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John, did you see my last email? I’ve got an exciting update! In just 48 hours, because of people like you donating to Labour, we’re nearly two-thirds of the way to making up the $82,915 broadcasting allocation advantage National was given last week! So far, the response has been incredible. But we’re not there yet. Will you join the hundreds of other people from across our movement who have already chipped in, and give what you can to help us make up the shortfall?
Thank you. I’ve included my original email below, with further information. Cheers, Hayden
-----Begin forwarded message----- From: Hayden Munro, Labour
Party Last Friday, the Electoral Commission announced the broadcasting allocations for the 2020 Election, and the news wasn’t good: National received $82,915 more than us. This broadcasting allocation is decided based on things like prior election results, by-election campaigns and latest polling, and is the only money political parties are allowed to spend on their TV and radio ads for the duration of their election campaign. Can you help us make up the $82,915 difference?
This extra $82,915 means that National will have more to spend on their TV and radio ads - giving them a potential edge. This advantage could look like an extra 166 national radio slots or 210 more slots on TV. But while National may have the advantage in terms of broadcasting allocation, we have the advantage when it comes to our people-powered movement. And that people-power has the potential to not only overcome the broadcasting allocation difference but to even tilt the balance back in our favour. However, that will only be possible if we all collectively chip-in whatever we can. You can close the funding gap by donating now so we can match National’s advertising.
While we can’t spend our fundraising on TV or radio ads, we can invest it in highly targeted digital adverts - which may even be a better bang for our buck than TV and radio ads. But we can only spend what we raise. So please, if you can, click here to donate. Elections under MMP are always close. We can’t afford to be complacent. That means making sure we have the funds in place to deliver a winning campaign so Labour can keep delivering our proven leadership as we get New Zealand moving again. Thank you for everything you do, |
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A short note on donations: John, recently our focus has been on helping communities through COVID-19. It wasn’t a time for political campaigning, but instead a time for concentrating on the welfare of our communities. This was absolutely the right decision. But pausing our campaign meant we also put all of our fundraising activity on hold too. So now we’ve restarted our campaign, we’re asking for the help of supporters to help get us back on track. We recognise that not everyone is in a position to make a financial contribution, and there are many other ways to support our movement. However, if you are able to, please click the button below to make a donation to our campaign fund today.
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