You would think by now that General Motors would have a general sense of what the market actually wants.
USA Today (4/13/25) reports: "General Motors’ all-electric CAMI Assembly plant in Ontario is halting production of BrightDrop delivery vans, Unifor said Friday. Unifor is Canada’s largest private sector union, representing 320,000 workers. The company will initiate temporary layoffs starting April 14 and production will stall for three weeks, Mike Van Boekel, plant chair for Unifor Local 88, which represents hourly workers at CAMI, told the Detroit Free Press. GM has tried and failed to gain ground against competitors, including Ford and Rivian, in the electric van space, an effort further hindered by the vehicle’s high price tag. Part of the reason BrightDrop sales are lagging in the U.S. is the comparatively high price tag to nearest competitors. Before incentives, the vehicles cost about $74,000. Ford's E-Transit van with extended battery range, for example, is $51,600 — more than $20,000 cheaper — even before applying incentives."
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"Coal is a triple win for America! We can use it to power our electric grid, create steel, and extract critical minerals needed for defense and technology."
– Interior Secretary Doug Burgum
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