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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthN=
cLw=3D.
To our community,

I am beyond proud to share that on April 3rd, our Building Better Online Bu=
sinesses Act (BBOB) was introduced in Vermont by state Representative Moniq=
ue Priestley before the House Committee on Commerce and Economic Developmen=
t.

For years, dominant platforms have acted as broker, exchange, and referee, =
rigging ad auctions, hiding fees, and siphoning revenue from advertisers an=
d publishers. According to studies, more than 50% of every ad dollar never =
reaches the publisher=E2=80=94lost in a maze of opaque intermediaries. A si=
ngle ad impression can pass through up to 20 vendors, each taking a cut. Th=
is is not innovation. This is exploitation.

The BBOB Act would put a stop to this cycle of self-dealing and abuse. Mode=
led after the recently reintroduced AMERICA Act, the bill would strengthen =
transparency and restore competition in digital advertising.

The BBOB Act would:

Place Limits on Common Ownership: This would prevent a single company from =
controlling both sides of the digital advertising marketplace.

Establish a Duty of Care for AdTech Brokers: AdTech vendors would be requir=
ed to act in the interests of the advertiser and publisher clients they ser=
ve.

Require Know Your Customer (KYC) Rules: The financial sector has long been =
required to verify who it does business with to prevent fraud and money lau=
ndering. AdTech brokers would be held to the same standard.

Mandate Transparency: Page URL-Level and Log-Level Data: All AdTech brokers=
would be required to provide full Page URL- and log-level transparency so =
that advertisers can actually check their ads.

Check out Representative Priestly's post about the bill, and read the fact =
sheet here.

Watch the BBOB Act introduction here.

In related news, on March 13, Senator Mike Lee (R-UT) reintroduced the bipa=
rtisan AMERICA Act=E2=80=94a landmark bill designed to eliminate conflicts =
of interest, increase transparency, and restore competition in the $700 bil=
lion digital advertising industry. With support from Senators Amy Klobuchar=
(D-MN), Eric Schmitt (R-MO), Elizabeth Warren (D-MA), Peter Welch (D-VT), =
Ted Cruz (R-TX), and Cory Booker (D-NJ), this bill sends a powerful message=
: the era of unchecked ad tech dominance must end.

Here at Check My Ads Institute, we enthusiastically support the AMERICA Act=
and applaud the bipartisan effort. While this is just the beginning, we co=
uldn't be more excited to continue our advocacy for a fair and transparent =
digital advertising ecosystem.

These issues do not just affect the big brands whose ad budgets are lost to=
fraud and waste. This work is about creating a better internet for everyon=
e. Whether you're a small business trying to reach your audience or a news =
publisher trying to survive, this legislation is your fight too.

And thank you, our community, for joining our mission to build a better int=
ernet.





In solidarity,

Sarah Kay Wiley,=20
Director of Policy



=20



=20


Taking A Stand Against Ad Fraud=20

=F0=9F=92=B0 With the support of our advocacy, last week U.S. Senator Mark =
Warner (D-VA) formally requested the Federal Trade Commission (FTC) and the=
Department of Justice (DOJ) to investigate pervasive fraud within the digi=
tal advertising industry.

The letters to FTC Chairman Andrew Ferguson and DOJ Attorney General Pam Bo=
ndi cite new research by cybersecurity and digital forensics firm Adalytics=
, exposing how major adtech vendors have failed to deliver the =E2=80=9Crea=
l-time bot detection=E2=80=9D that they promised. As a result, advertisemen=
ts intended for human audiences instead were shown, for at least five years=
, to easily-identifiable bots operated from data centers, including bots on=
industry group bot lists.

According to industry estimates, digital advertising fraud accounts for app=
roximately $84 billion annually, inflating advertising costs for businesses=
, non-profits, and government agencies. Senator Warner emphasized that such=
fraud not only wastes public funds but also undermines essential governmen=
t outreach and recruitment efforts.

Affected federal government entities include the U.S. Army, U.S. Navy, U.S.=
Department of Health and Human Services (HHS), the U.S. Census Bureau (Cen=
sus), the Department of Homeland Security (DHS), the Center for Disease Con=
trol and Prevention (CDC), and the United States Postal Service (USPS).

=E2=9C=89=EF=B8=8F A copy of Senator Warner=E2=80=99s letter to the FTC is =
available here.

=E2=9C=89=EF=B8=8F A copy of the letter to the DOJ is available here.







=20


Industry Moves =F0=9F=93=8A

Our advocacy work is making waves across the industry, creating the will ne=
eded to address these urgent issues:

=E2=9C=94=EF=B8=8F The Wall Street Journal also investigated the issue of b=
ot traffic in their article, Efforts to Weed Out Fake Users for Online Adve=
rtisers Fall Short. =E2=80=9CBrands are supposed to be reimbursed if, after=
the fact, a verification company finds that a digital ad campaign had a si=
gnificant audience of bots. Major ad-buying platforms that facilitate digit=
al-ad auctions say they have refund processes for this situation. Yet ad bu=
yers told the Journal they rarely seek refunds, since verification vendors =
report such low bot rates.=E2=80=9D

=E2=9C=94=EF=B8=8F Author and advertising legend Bob Hoffman commended our =
advocacy work to push the industry in Ad Contrarian: =E2=80=9CAccording to =
the Check My Ads Institute, who have been cooperating with Warner in his sc=
rutiny of online advertising, there is 'alarming evidence that adtech compa=
nies are misleading government entities and taxpayers, charities, and other=
businesses about their ability to detect and prevent fraudulent ad placeme=
nts.'"

=E2=9C=94=EF=B8=8F AdExchanger discussed the prevalence of bot traffic with=
more than a dozen industry sources in Verification Providers Missed Easy-T=
o-Spot Bots, Says Adalytics. What Went Wrong? =E2=80=9C'This was a detectio=
n failure,' the bot expert said. In other words, it appears the tech itself=
was to blame, rather than how the tech was applied.=E2=80=9D





=20


Even More Policy Updates =F0=9F=87=BA=F0=9F=87=B8=20

=E2=9C=94=EF=B8=8F The Senate Judiciary Committee=E2=80=99s Antitrust Subco=
mmittee held a hearing on =E2=80=9CBig Fixes for Big Tech.=E2=80=9D The hea=
ring focused on how we can break up entrenched power, eliminate conflicts o=
f interest, and bring long-overdue transparency to the heart of the interne=
t economy. These efforts are crucial to preserving a healthy democracy wher=
e no single entity holds outsized influence over public discourse and acces=
s to our data. Watch the hearing here.

=E2=9C=94=EF=B8=8F We joined the Coalition for Sensible Safeguards alongsid=
e over 80 groups to urge members of Congress to oppose any attempt to use t=
he Congressional Review Act (CRA) in an unprecedented and improper fashion.=
Read the full letter here: CSS and 80 Groups Oppose Misuse of the Congress=
ional Review Act to Target Ineligible Policies

=E2=9C=94=EF=B8=8F We stood alongside the Electronic Privacy Information Ce=
nter (EPIC), the National Consumers League (NCL), the Consumer Federation o=
f America (CFA), and others in a comment filed with the Consumer Financial =
Protection Bureau (CFPB) urging the CFPB to finalize rules that would prote=
ct consumers from harm caused by data brokers.



=20


Check My Ads in the Wild =F0=9F=90=BE



=F0=9F=97=BDCome say hello to Check My Ads at the Ad Age Data-Driven Market=
ing Playbook event in New York on May 22, where our Chief Operating Officer=
, Arielle Garcia, will be educating marketers on the critical issues impact=
ing the digital advertising industry. This in-person conference is a must-a=
ttend event for brand and agency leaders who want to understand data utiliz=
ation, privacy navigation, and how to navigate the changing landscape of th=
e industry.



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bott=
om: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing-=
x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; -=
-tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-=
y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-=
ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 =
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4; =
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color: =
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear S=
ans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fon=
t-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 4=
00; letter-spacing: normal; text-align: start; text-indent: 0px; text-trans=
form: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-c=
olor: rgb(255, 255, 255); text-decoration: none;">To our community,</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I am beyond proud=
to share that on April 3rd, our Building Better Online Businesses Act (BBO=
B) was <a title=3D"introduced in Vermont" href=3D"[link removed]
m/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D=
/GEc5gWBsbjeN483Zt25fcCD6vjNEynf6Gy8AB0ztBTw=3D" target=3D"_blank" rel=3D"n=
oopener" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">introduced in Vermont<=
/a> by state Representative Monique Priestley before the House Committee on=
Commerce and Economic Development.</p> <p style=3D"color: #3c4144; font-fa=
mily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">For years, dominant platforms have acted as broke=
r, exchange, and referee, rigging ad auctions, hiding fees, and siphoning r=
evenue from advertisers and publishers.&nbsp;<strong>According to studies, =
more than 50% of every ad dollar never reaches the publisher=E2=80=94lost i=
n a maze of opaque intermediaries.</strong> A single ad impression can pass=
through up to 20 vendors, each taking a cut. This is not innovation. This =
is exploitation.</p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">The BBOB Act would put a stop to this cycle of self-dealing and abus=
e. Modeled after the recently reintroduced AMERICA Act, the bill would stre=
ngthen transparency and restore competition in digital advertising.</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>The BBOB =
Act would:</strong></p>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Place Limits on C=
ommon Ownership: </strong>This would prevent a single company from controll=
ing both sides of the digital advertising marketplace.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Establish a Duty =
of Care for AdTech Brokers:</strong> AdTech vendors would be required to ac=
t in the interests of the advertiser and publisher clients they serve.</li>=
=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Require Know Your=
Customer (KYC) Rules:</strong> The financial sector has long been required=
to verify who it does business with to prevent fraud and money laundering.=
AdTech brokers would be held to the same standard.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; overflo=
w-wrap: break-word; list-style: decimal outside;"><strong>Mandate Transpare=
ncy: Page URL-Level and Log-Level Data:&nbsp;</strong>All AdTech brokers wo=
uld be required to provide full Page URL- and log-level transparency so tha=
t advertisers can actually check their ads.</li>=20
</ol> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">Check out Representative Priestly's post about the bill, and read th=
e fact sheet <a href=3D"[link removed]
nk/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcHWJq=
LfXOCLuXI2FkEwp9Ug=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">here</a>=
.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Watch th=
e BBOB Act introduction <a href=3D"[link removed]
ng/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN48=
3Zt25fcOeSmKjaBQDDA4S30lCZQRc=3D" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;">here</a>.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-se=
rif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
;">In related news, on March 13, Senator Mike Lee (R-UT) reintroduced the <=
a href=3D"[link removed]
cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcNQPhMfNnH-f0nlvbnQ=
GBbs=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;"><strong>bipartisan AME=
RICA Act</strong></a>=E2=80=94a landmark bill designed to eliminate conflic=
ts of interest, increase transparency, and restore competition in the $700 =
billion digital advertising industry. With support from Senators Amy Klobuc=
har (D-MN), Eric Schmitt (R-MO), Elizabeth Warren (D-MA), Peter Welch (D-VT=
), Ted Cruz (R-TX), and Cory Booker (D-NJ), this bill sends a powerful mess=
age: the era of unchecked ad tech dominance must end.</p> <p style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;">Here at Check My Ads Institute,=
we enthusiastically support the AMERICA Act and applaud the bipartisan eff=
ort. While this is just the beginning, we couldn't be more excited to conti=
nue our advocacy for a fair and transparent digital advertising ecosystem.<=
/p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">These issu=
es do not just affect the big brands whose ad budgets are lost to fraud and=
waste. This work is about creating a better internet for everyone. Whether=
you're a small business trying to reach your audience or a news publisher =
trying to survive, this legislation is your fight too.</p> <p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;">And thank you, our community, =
for joining our mission to build a better internet.</p> <p style=3D"color: =
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: db8b33ac-3486-4659=
-9270-0abaf501ab26 --></p> <p style=3D"color: #3c4144; font-family: Open Sa=
ns,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><!-- notionvc: 058bc628-4b34-4b3b-9a6c-8bc87c2d6182 --></p> <p=
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In solidarity,</=
p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a title=3D=
"Sarah Kay Wiley" href=3D"[link removed]
link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcIP=
LmtQS9nLl4Qt1TXtuHMs=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">Sarah Kay Wiley</a>, <br>Director of Policy</p=
>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/Sarah-signature.png" alt=3D"Sarah-signature.png" width=3D"163" align=3D"l=
eft" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image=
"><!--[if mso]></center><![end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/bill.png" alt=3D"Here at Check My Ads Institute, we enthus=
iastically support the AMERICA Act and applaud the bipartisan effort" width=
=3D"600" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-text=3D"Br=
eak text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Takin=
g A Stand Against Ad Fraud </span><!-- notionvc: d407e2b4-deba-499e-9224-72=
d3ce869cbb --></span></h2> <p style=3D"color: #3c4144; font-family: Open Sa=
ns,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">=F0=9F=92=B0 With the support of our advocacy, last week U.S. =
Senator Mark Warner (D-VA) formally requested the Federal Trade Commission =
(FTC) and the Department of Justice (DOJ) to investigate pervasive fraud wi=
thin the digital advertising industry.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">The letters to FTC Chairman Andrew Ferguson an=
d DOJ Attorney General Pam Bondi cite <a href=3D"[link removed]
/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/=
GEc5gWBsbjeN483Zt25fcHx8XoN4oPD9e1sYiglBzlo=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><strong>new research</strong></a> by cybersecurity and dig=
ital forensics firm Adalytics, exposing how major adtech vendors have faile=
d to deliver the =E2=80=9Creal-time bot detection=E2=80=9D that they promis=
ed. As a result, advertisements intended for human audiences instead were s=
hown, for at least five years, to easily-identifiable bots operated from da=
ta centers, including bots on industry group bot lists.</p> <p style=3D"col=
or: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">According to industry estimat=
es, digital advertising fraud accounts for approximately <strong>$84 billio=
n annually</strong>, inflating advertising costs for businesses, non-profit=
s, and government agencies. Senator Warner emphasized that such fraud not o=
nly wastes public funds but also undermines essential government outreach a=
nd recruitment efforts.</p> <p style=3D"color: #3c4144; font-family: Open S=
ans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">Affected federal government entities include the U.S. Army, U=
.S. Navy, U.S. Department of Health and Human Services (HHS), the U.S. Cens=
us Bureau (Census), the Department of Homeland Security (DHS), the Center f=
or Disease Control and Prevention (CDC), and the United States Postal Servi=
ce (USPS).</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
>=E2=9C=89=EF=B8=8F&nbsp;A copy&nbsp;of Senator Warner=E2=80=99s letter to =
the FTC is available <a href=3D"[link removed]
click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt=
25fcG6Mhvn1ZD9euaF8Vu_Fh38=3D" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
here</a>.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=E2=9C=89=EF=B8=8F&nbsp; A copy of the letter to the DOJ is available <a hr=
ef=3D"[link removed]
j77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcD8JUwkWCWV8B1V1NAGA7yY=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">here</a>.</p> <p style=3D"=
color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 228bbc88-65=
bb-464a-aa8a-b650a0c696ca --></p> <p style=3D"color: #3c4144; font-family: =
Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;"><!-- notionvc: 18229fa6-45cc-4bef-baeb-93f4780f57dc -->=
</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Indus=
try Moves =F0=9F=93=8A</span><!-- notionvc: d407e2b4-deba-499e-9224-72d3ce8=
69cbb --></span></h2> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">Our advocacy work is making waves across the industry, creating the=
will needed to address these urgent issues:</p> <p style=3D"color: #3c4144=
; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbsp;The Wall Street =
Journal also investigated the issue of bot traffic in their article, <em><a=
href=3D"[link removed]
c5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcNFq4TDcWtNSMQk7G3DO=
sDo=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">Efforts to Weed Out Fak=
e Users for Online Advertisers Fall Short.</a> =E2=80=9CBrands are supposed=
to be reimbursed if, after the fact, a verification company finds that a d=
igital ad campaign had a significant audience of bots. Major ad-buying plat=
forms that facilitate digital-ad auctions say they have refund processes fo=
r this situation. Yet ad buyers told the Journal they rarely seek refunds, =
since verification vendors report such low bot rates.=E2=80=9D</em></p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=
=8F&nbsp;Author and advertising legend <a href=3D"[link removed]
m/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D=
/GEc5gWBsbjeN483Zt25fcImQBPC3LsNl1xOXcsZ_Zck=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">Bob Hoffman</a> commended our advocacy work to push the i=
ndustry in <a href=3D"[link removed]
/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcGi3eZZ=
ZoDvfuMz9pD36BAI=3D" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;">Ad Contrar=
ian</a>: =E2=80=9CAccording to the&nbsp;<a href=3D"[link removed]
om/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=
=3D/GEc5gWBsbjeN483Zt25fcDsowe18nELLizf9iLz0XCE=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;"><em>Check My Ads Institute</em></a>, who have been coo=
perating with Warner in his scrutiny of online advertising, there is '<em>a=
larming evidence that adtech companies are misleading government entities a=
nd taxpayers, charities, and other businesses about their ability to detect=
and prevent fraudulent ad placements.'"</em></p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbsp;AdExchanger dis=
cussed the prevalence of bot traffic with more than a dozen industry source=
s in <em><a href=3D"[link removed]
4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcPTT4mElI=
psnZFG0NONsTtQ=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">Verification=
Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?</a> =
=E2=80=9C'This was a detection failure,' the bot expert said. In other word=
s, it appears the tech itself was to blame, rather than how the tech was ap=
plied.=E2=80=9D</em></p> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: 800fbf57-d3ed-43ee-9318-08d476140844 --></p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Even =
More Policy Updates<em><span class=3D"notion-enable-hover" style=3D"font-we=
ight: 600;" data-token-index=3D"0"> </span></em><span class=3D"notion-enabl=
e-hover" style=3D"font-weight: 600;" data-token-index=3D"0"><span style=3D"=
white-space: nowrap; font-size: 1em; font-family: 'Apple Color Emoji', 'Seg=
oe UI Emoji', 'Segoe UI Symbol';">=F0=9F=87=BA=F0=9F=87=B8</span></span><!-=
- notionvc: 9ffb9745-d5bd-4f01-a4e9-4dd3cf811b77 --> </span><!-- notionvc: =
d407e2b4-deba-499e-9224-72d3ce869cbb --></span></h2> <p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbsp;The Senate J=
udiciary Committee=E2=80=99s Antitrust Subcommittee held a hearing on =E2=
=80=9CBig Fixes for Big Tech.=E2=80=9D The hearing focused on how we can br=
eak up entrenched power, eliminate conflicts of interest, and bring long-ov=
erdue transparency to the heart of the internet economy. These efforts are =
crucial to preserving a healthy democracy where no single entity holds outs=
ized influence over public discourse and access to our data. <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN=
-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcClaGfj-MkEheO-A14XPqt4=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">Watch the hearing here</a>.</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=
=8F&nbsp;We joined the <a href=3D"[link removed]
g/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483=
Zt25fcJmF230-oJpHxe8wQ7-ZRds=3D" style=3D"color: #0074d9; text-decoration: =
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">Coalition for Sensible Safeguards</a> alongside over 80 groups to urge me=
mbers of Congress to oppose any attempt to use the Congressional Review Act=
(CRA) in an unprecedented and improper fashion. Read the full letter here:=
<a href=3D"[link removed]
K7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN483Zt25fcHuo4HBTRsB33mtYP=
4OrGdg=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;">CSS and 80 Groups Op=
pose Misuse of the Congressional Review Act to Target Ineligible Policies</=
a></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=
=94=EF=B8=8F&nbsp;We stood alongside the Electronic Privacy Information Cen=
ter (EPIC), the National Consumers League (NCL), the Consumer Federation of=
America (CFA), and others in a&nbsp;<a href=3D"[link removed]
emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/G=
Ec5gWBsbjeN483Zt25fcDOG-OApdAtf5es6a7sQTsw=3D" style=3D"color: #0074d9; tex=
t-decoration: none; font-weight: inherit; padding: 0; text-align: left; lin=
e-height: 1.5;">comment</a>&nbsp;filed with the Consumer Financial Protecti=
on Bureau (CFPB) urging the CFPB to finalize&nbsp;<a href=3D"[link removed]
onemails.com/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjan=
ruthNcLw=3D/GEc5gWBsbjeN483Zt25fcMWAA957S8MnkQHrQna0IdI=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">rules</a> that would protect consumers from ha=
rm caused by data brokers.</p></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span><span class=3D"md-plain md-ex=
pand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><!-- notionvc: d407e2b4-de=
ba-499e-9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/ad%20age.png" alt=3D"Ad Age Data-driven Marketing Playbook=
" width=3D"600" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-tex=
t=3D"Break text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span style=3D"white-space: nowrap; font-size: 1em; font-family:=
'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';">=F0=9F=97=BD</s=
pan>Come say hello to Check My Ads at the&nbsp;<a title=3D"Ad Age Data-Driv=
en Marketing Playbook&nbsp;" href=3D"[link removed]
king/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjanruthNcLw=3D/GEc5gWBsbjeN=
483Zt25fcF9LuM523_xcb_kZOwCJX7k=3D" target=3D"_blank" rel=3D"noopener" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">Ad Age Data-Driven Marketing Playbo=
ok&nbsp;</a>event in New York on May 22, where our Chief Operating Officer,=
Arielle Garcia, will be educating marketers on the critical issues impacti=
ng the digital advertising industry. This in-person conference is a must-at=
tend event for brand and agency leaders who want to understand data utiliza=
tion, privacy navigation, and how to navigate the changing landscape of the=
industry.<!-- notionvc: 97c8006a-eb8a-47b1-b375-ead5dad1ce26 --><!-- notio=
nvc: 36e1c979-500f-452f-b627-fd8171159cdc --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/U4tkmWiAOK7cc5Bj77Qk_STN-PnnREbqjan=
ruthNcLw=3D/GEc5gWBsbjeN483Zt25fcMXTv7A5w-vIO-rRhVN0bqY=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns large-6 small-12 first right" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: =
break-word; width: 274px; padding-left: 24px; padding-right: 8px; border-co=
llapse: collapse; padding-top: 9px; padding-bottom: 24px;">
<table class=3D"editor-table align-left" style=3D"border-spa=
cing: 0; border-collapse: collapse; padding: 0; vertical-align: top; max-wi=
dth: 100%; margin-left: 0; margin-right: auto; width: 100%; border: 0px rgb=
(255, 255, 255); text-align: left;" border=3D"1">
<colgroup>
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
</colgroup>=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-bluesky.png" alt=3D"navy-bluesky.png" width=3D"35" align=3D"left=
" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"><=
!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-instagram.png" alt=3D"navy-instagram.png" width=3D"30" align=3D"=
left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around imag=
e"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-linkedin.png" alt=3D"navy-linkedin.png" width=3D"30" align=3D"le=
ft" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"=
><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-tiktok.png" alt=3D"navy-tiktok.png" width=3D"30" align=3D"left" =
data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"><!-=
-[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-threads.png" alt=3D"navy-threads.png" width=3D"30" align=3D"left=
" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"><=
!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
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If you're having trouble viewing this email, you can see it online, [link removed].
To our community,

I am beyond proud to share that on April 3rd, our Building Better Online Businesses Act (BBOB) was introduced in Vermont by state Representative Monique Priestley before the House Committee on Commerce and Economic Development.

For years, dominant platforms have acted as broker, exchange, and referee, rigging ad auctions, hiding fees, and siphoning revenue from advertisers and publishers. According to studies, more than 50% of every ad dollar never reaches the publisher—lost in a maze of opaque intermediaries. A single ad impression can pass through up to 20 vendors, each taking a cut. This is not innovation. This is exploitation.

The BBOB Act would put a stop to this cycle of self-dealing and abuse. Modeled after the recently reintroduced AMERICA Act, the bill would strengthen transparency and restore competition in digital advertising.

The BBOB Act would:

Place Limits on Common Ownership: This would prevent a single company from controlling both sides of the digital advertising marketplace.

Establish a Duty of Care for AdTech Brokers: AdTech vendors would be required to act in the interests of the advertiser and publisher clients they serve.

Require Know Your Customer (KYC) Rules: The financial sector has long been required to verify who it does business with to prevent fraud and money laundering. AdTech brokers would be held to the same standard.

Mandate Transparency: Page URL-Level and Log-Level Data: All AdTech brokers would be required to provide full Page URL- and log-level transparency so that advertisers can actually check their ads.

Check out Representative Priestly's post about the bill, and read the fact sheet here.

Watch the BBOB Act introduction here.

In related news, on March 13, Senator Mike Lee (R-UT) reintroduced the bipartisan AMERICA Act—a landmark bill designed to eliminate conflicts of interest, increase transparency, and restore competition in the $700 billion digital advertising industry. With support from Senators Amy Klobuchar (D-MN), Eric Schmitt (R-MO), Elizabeth Warren (D-MA), Peter Welch (D-VT), Ted Cruz (R-TX), and Cory Booker (D-NJ), this bill sends a powerful message: the era of unchecked ad tech dominance must end.

Here at Check My Ads Institute, we enthusiastically support the AMERICA Act and applaud the bipartisan effort. While this is just the beginning, we couldn't be more excited to continue our advocacy for a fair and transparent digital advertising ecosystem.

These issues do not just affect the big brands whose ad budgets are lost to fraud and waste. This work is about creating a better internet for everyone. Whether you're a small business trying to reach your audience or a news publisher trying to survive, this legislation is your fight too.

And thank you, our community, for joining our mission to build a better internet.





In solidarity,

Sarah Kay Wiley,
Director of Policy










Taking A Stand Against Ad Fraud

💰 With the support of our advocacy, last week U.S. Senator Mark Warner (D-VA) formally requested the Federal Trade Commission (FTC) and the Department of Justice (DOJ) to investigate pervasive fraud within the digital advertising industry.

The letters to FTC Chairman Andrew Ferguson and DOJ Attorney General Pam Bondi cite new research by cybersecurity and digital forensics firm Adalytics, exposing how major adtech vendors have failed to deliver the “real-time bot detection” that they promised. As a result, advertisements intended for human audiences instead were shown, for at least five years, to easily-identifiable bots operated from data centers, including bots on industry group bot lists.

According to industry estimates, digital advertising fraud accounts for approximately $84 billion annually, inflating advertising costs for businesses, non-profits, and government agencies. Senator Warner emphasized that such fraud not only wastes public funds but also undermines essential government outreach and recruitment efforts.

Affected federal government entities include the U.S. Army, U.S. Navy, U.S. Department of Health and Human Services (HHS), the U.S. Census Bureau (Census), the Department of Homeland Security (DHS), the Center for Disease Control and Prevention (CDC), and the United States Postal Service (USPS).

✉️ A copy of Senator Warner’s letter to the FTC is available here.

✉️ A copy of the letter to the DOJ is available here.










Industry Moves 📊

Our advocacy work is making waves across the industry, creating the will needed to address these urgent issues:

✔️ The Wall Street Journal also investigated the issue of bot traffic in their article, Efforts to Weed Out Fake Users for Online Advertisers Fall Short. “Brands are supposed to be reimbursed if, after the fact, a verification company finds that a digital ad campaign had a significant audience of bots. Major ad-buying platforms that facilitate digital-ad auctions say they have refund processes for this situation. Yet ad buyers told the Journal they rarely seek refunds, since verification vendors report such low bot rates.”

✔️ Author and advertising legend Bob Hoffman commended our advocacy work to push the industry in Ad Contrarian: “According to the Check My Ads Institute, who have been cooperating with Warner in his scrutiny of online advertising, there is 'alarming evidence that adtech companies are misleading government entities and taxpayers, charities, and other businesses about their ability to detect and prevent fraudulent ad placements.'"

✔️ AdExchanger discussed the prevalence of bot traffic with more than a dozen industry sources in Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong? “'This was a detection failure,' the bot expert said. In other words, it appears the tech itself was to blame, rather than how the tech was applied.”








Even More Policy Updates 🇺🇸

✔️ The Senate Judiciary Committee’s Antitrust Subcommittee held a hearing on “Big Fixes for Big Tech.” The hearing focused on how we can break up entrenched power, eliminate conflicts of interest, and bring long-overdue transparency to the heart of the internet economy. These efforts are crucial to preserving a healthy democracy where no single entity holds outsized influence over public discourse and access to our data. Watch the hearing here.

✔️ We joined the Coalition for Sensible Safeguards alongside over 80 groups to urge members of Congress to oppose any attempt to use the Congressional Review Act (CRA) in an unprecedented and improper fashion. Read the full letter here: CSS and 80 Groups Oppose Misuse of the Congressional Review Act to Target Ineligible Policies

✔️ We stood alongside the Electronic Privacy Information Center (EPIC), the National Consumers League (NCL), the Consumer Federation of America (CFA), and others in a comment filed with the Consumer Financial Protection Bureau (CFPB) urging the CFPB to finalize rules that would protect consumers from harm caused by data brokers.






Check My Ads in the Wild 🐾



🗽Come say hello to Check My Ads at the Ad Age Data-Driven Marketing Playbook event in New York on May 22, where our Chief Operating Officer, Arielle Garcia, will be educating marketers on the critical issues impacting the digital advertising industry. This in-person conference is a must-attend event for brand and agency leaders who want to understand data utilization, privacy navigation, and how to navigate the changing landscape of the industry.







Fund the work

DONATE









Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

Have any questions or comments? 
Reach out to us at [email protected]

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