Dear John,

Did you see my email from last week about the digital ads Reform UK and the Conservatives are sharing to millions of voters in the lead up to Thursday’s local and mayoral elections in many parts of England?

Over the past 30 days Reform have spent over £200,000 on ads, and the Conservatives have been attacking us in key areas where we can gain seats from them.

We urgently need your help to scale up our campaign in these final few days.

Thanks to people like you, since my last email, we've reached key voters more than 450,000 times - a fantastic start, thank you.

But Reform and the Conservatives aren’t slowing down their campaigns, so we need to do more if we’re going to stop them.

We have a final set of ads ready to be released and we need 1 million voters to see them - to do that we have to raise £10,000 by midnight tonight.

Can you help us compete with Reform and the Conservatives online, and reach many more voters in key areas?

Nigel Farage does not have the best interests of this country at heart, and we cannot allow his destructive, divisive, self-serving politics to win.

So please, wherever you are in the country - and whether you have elections or not - help our campaign so communities get the representation they deserve.

Thank you for your support.

Best wishes,

PS. You can read my email from last week in full, below.

From: Robin Chappell - Liberal Democrats <[email protected]>
To: John xxxxxx <[email protected]>
Sent: Wednesday 23rd April
Subject: Revealed: Reform & Conservatives spending big on digital ads

John, there are just 8 days until polling day for the local and mayoral elections across many parts of England on May 1st.  

Postal votes are being cast right now. Undecided voters will make their final decision on who to vote for in the next few days.

And at this key moment, Reform UK and the Conservatives are rapidly increasing their spending on digital campaigns to win those crucial voters over.

In the past week, Reform have spent over £100,000 on ads to spread their divisive, destructive messages and stoke up fear.

That’s on top of the millions of pounds they spent sending personalised letters to hundreds of thousands of voters.

And as for the Conservatives - they are rattled - with a number of digital ads running attacking the Liberal Democrats in key areas where we can gain seats from them, like we did in those same areas at the General Election.

John, we urgently need to scale up our campaigning online and offline to defeat Reform and the Conservatives.

We don't have long, so please give today:

We all know that Reform and the Conservatives don’t have the best interest of this country at heart.

But Liberal Democrats do. We care deeply about the communities we are campaigning to represent - and with your support, we can win this May.

So, wherever you are in the country - and whether you have elections or not - if you agree that the last thing this country needs is Reform UK and the Conservatives having more power, please donate to our Local Election campaign fund today.

Thank you for your support.

Best wishes,