Welcome to Trust Tuesday, the theme of this week’s training newsletter.

As someone who contributes to shaping media culture, what steps are you taking to build trust in your craft and content? Or, do you find the duel between community notes and fact-checking already decided?

Let’s be honest: if the declining valuation of trust and truth did not concern you, it’s unlikely you’d find yourself the recipient of a Poynter newsletter. 

How can we collectively build the value of trust and truth in news media, thereby building our own value as its contributors?

All journalists can play a role, and Poynter is here to help.

See your latest resources to propel yourself forward through intent, education and accountability:

• Calling all aspiring investigators: learn how to dig deep into award-winning journalism and spot strategies to ask the right questions and create truthful, compelling stories. Poynter’s best-selling Will Work For Impact has two 2025 iterations: May and October.
• Get a much-needed primer on getting it right and grasp how to use tools and techniques to verify a story. Learn why errors appear in your work and understand how to prevent them. Perfect as a standalone course or part of ACES (a comprehensive dive into craft and editing).

• Discuss trust-building strategies that you can leverage and create a plan to incorporate them in the work you publish with our free program in partnership with Trusting News.

  Are you local to Tampa Bay? You’re in luck. Enjoy our upcoming events:

• Register for free for Poynter’s Moments of Truth museum tour. The pop-up exhibit runs from April 21-30 at the St. Petersburg Museum of History, with a special community conversation at 6 p.m. on Thursday, April 24. 
• Join us on Tuesday, May 6, for a panel event on The Future of Facts Online about information integrity on social media platforms, how artificial intelligence is shaping messages, what dangers lie ahead, and the tools you can use to find the truth.

Finally, to our colleagues and friends inspired by media mastery:

• Winners of the 2025 Poynter Journalism Prizes will be announced in just one week: at 1 p.m. ET, Tuesday, April 29.
• Celebrate the 50th anniversaries of The Poynter Institute and the National Association of Black Journalists through a webinar grappling with today’s challenges and facing tomorrow’s opportunities. Tune in live on Wednesday, May 14 at 7 p.m. ET; 4 p.m. PT

Covering Vulnerable Sources: A Mental Health Reporting Project Webinar

In-person training
June 10-12, 2025, St. Petersburg, Florida
$2,000

FINAL CALL: In this workshop, journalists will master narrative non-fiction techniques, gain insights into the publishing world and build resilience for handling rejections. Expert-led sessions will teach how to work with agents and help participants develop their own book proposals, with personalized guidance from experienced writers. Space is limited to maximize feedback, so apply by April 25, 2025.

The TV News Toolbox for Teachers
Bring duPont, Peabody and national Emmy award-winners from local and network news into your classroom with this collection of 38 microlearning activities organized into eight lessons.
Cost: $̶7̶0̶ $29.95 Enroll anytime.

Immigration resources
Tip sheet and online self-directed course
Zita Arocha is a bilingual journalist, writer, and educator who's offering her decades of expertise covering immigration to Poynter learners through her Immigration Matters tip sheets and Understanding U.S. Immigration from the Border to the Heartland, a free six-part, self-directed course.
Cost: Free.

Beat Academy: Polarized America 
Online webinar
Poynter’s Beat Academy offers deeper understanding of polarization in America and Christian nationalism to empower newsrooms to foster accurate reporting and inspire meaningful dialogue. Originally broadcast Feb. 20 and 27, 2025. 
Cost: $15. Enroll now.

Beat Academy: Immigration (2025) 
Online webinar
This comprehensive immigration webinar provides practical insights from experienced reporters and policy experts on covering immigration policy under the Trump administration with accuracy and depth. This training was originally broadcast on March 27. 
Cost: $15. Enroll now to watch the replay.

Poynter ACES Certificates in Editing
Self-directed online courses

Our Introductory Certificate helps you achieve greater communication clarity and learn how to embrace accuracy and verification.
Cost: $150 or $99 for ACES members.