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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qR=
zzM=3D.
Dear friends,

I=E2=80=99d like to announce with enormous pride that I am stepping down fr=
om my role at Check My Ads.

When we launched Check My Ads in late 2021, we envisioned a grassroots advo=
cacy organization that would hold the digital advertising industry accounta=
ble for running your ads in places you don=E2=80=99t want them, without you=
r knowledge.

Today, I can say we=E2=80=99ve exceeded those expectations. We=E2=80=99ve n=
ot only brought much-needed public attention to this shady trillion dollar =
ecosystem, Check My Ads is now entering a new chapter of its mission: build=
ing a truly transparent advertising marketplace.

This is more than I ever dreamed possible. In 2019, Claire and I started a =
newsletter to share the shocking things we were learning about the adtech i=
ndustry. Today, Check My Ads has become the industry=E2=80=99s indisputable=
watchdog =E2=80=94 led by a dogged (heheh) team that shares our commitment=
to broad, systemic change. From here, there=E2=80=99s nowhere to go but up=
.

That being said, it=E2=80=99s time for me to hit the road. I=E2=80=99m a ma=
rketer at heart. I feel most alive when I=E2=80=99m bringing new ideas into=
the world, changing hearts and minds and helping people feel empowered. An=
d I=E2=80=99m feeling the pull to start a new chapter of my own.

What does that mean? I=E2=80=99d like to explore the possibilities. For now=
, I will be opening up a consulting shop to work with a variety of clients,=
ranging from tech to non-profits and movement-building. Please reach out!

My last day at Check My Ads will be May 31st. Moving forward, the team is i=
n capable hands =E2=80=94 my business partner Claire is at the helm and I t=
rust her to take Check My Ads to the next level, and many levels after that=
.

Thank you to everyone for the support over the years! We=E2=80=99ve truly d=
one amazing things together.

With love,



=20



=20


Policy Updates =F0=9F=87=BA=F0=9F=87=B8=20



=20

=E2=9C=94=EF=B8=8F HUGE news! This week, a landmark ruling affirmed that fo=
r over a decade, Google engaged in anticompetitive conduct to secure and ma=
intain monopoly power in the publisher ad server and ad exchange markets. =
=E2=80=9CToday, we are one monumental step closer to a fair and competitive=
digital advertising market,=E2=80=9D said our Director of Policy, Sarah Ka=
y Wiley. We=E2=80=99ll have a lot more to say about this next week, so sign=
-up for our in-depth trial analysis here.

Read more: Check My Ads Institute Applauds Landmark Ruling Declaring Google=
an Illegal Monopolist in Ad Tech

=E2=9C=94=EF=B8=8F Comprehensive privacy legislation isn=E2=80=99t just nec=
essary =E2=80=94 it=E2=80=99s the lifeline the digital advertising industry=
desperately needs. Today=E2=80=99s digital advertising ecosystem is built =
on a crumbling foundation of unchecked data extraction and opaque intermedi=
aries who profit more from volume than value. In our comments to the House =
Energy and Commerce Privacy Working Group, we outline the need to reimagine=
digital advertising in a way that respects privacy, restores consumer trus=
t, and creates a level playing field for market participants. A strong fede=
ral privacy law can and should achieve these goals =E2=80=94 by reining in =
harmful data practices, closing exploitative loopholes, and defining clear =
roles and responsibilities across the ecosystem.=20

Read comments here: Check My Ads submits comments to the House Energy and C=
ommerce Privacy Working Group=20


=E2=9C=94=EF=B8=8F Alongside the Coalition for Sensible Safeguards (CSS), w=
e joined 80 groups to oppose any attempt to use the Congressional Review Ac=
t (CRA) in an unprecedented and improper fashion.


Read the letter here: CSS and 80 Groups Oppose Misuse of the Congressional =
Review Act to Target Ineligible Policies


=E2=9C=94=EF=B8=8F We joined twenty groups including American Economic Libe=
rties Project (AELP) to urge the FTC to resume open meetings and comment do=
ckets. These tools are essential to enforcing antitrust laws, ensuring tran=
sparency, and encouraging robust public engagement.


Read the letter here: Economic Liberties' and Small Business Majority's let=
ter to Chair Ferguson





=20


Check My Ads in the Wild =F0=9F=90=BE

=E2=9A=96=EF=B8=8F Our COO Arielle Garcia spoke with Adweek on the privacy =
issues at stake in two new lawsuits that allege the adtech giant The Trade =
Desk harvests identifiable user information such as emails, and phone numbe=
rs and uses it to build user profiles for real-time bidding. This would be =
a violation of California=E2=80=99s wiretapping laws and federal privacy st=
andards.

=E2=80=9CI=E2=80=99d anticipate continued pushes at the state level, both f=
or strong privacy legislation=E2=80=94as we=E2=80=99re seeing in Vermont an=
d Massachusetts=E2=80=94and via private litigation like this. So, I wouldn=
=E2=80=99t sleep on this.=E2=80=9D

Read more: Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Pr=
ivacy Laws, Adweek.

=F0=9F=8E=A4 At the Coalition for Innovative Media Measurement=E2=80=99s (C=
IMM) summit in New York City, our COO Arielle Garcia spoke out on the syste=
mic issue of fraud in connected TV advertising in a lively discussion with =
experts from all sides of the marketplace. The big consensus? Ad fraud is e=
verywhere=E2=80=94and it could be costing the industry anywhere from $1 to =
$7 billion in fraudulent CTV ad impressions a year. Arielle pointed out tha=
t the way things are set up right now actually discourages accountability.=
=20

"Who exactly are we appealing to to be responsible?" Check My Ads Institute=
COO and former Chief Privacy & Responsibility Officer at Interpublic's UM =
unit Arielle Garcia asked rhetorically, noting: "This is now baked into the=
commercial model of holding companies, as well.=E2=80=9D=20

Read more: There Ain't No Such Thing As A Cheap, High Volume CPM, MediaPost=
.



=F0=9F=91=8F The 2025 CIMM Summit East panel prompted deeper exploration of=
what it would take to create real accountability and transparency in the d=
igital advertising industry. The main takeaway: it=E2=80=99s time for the a=
d world to face some hard truths and start putting transparency front and c=
enter.

=E2=80=9CBut while the industry clearly needs to get better at calling out =
fraud from within, it may take outside regulation for changes to really sti=
ck, said Garcia, who cited a recent Vermont bill that Check My Ads helped i=
ntroduce to the state legislature. If passed, the bill would establish both=
KYC rules and duty of care obligations so ad tech vendors would be legally=
required to act in the best interests of their advertiser and publisher cl=
ients.=E2=80=9D

Read more: CTV Still Has A Fraud Problem, AdExchanger.



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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emailId=3Db7011d8e13d4493435229dc8798f93f7bm0984313b70&userId=3DYZi1e6b19Xt=
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bott=
om: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing-=
x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; -=
-tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-=
y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-=
ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 =
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4; =
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color: =
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear S=
ans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fon=
t-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 4=
00; letter-spacing: normal; text-align: start; text-indent: 0px; text-trans=
form: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-c=
olor: rgb(255, 255, 255); text-decoration: none;">Dear friends,<!-- notionv=
c: 4509bcaa-600c-4ac8-bc05-16be6140a04a --></p> <p style=3D"color: #3c4144;=
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">I=E2=80=99d like to announce with enormou=
s pride that I am stepping down from my role at Check My Ads.<!-- notionvc:=
462958ff-ab3e-4d84-865b-fbb04bdfc33f --></p> <p style=3D"color: #3c4144; f=
ont-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;">When we launched Check My Ads in late 2021,=
we envisioned a grassroots advocacy organization that would hold the digit=
al advertising industry accountable for running your ads in places you don=
=E2=80=99t want them, without your knowledge.<!-- notionvc: f304b61c-3030-4=
c39-86b6-e603eb9c4350 --></p> <p style=3D"color: #3c4144; font-family: Open=
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Today, I can say we=E2=80=99ve exceeded those expectations.=
We=E2=80=99ve not only brought much-needed public attention to this shady =
trillion dollar ecosystem, Check My Ads is now entering a new chapter of it=
s mission: building a truly transparent advertising marketplace.<!-- notion=
vc: 9f1d0c46-3d06-4e1a-a182-9816ae1eb299 --></p> <p style=3D"color: #3c4144=
; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">This is more than I ever dreamed possibl=
e. In 2019, Claire and I started a newsletter to share the shocking things =
we were learning about the adtech industry. Today, Check My Ads has become =
the industry=E2=80=99s indisputable watchdog =E2=80=94 led by a dogged (heh=
eh) team that shares our commitment to broad, systemic change. From here, t=
here=E2=80=99s nowhere to go but up.<!-- notionvc: 729929cb-2a67-426e-bd8b-=
a72399a56aac --></p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">That being said, it=E2=80=99s time for me to hit the road. I=E2=80=
=99m a marketer at heart. I feel most alive when I=E2=80=99m bringing new i=
deas into the world, changing hearts and minds and helping people feel empo=
wered. And I=E2=80=99m feeling the pull to start a new chapter of my own.<!=
-- notionvc: 860beaea-de36-47c3-866f-d05595a53bba --></p> <p style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;">What does that mean? I=E2=80=99=
d like to explore the possibilities. For now, I will be opening up a consul=
ting shop to work with a variety of clients, ranging from tech to non-profi=
ts and movement-building. Please <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qRz=
zM=3D/-hWq6RX7A3b33HzG33nI4ki5jTxs683o2M_KGvGbe90=3D" rel=3D"noopener noref=
errer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id-1717911526">reach out</span>=
</a>!<!-- notionvc: 42a11a07-d184-4307-9008-692df5918163 --></p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">My last day at Check M=
y Ads will be May 31st. Moving forward, the team is in capable hands =E2=80=
=94 my business partner Claire is at the helm and I trust her to take Check=
My Ads to the next level, and many levels after that.<!-- notionvc: c36eaf=
07-8b15-412a-bea2-70089da15c78 --></p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">Thank you to everyone for the support over the yea=
rs! We=E2=80=99ve truly done amazing things together.<!-- notionvc: 0cdfe0c=
1-f642-4279-a26b-71fa2379bd1b --></p> <p style=3D"color: #3c4144; font-fami=
ly: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">With love,<!-- notionvc: cb76b37a-2f65-47b0-86bb-21=
cd9a326d1a --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/nandini-signature.png" alt=3D"nandini-signature.png" width=3D"163" height=
=3D"88" align=3D"left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break=
text around image"><!--[if mso]></center><![end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/nandini-and-claire.jpg" alt=3D"Nandini and Claire" width=
=3D"564" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-text=3D"Br=
eak text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Polic=
y Updates<em><span class=3D"notion-enable-hover" style=3D"font-weight: 600;=
" data-token-index=3D"0"> </span></em><span class=3D"notion-enable-hover" s=
tyle=3D"font-weight: 600;" data-token-index=3D"0"><span style=3D"white-spac=
e: nowrap; font-size: 1em; font-family: 'Apple Color Emoji', 'Segoe UI Emoj=
i', 'Segoe UI Symbol';">=F0=9F=87=BA=F0=9F=87=B8</span></span><!-- notionvc=
: 9ffb9745-d5bd-4f01-a4e9-4dd3cf811b77 --> </span><!-- notionvc: d407e2b4-d=
eba-499e-9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/google-ruling.png" alt=3D"Landmark Ruling Declares Google =
an Illegal Monopolist in Ad Tech" width=3D"600" align=3D"middle" data-wrap=
-text-margin=3D"25" data-wrap-text=3D"Break text around image"><!--[if mso]=
></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">=E2=9C=94=EF=B8=8F&nbsp;HUGE news! This week, a landmark ruling aff=
irmed that for over a decade, Google engaged in anticompetitive conduct to =
secure and maintain monopoly power in the publisher ad server and ad exchan=
ge markets. <span class=3D"notion-enable-hover" data-token-index=3D"1">=E2=
=80=9CToday, we are one monumental step closer to a fair and competitive di=
gital advertising market,=E2=80=9D </span>said our Director of Policy, Sara=
h Kay Wiley. We=E2=80=99ll have a lot more to say about this next week, so =
sign-up for our in-depth trial analysis <a class=3D"notion-link-token notio=
n-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
eonemails.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonk=
n3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4s2YZ56v3DFBdv5_-xXxEOM=3D" rel=3D"noopene=
r noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decorati=
on: none; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;"><span class=3D"link-annotation-unknown-block-id--413214628">here</spa=
n></a><span class=3D"notion-enable-hover" data-token-index=3D"4">.</span><!=
-- notionvc: bfc14bec-4d7b-4950-8dce-03edcf03cc7f --></p> <p style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"notion-enable-ho=
ver" data-token-index=3D"4"><span class=3D"notion-enable-hover" data-token-=
index=3D"0">Read more:&nbsp;</span><a class=3D"notion-link-token notion-foc=
usable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ails.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0q=
RzzM=3D/-hWq6RX7A3b33HzG33nI4jmOR6LjLsIp82tUpQJbOdY=3D" rel=3D"noopener nor=
eferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
><span class=3D"link-annotation-unknown-block-id--1685135826">Check My Ads =
Institute Applauds Landmark Ruling Declaring Google an Illegal Monopolist i=
n Ad Tech</span></a><!-- notionvc: 446e5773-c476-4722-b749-caabff43a7ca -->=
</span></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=E2=9C=94=EF=B8=8F&nbsp;Comprehensive privacy legislation isn=E2=80=99t jus=
t necessary =E2=80=94 it=E2=80=99s the lifeline the digital advertising ind=
ustry desperately needs. Today=E2=80=99s digital advertising ecosystem is b=
uilt on a crumbling foundation of unchecked data extraction and opaque inte=
rmediaries who profit more from volume than value. In our comments to the H=
ouse Energy and Commerce Privacy Working Group, we outline the need to reim=
agine digital advertising in a way that respects privacy, restores consumer=
trust, and creates a level playing field for market participants. A strong=
federal privacy law can and should achieve these goals =E2=80=94 by reinin=
g in harmful data practices, closing exploitative loopholes, and defining c=
lear roles and responsibilities across the ecosystem. <!-- notionvc: 1dc8bb=
fb-80bc-4fba-ad0b-1152b47ce40b --></p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;"><span class=3D"notion-enable-hover" data-token-ind=
ex=3D"0">Read comments here:</span>&nbsp;<a class=3D"notion-link-token noti=
on-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
neonemails.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lon=
kn3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4gbIhJmv3My4Fx4VMdvrNIw=3D" rel=3D"noopen=
er noreferrer" data-token-index=3D"2" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;"><span class=3D"link-annotation-unknown-block-id-1213949644">Check My=
Ads submits comments to the House Energy and Commerce Privacy Working Grou=
p</span></a> <!-- notionvc: ea515d4a-45f5-49d9-bd47-e36fe6fbc20e --><br><!-=
- notionvc: c5279144-dbf6-405f-8968-771c04ccc551 --></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbsp;Alongsid=
e the Coalition for Sensible Safeguards (CSS), we joined 80 groups to oppos=
e any attempt to use the Congressional Review Act (CRA) in an unprecedented=
and improper fashion.<!-- notionvc: 85c4b584-e66a-4351-adb7-c72e76ff0d5d -=
-><br><!-- notionvc: a034912f-25f0-4fd2-8c23-de7f33c72b47 --></p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"notion-=
enable-hover" data-token-index=3D"0">Read the letter here:</span>&nbsp;<a c=
lass=3D"notion-link-token notion-focusable-token notion-enable-hover" tabin=
dex=3D"0" href=3D"[link removed]
DFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4jZRUSvG0cy=
XPXOLr7q5fYE=3D" rel=3D"noopener noreferrer" data-token-index=3D"2" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--400755698">CSS and 80 Groups Oppose Misuse of the Congressiona=
l Review Act to Target Ineligible Policies</span></a><!-- notionvc: 006299b=
f-99f0-4492-bdf0-42808f28ae60 --><br><!-- notionvc: e35b78c9-f6c6-4911-86b2=
-9cafd7a3db97 --></p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">=E2=9C=94=EF=B8=8F&nbsp;We joined twenty groups including American =
Economic Liberties Project (AELP) to urge the FTC to resume open meetings a=
nd comment dockets. These tools are essential to enforcing antitrust laws, =
ensuring transparency, and encouraging robust public engagement.<!-- notion=
vc: 427b7fae-4c63-4918-8cd7-1c4837405dc2 --><br><!-- notionvc: e464c4ae-29f=
b-4ed5-bb9b-f5b123cb0646 --></p> <p style=3D"color: #3c4144; font-family: O=
pen Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">Read the letter here: <a href=3D"[link removed]
com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qRzzM=
=3D/-hWq6RX7A3b33HzG33nI4v_qtpibuyrGbp4pLteYvMc=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">Economic Liberties' and Small Business Majority's lett=
er to Chair Ferguson</a></p> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;"><!-- notionvc: 394d092b-f614-4c2f-b9f7-78cc1b470553 --></p><=
/th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=E2=9A=96=EF=B8=8F&nbsp;Our COO Ariel=
le Garcia spoke with Adweek on the privacy issues at stake in two new lawsu=
its that allege the adtech giant The Trade Desk harvests identifiable user =
information such as emails, and phone numbers and uses it to build user pro=
files for real-time bidding. This would be a violation of California=E2=80=
=99s wiretapping laws and federal privacy standards.<!-- notionvc: 313df11a=
-652e-4717-8210-6aa9ce27b581 --></p> <p style=3D"color: #3c4144; font-famil=
y: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0=
; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px;=
Margin-bottom: 10px;"><em><span class=3D"notion-enable-hover" data-token-i=
ndex=3D"0">=E2=80=9CI=E2=80=99d anticipate continued pushes at the state le=
vel, both for strong privacy legislation=E2=80=94as we=E2=80=99re seeing in=
Vermont and Massachusetts=E2=80=94and via private litigation like this. So=
, I wouldn=E2=80=99t sleep on this.=E2=80=9D</span></em><!-- notionvc: f758=
e438-cc9d-41c2-ac39-4b4afaef4e14 --></p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">Read more:&nbsp;<a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6l=
onkn3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4uHvQXB2NXN5QGkHvSVeP7E=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id-1117616670">Two La=
wsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws</span>=
</a>, Adweek.<!-- notionvc: 24dd8113-33f5-48fb-9545-10de81184355 --></p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A4 At =
the Coalition for Innovative Media Measurement=E2=80=99s (CIMM) summit in N=
ew York City, our COO Arielle Garcia spoke out on the systemic issue of fra=
ud in connected TV advertising in a lively discussion with experts from all=
sides of the marketplace. The big consensus? Ad fraud is everywhere=E2=80=
=94and it could be costing the industry anywhere from $1 to $7 billion in f=
raudulent CTV ad impressions a year.<em data-stringify-type=3D"italic">&nbs=
p;</em>Arielle pointed out that the way things are set up right now actuall=
y discourages accountability. <!-- notionvc: 385a17f5-6bf5-4589-ae1a-071846=
9e4b15 --></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
><span class=3D"notion-enable-hover" data-token-index=3D"0"><em>"Who exactl=
y are we appealing to to be responsible?" Check My Ads Institute COO and fo=
rmer Chief Privacy &amp; Responsibility Officer at Interpublic's UM unit Ar=
ielle Garcia asked rhetorically, noting: "This is now baked into the commer=
cial model of holding companies, as well.=E2=80=9D</em> </span><!-- notionv=
c: ee7ea719-8ae5-46e4-a5ae-2673cab1858d --></p> <p style=3D"color: #3c4144;=
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">Read more: <a href=3D"[link removed]
ils.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qR=
zzM=3D/-hWq6RX7A3b33HzG33nI4lht4MpU3fbYDCpkXfCOFIU=3D" style=3D"color: #007=
4d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: l=
eft; line-height: 1.5;">There Ain't No Such Thing As A Cheap, High Volume C=
PM</a>, MediaPost.</p> <p style=3D"color: #3c4144; font-family: Open Sans,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;"><!-- notionvc: 3a4fe14c-0dc4-47db-8e2a-93942b0bdb0c --></p> <p sty=
le=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; =
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=91=8F&nbsp;Th=
e 2025 CIMM Summit East panel prompted deeper exploration of what it would =
take to create real accountability and transparency in the digital advertis=
ing industry. The main takeaway: it=E2=80=99s time for the ad world to face=
some hard truths and start putting transparency front and center.</p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: f4a=
22f41-8f54-4762-bcd0-683a72c3cd30 --><em><span class=3D"notion-enable-hover=
" data-token-index=3D"0">=E2=80=9CBut while the industry clearly needs to g=
et better at calling out fraud from within, it may take outside regulation =
for changes to really stick, said Garcia, who cited a recent </span><a clas=
s=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
3Y4VtvoRQbMGvPuR1y_2t8r6lonkn3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4t526OhcNA7KCC=
39uDmK9tY=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--578438423">Vermont bill</span></a><span class=3D"notion-enable-hove=
r" data-token-index=3D"2"> that Check My Ads helped introduce to the state =
legislature. If passed, the bill would establish both KYC rules and duty of=
care obligations so ad tech vendors would be legally required to act in th=
e best interests of their advertiser and publisher clients.=E2=80=9D</span>=
</em><!-- notionvc: 32cf0333-fabb-435f-9743-7c3a7e14e484 --></p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Read more: <a class=3D=
"notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"=
0" href=3D"[link removed]
tvoRQbMGvPuR1y_2t8r6lonkn3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4iCI0DRI7EESByez9t=
G_JXo=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-=
id--225075780">CTV Still Has A Fraud Problem</span></a>, AdExchanger.<!-- n=
otionvc: 4acefdc5-d5e8-43fd-b1be-84f27a0656d8 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/DSYDFP3Y4VtvoRQbMGvPuR1y_2t8r6lonkn=
3z0qRzzM=3D/-hWq6RX7A3b33HzG33nI4l-KQMQEA4EpO6_hQedM1G0=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
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If you're having trouble viewing this email, you can see it online, [link removed].
Dear friends,

I’d like to announce with enormous pride that I am stepping down from my role at Check My Ads.

When we launched Check My Ads in late 2021, we envisioned a grassroots advocacy organization that would hold the digital advertising industry accountable for running your ads in places you don’t want them, without your knowledge.

Today, I can say we’ve exceeded those expectations. We’ve not only brought much-needed public attention to this shady trillion dollar ecosystem, Check My Ads is now entering a new chapter of its mission: building a truly transparent advertising marketplace.

This is more than I ever dreamed possible. In 2019, Claire and I started a newsletter to share the shocking things we were learning about the adtech industry. Today, Check My Ads has become the industry’s indisputable watchdog — led by a dogged (heheh) team that shares our commitment to broad, systemic change. From here, there’s nowhere to go but up.

That being said, it’s time for me to hit the road. I’m a marketer at heart. I feel most alive when I’m bringing new ideas into the world, changing hearts and minds and helping people feel empowered. And I’m feeling the pull to start a new chapter of my own.

What does that mean? I’d like to explore the possibilities. For now, I will be opening up a consulting shop to work with a variety of clients, ranging from tech to non-profits and movement-building. Please reach out!

My last day at Check My Ads will be May 31st. Moving forward, the team is in capable hands — my business partner Claire is at the helm and I trust her to take Check My Ads to the next level, and many levels after that.

Thank you to everyone for the support over the years! We’ve truly done amazing things together.

With love,










Policy Updates 🇺🇸





✔️ HUGE news! This week, a landmark ruling affirmed that for over a decade, Google engaged in anticompetitive conduct to secure and maintain monopoly power in the publisher ad server and ad exchange markets. “Today, we are one monumental step closer to a fair and competitive digital advertising market,” said our Director of Policy, Sarah Kay Wiley. We’ll have a lot more to say about this next week, so sign-up for our in-depth trial analysis here.

Read more: Check My Ads Institute Applauds Landmark Ruling Declaring Google an Illegal Monopolist in Ad Tech

✔️ Comprehensive privacy legislation isn’t just necessary — it’s the lifeline the digital advertising industry desperately needs. Today’s digital advertising ecosystem is built on a crumbling foundation of unchecked data extraction and opaque intermediaries who profit more from volume than value. In our comments to the House Energy and Commerce Privacy Working Group, we outline the need to reimagine digital advertising in a way that respects privacy, restores consumer trust, and creates a level playing field for market participants. A strong federal privacy law can and should achieve these goals — by reining in harmful data practices, closing exploitative loopholes, and defining clear roles and responsibilities across the ecosystem.

Read comments here: Check My Ads submits comments to the House Energy and Commerce Privacy Working Group


✔️ Alongside the Coalition for Sensible Safeguards (CSS), we joined 80 groups to oppose any attempt to use the Congressional Review Act (CRA) in an unprecedented and improper fashion.


Read the letter here: CSS and 80 Groups Oppose Misuse of the Congressional Review Act to Target Ineligible Policies


✔️ We joined twenty groups including American Economic Liberties Project (AELP) to urge the FTC to resume open meetings and comment dockets. These tools are essential to enforcing antitrust laws, ensuring transparency, and encouraging robust public engagement.


Read the letter here: Economic Liberties' and Small Business Majority's letter to Chair Ferguson








Check My Ads in the Wild 🐾

⚖️ Our COO Arielle Garcia spoke with Adweek on the privacy issues at stake in two new lawsuits that allege the adtech giant The Trade Desk harvests identifiable user information such as emails, and phone numbers and uses it to build user profiles for real-time bidding. This would be a violation of California’s wiretapping laws and federal privacy standards.

“I’d anticipate continued pushes at the state level, both for strong privacy legislation—as we’re seeing in Vermont and Massachusetts—and via private litigation like this. So, I wouldn’t sleep on this.”

Read more: Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws, Adweek.

🎤 At the Coalition for Innovative Media Measurement’s (CIMM) summit in New York City, our COO Arielle Garcia spoke out on the systemic issue of fraud in connected TV advertising in a lively discussion with experts from all sides of the marketplace. The big consensus? Ad fraud is everywhere—and it could be costing the industry anywhere from $1 to $7 billion in fraudulent CTV ad impressions a year. Arielle pointed out that the way things are set up right now actually discourages accountability.

"Who exactly are we appealing to to be responsible?" Check My Ads Institute COO and former Chief Privacy & Responsibility Officer at Interpublic's UM unit Arielle Garcia asked rhetorically, noting: "This is now baked into the commercial model of holding companies, as well.”

Read more: There Ain't No Such Thing As A Cheap, High Volume CPM, MediaPost.



👏 The 2025 CIMM Summit East panel prompted deeper exploration of what it would take to create real accountability and transparency in the digital advertising industry. The main takeaway: it’s time for the ad world to face some hard truths and start putting transparency front and center.

“But while the industry clearly needs to get better at calling out fraud from within, it may take outside regulation for changes to really stick, said Garcia, who cited a recent Vermont bill that Check My Ads helped introduce to the state legislature. If passed, the bill would establish both KYC rules and duty of care obligations so ad tech vendors would be legally required to act in the best interests of their advertiser and publisher clients.”

Read more: CTV Still Has A Fraud Problem, AdExchanger.







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Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

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