Friend,

Hi there -- this email is from Sarah’s ads team. Normally we’re the ones emailing our coworkers about media budgets, buying strategies, and how we need to put as much money as possible into TV in the last days of the campaign.

But we thought we’d reach out to you directly, since it’s your money we need. It’s not a pile of money the finance team has secreted away, it’s not a campaign war chest from special interests. It’s your money, money we know you worked hard to earn -- money we know you don’t give away lightly.

We need grassroots donations to stay on TV. Before you read on, can you chip in?

DONATE >> [link removed]

Here’s the nitty-gritty: In the last days of an election, you need to exhaust every resource on getting out the vote. In a pandemic situation where most folks are voting from home, we need to reach them at home: on TV.

Combined with our statewide grassroots organizing effort, it’s the best strategic move and our best shot at winning. Here’s what our team has done: We’ve sliced our ad down to 30 seconds, a cheaper and more efficient buy than the whole spot. We’re placing last-minute buys on networks that we’re confident will reach ALL Georgians, not just the ones who already know about Sarah.

And we’re spending down our entire media budget. Every donation we receive right now will go directly into refreshing that budget -- and getting more 30-second spots live across Georgia.

Can you make a contribution to our last TV buy?

DONATE >> [link removed]

Thanks for listening to our ask -- and thank you for your support. The grassroots energy of this campaign has been amazing to see.

Be well,

Sarah’s Ads Team




DONATE >> [link removed]

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Paid for by Sarah Riggs Amico for Georgia, Inc.
Sarah Riggs Amico for Georgia, Inc.
PO Box 4221
Marietta, GA 30061
United States
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