When you watch TV, is your TV watching you?

When you sit in front of your smart TV, you’re not the only one watching. Your TV is watching too. It’s watching you.
Just about every smart TV these days collects data on your viewing habits, including what you watch, what time you watch it and for how long. If you use your smart TV to access the internet, it will monitor your online activity as well. If your smart TV has a built-in microphone and camera, it could be eavesdropping on your conversations and capturing video of you.
The company that made your smart TV uses the data it collects to build and maintain a profile of you and show you ads it thinks you’ll like based on that profile. The TV company might sell airtime to advertisers directly. It might also sell your profile to advertisers and data brokers, which then use it to target you with ads themselves. Bingeing “Top Chef”? You’ll probably be seeing more food-related commercials. Love “Growing a Greener World”? Expect more ads for lawn-care products. And so on.
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