mixologists: spirit, sugar, and herbs. A julep is about as basic as it gets.”

Its price at the track may have climbed throughout the past near-century, but its history has made it an essential spend for racegoers and partiers. Ramage says it plainly: “The mint julep is a symbol of the Kentucky Derby experience.”

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Kentucky Derby’s Garland of Roses Is Crafted In a Local Supermarket [[link removed]]

Kroger

In 1896, champion stallion Ben Brush won the Kentucky Derby in a hair-raising finish, rounding the two-kilometer course in 2:07.75. For the first time since the Derby began in 1875, Churchill Downs officials draped a horseshoe-shaped rose collar over the victorious Thoroughbred’s shoulders.

The ritual has since become far more elaborate: a 40-pound garland featuring more than 400 roses of the deepest red. It’s hand-sewn by master florists in Middletown, Ky., at a Kroger, the Ohio-based supermarket chain that happens to be the nation’s largest florist.

In 1904, the red rose became the official flower of the Kentucky Derby. Sports columnist Bill Corum officially dubbed the Derby the “Run for the Roses” in 1925—but it wasn’t until several years later that Louisville florist Grace Walker created the blueprint for the garland presented to today’s winners.

Walker, who was originally commissioned by Churchill Downs official Samuel Culbertson, designed an intricate garland with more than 500 roses stitched on a cloth-backed blanket. This design was first modeled by 1932 Derby winner Burgoo King [[link removed]]. Walker once charged Churchill Downs $3,600— her largest bill [[link removed]]—for the flowers, labor, delivery, and winner’s circle vases.

Walker was assisted over the years by several of her employees at Kingsley Walker Florist, as well as her granddaughters and her daughter, who took the reins [[link removed]] in the 1970s. Kroger took over the tradition with a few tweaks in 1987, two years after Walker’s death.

Almost 25,000 spectators gather on Friday at the Middletown Kroger each year to watch the arrangement take shape, Kroger corporate affairs manager Jessica Sharp tells Front Office Sports. Florists and volunteers begin fabricating the sturdier backing in February, but “most of the work is completed Derby week,” she says, with about 70 people working on the garland from beginning to end.

The garland is composed of 465 Rainforest Alliance-Certified “Freedom” Roses, which are grown in Colombia and Ecuador and transported to Middletown prior to Derby week. Each rose stem is inserted into its own tiny water vial hidden inside the garland backing for freshness; then, the roses are hand-sewn into place on a layer of Sprengeri greenery.

Matt Stone/Imagn Images

Finally, the florists place “a crown of roses, greenery and ribbons at the center—one rose for each Thoroughbred running in the Kentucky Derby,” according to Churchill Downs representatives. A special rose is also placed in the center of the arrangement “to symbolize the struggle and heart necessary to reach the Kentucky Derby Winner’s Circle.”

The final garland measures 122 inches long by 22 inches wide. It’s escorted to Churchill Downs by local police and is guarded by the U.S. Navy while on display, prior to the race. As soon as the results are final, and the on-track interview is complete, the jockey and horse make their way to the winner’s circle. The horse is presented with the garland, while the winning jockey receives 60 matching long-stemmed red roses wrapped with 10 yards of ribbon.

After the ceremony in the winner’s circle, the garland returns to the Derby Museum; museum staff then delivers the garland to the barn of the winning horse on the Sunday following the race. Kroger says the garland isn’t donated—but its price tag remains a well-guarded secret.

FOS Interview Larry Collmus: The Longest-Running Kentucky Derby Caller

NBC

Larry Collmus is entering rarefied air. He is set to call his record-breaking 15th consecutive Kentucky Derby for NBC today after tying Dave Johnson’s previous record of 14 last year.

FOS reporter Ryan Glasspiegel [[link removed]] spoke with Collmus on how he got his start [[link removed]], the storylines in this year’s Derby, and his most famous calls.

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