However, beyond feelings of disillusionment, and disdain for Labour, there were clear signs of the messaging peddled by Reform and Nigel Farage cutting through in Runcorn.
The three key ‘pulls’ of Reform, as I could see, are as follows:
Strong support for Reform’s immigration ‘policy’
Well, it’s not really a policy, so much as a mantra. But whatever you want to call it - people in Runcorn believe Reform are the only party serious about resolving what they see as Britain’s single biggest issue: immigration.
Unfortunately, instead of reasonable political discourse around immigration, people are repeating Reform attack lines about ‘illegals’ arriving on ‘small boats’ and being brought ashore – where they’re supposedly being given better living conditions than British citizens.
These are not discussions about legal immigration and labour markets. It’s a perception of immigration as a problem that begins in the Channel, and ends in the breakdown of the fabric of our ‘British’ communities. No room for nuance or facts that contradict the narrative.
‘Multiculturalism’? Failing. ‘British values’? Fading. ‘Our country’? Gone.
Runcorn shows where Britain currently finds itself on the immigration issue. A reasonable debate about legal immigration has been sidelined - in favour of hate-fuelled, Trump-inspired talk about illegal immigration. And that is music to the ears of Farage.