We’re lowering our ask to £1, team. Here’s why:

Fighting local elections across England and a by-election at the same time requires a huge grassroots operation.

We’re being attacked from all angles by the Tories, Reform and the rest, and to make sure our message rises above this, it’s going to take thousands of door knocks, leaflets and ads.

That means we need plenty of people pitching in to secure the resources we need to do it and to ensure we’re not outspent on the campaign trail by the Tories, who raised double the amount Labour did in the last quarter of 2024, or Nigel Farage’s party, which is netting £1 million at a time at private dinners.

Each person who steps up to donate helps send a powerful message about the Labour Party’s strength. 

Maybe you’re thinking your £1 is a drop in the ocean. But before you even opened this email, someone else had already donated £1. And by the time you are done reading this, someone else will have completed their contribution. And now they are waiting for you:

So please. £1. That’s the ask. John xxxxxx, use this link to own a piece of this year’s campaign and ensure Labour has the resources to elect as many candidates as possible on Thursday 1 May. The donation itself is just as important as the amount:

Thousands of Labour supporters chipping in what they can, when they’re able, is exactly what it will take to get Labour’s positive message out there.

Because our Plan for Change is in motion and voters need to know it: 

Labour has cut waiting lists by 200,000, delivered two million extra NHS appointments earlier than promised and saved another half a million by ending strikes within weeks.

We’ve frozen fuel duty and wages are rising higher than prices. We’re ending fire and rehire, scrapping exploitative zero-hour contracts, increasing the National Minimum Wage and Living Wage and strengthening maternity rights.

We're making work pay and delivering the biggest levelling-up of workers’ rights in a generation.

If you think it’s worth fighting for on the campaign trail, please, chip in £1 today.

-Team Labour