APRIL 2025

In this issue, we spotlight the people, partnerships and ideas driving our work forward. First, we’re proud to welcome the newest members of our Board of Directors. Next, we debut powerful new creative to help families recognize the early signs of Alzheimer’s. And on the blog, we share insights and learnings from our latest efforts to support teen mental health and protect kids from gun violence. Read more about these efforts and what’s ahead!

Welcome the Ad Council’s Newest Board Members

We are honored to welcome 17 accomplished senior executives across marketing, media and business to our Board of Directors. These new members join a large, deeply engaged board of industry leaders whose vast and varied expertise help guide our work on the issues that matter most, offering insights and support that make our campaigns more authentic, effective and impactful. Get to know our newest members!

New Creative Helps Families Recognize Early Signs of Alzheimer’s

Nearly seven million Americans are living with Alzheimer’s, yet many families miss the early signs. In partnership with the Alzheimer’s Association, we’ve launched a new round of creative to help families recognize the subtle behavioral changes that may indicate something more. Developed pro bono by Klick Health, the creative features relatable moments when a loved one forgets routines or confuses timelines—encouraging early conversations and action. Watch the powerful creative today!

Roundup:

  • On the blog, our chief campaign development officer shares how “Agree to Agree” moves past debate to start a new, shared conversation about keeping kids safe from gun violence.
  • Also on the blog, our senior vice president of emerging media and technology shares early insights from launching the Love, Your Mind World on Roblox and how we’re supporting teen mental health.
  • Campaign Insight: In the U.S., an estimated 3.5 million Veterans experiencing mental health challenges have seen our Veterans Crisis Prevention campaign creative and taken actions to reach out for help.

The Ad Council

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New York, NY 10017

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