Dear John,

Since we launched our ‘Vanishing Futures: Save Africa’s Giants’ campaign on Tuesday, we have been blown away by your response!

So many of our wonderful supporters have jumped at the chance to have their donations DOUBLED, and we have already raised an amazing £18,882.

We still have quite a way to go to reach our target of £100,000, but the great news is there’s still time for YOU to get involved!

Every pound you donate until midday on Tuesday 29th April will be matched, making your support and generosity go twice as far.

Africa’s iconic animals – including awe-inspiring elephants – desperately need your help. Will you step up to help us save these giants from extinction?

You’ll be shocked, but elephants are in crisis. Already under threat from habitat loss and climate change, they’re ruthlessly killed for their tusks – fuelled by demand for ivory trinkets in the Far East.

Imagine the horror, as terrified elephants try to defend their families. Others are killed for ‘sport’, and baby elephants are captured for zoos. A century ago, Africa had 10 million elephants. Today, there are less than 415,000; a 96% decline.

Because, if you keep elephants safe, they CAN recover. Since our work to fight the ivory trade and protect elephants in the wild began in 1989, numbers of elephants in Kenya have increased by 125% to over 36,000 today. Your gift will fund vital conservation work, stop poaching AND help Born Free phase-out keeping elephants captive in the UK (then Europe, then the world!).

Your gift will make the difference – together, let’s save Africa’s elephants.

From your friends at Born Free

ADOPT | DONATE | SHOP