Dear John,

In case you haven’t heard, this week there is a fantastic opportunity to DOUBLE your donation to Born Free!

Our campaign to Save Africa’s Giants, hosted by the Green Match Fund, aims to raise a massive £100,000 to protect lions, elephants, giraffes, rhinos and cheetahs - but we need your help!

For one week only, every pound you donate to the campaign will be matched, making your generosity go twice as far and helping us protect these amazing animals from extinction.

Can you help us reach our target of £100,000?

£9,196

DONATE NOW

Today, we want to shine a spotlight on maybe the most magnificent of Africa’s wild animals - the lion! Iconic and majestic, but at real risk of extinction; lions urgently need your help.

A wild lion lying down on the grass with a tree and zebra in silhouette behind him.

As you know, of all species, the lion is deeply significant to Born Free. We feature Elsa the lioness on our logo – her journey to freedom inspires everything our charity does. The only social big cat, the powerful lion is a potent symbol of freedom and Africa’s vast savannah grasslands.

As top predators, lions have a vital role helping their ecosystem stay in balance, benefitting wildlife and people.

DOUBLE YOUR DONATION FOR LIONS

A computer-generated image of a lion with a trophy board behind his head - it looks like he is a living 'trophy'.

You’ll be horrified but, every year, hundreds of lions (already under threat from habitat loss and ‘conflict’ with local people) and other big cats are hunted for ‘sport’. Shameless trophy hunters then post gruesome photos online – posing for selfies next to bloody corpses.

Today, as few as 23,000 lions cling to survival. Officially ‘Vulnerable to extinction’, could this be the lion’s last roar?

A close-up photo of a wild lion cub who apears to be smiling

Africa without lions? Extinction a real possibility? We can’t let this happen!

Your gift today could help save this iconic species and stop their exploitation.

And don’t forget, if you donate NOW, your gift will be doubled and have twice the impact.

DOUBLE YOUR DONATION FOR LIONS

Because, if you keep lions safe, they CAN recover. Since our lion conservation work began in Kenya in 2010, numbers have increased by 25% to some 2,500 lions. Your gift today will fund vital conservation work AND help Born Free take action to end trophy hunting. For a start, you can help us end the import of grotesque trophies into the UK (then Europe, then the world!).

Your gift will make the difference – together let’s save Africa’s lions.

From your friends at Born Free

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CAN YOU HELP SAVE LIONS?

Why lions are special

Why lions are at risk

How YOUR donation will help

ADOPT | DONATE | SHOP