This message is urgent. I need to make sure you see this final alert about our Spring Into Action Supporter Challenge. We only have a few hours left, and we need a few more monthly supporters to provide ongoing help and hope for millions affected by Alzheimer's disease. Today is also your last chance to have your first gift matched an incredible 12X.
Thank you for all you've done to support our fight.
Sincerely,
Katie Evans
Chief Programs and Mission Engagement Officer
---------- Forwarded message --------- From: Donna McCullough, Alzheimer's Association Sent: Friday, April 4, 2025 To: You Subject: 🚨 FINAL day of our Spring Into Action Supporter Challenge.
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, April 4.
Dear Friend,
It's the FINAL DAY of our Spring Into Action Supporter Challenge, where new monthly supporters can have their first gift matched 12X. We are so grateful for your interest in our work. By joining the fight as a monthly supporter today, you can provide a critical, consistent stream of funding to help reach a dementia-free future for generations to come. And all for less than the cost of a new book. But you must act now.
Help us reach our goal of 227 new monthly donors this month
Our heartfelt thanks go out to generous supporters Becky and Tom, who are funding this incredible 12X match in support of Alzheimer's research. They have pledged to match the first gift of every new monthly supporter, up to $25,000 — but we must raise the same amount by MIDNIGHT.
As a monthly supporter, every gift you give helps further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Month after month, you'll be helping to provide care and support through critical resources like our free ALZNavigator™ online assessment tool, which enables families to create personalized action plans for approaching Alzheimer's. Your monthly donation will also help fuel over 1,150 active best-of-field research projects in 57 countries spanning six continents. Your individual contribution can be less than the cost of a new book and have an outsized impact in the fight against Alzheimer's.
We're very close to unlocking this match, but we still need you to step up now and join us. Your gift will accelerate research and help provide care and support.
Millions of people around the world are counting on your generosity. On their behalf, thank you in advance.
Sincerely,
Donna McCullough
Chief Operating Officer
P.S. There are less than 24 hours before the end of our Spring Into Action Supporter Challenge — and the opportunity for your first monthly gift to make 12X the impact. Commit to monthly giving NOW for the biggest impact.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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